This article will help you use Explore search options to monitor your brand, organization, competitors, campaigns, or industry topics. It walks you through the process of creating and managing your searches within Explore.
This article will cover:
Understanding and Accessing Explore
Explore is the heart of our platform. Here, you can gain comprehensive insights into your industry, closely monitor your brand or competitive landscape, and effectively report on media outcomes. This feature is designed to empower you with robust research capabilities and actionable intelligence.
In Explore, you can create an unlimited number of ad hoc searches or a specified number of saved searches (depending on your subscription). Saved Searches will live in your Explore Tab until they are deleted. You'll want to create a Saved Search for topics you monitor regularly (e.g. your brand, competitors, products, industry, etc.). Saved Searches can also be used in Smart Alerts, Monitor, and Dashboards for further reporting.
You can access Explore through the left-hand navigation bar.
Search Options
Once in Explore, you can select the type of search you wish to run. You will have four options to create a search in Boolean:
AI Search Assistant: Leverage the AI chatbot's deep understanding of the Meltwater Boolean language and streamline the search query writing process. Learn more about the AI Search Assistant.
Keyword Search: Enter terms or phrases into the input boxes (All of these, At least one, and None of these). Our system will then create the search for you. This option is recommended for simple searches or for new users of the platform.
All of these - this will only show results when ALL of the keywords entered are mentioned in the media.
At least one - this will show results where at least one of the keywords entered are mentioned in the articles/posts.
None of these - This will remove any results that mention ANY of the terms entered. This is helpful if you notice a lot of irrelevant results (e.g., when searching for Meltwater, we have to add "Iceberg" to this box to remove global warming results)
Note: Keywords can include but are not limited to, your brand name, an industry topic, a product name, and names of key stakeholders or leadership.
Advanced Search: Create a Boolean query using AND, OR, NOT, and other operators for more precise search results. (see our complete list of Boolean operators) This is best for advanced users familiar with Boolean syntax.
Find: Use this search bar to create a Company Entity Search. Learn more about Company Entity Searches.
Once you select the type of search you want, you will be able to enter your keywords or Boolean to create your search. Let’s look at how to do this next.
Creating a Search
A Simple Company Search Using the Company Entity Feature
For a company search, be sure to include all variations and spellings of the company or brand name. There are three ways to create a Company Entity Search. Follow the steps below:
In the Universal Search Bar on the Meltwater Homepage
Click Home on the left-hand navigation bar
Navigate to the search bar at the top of the screen
Enter the company name
Under Companies, select the company you are searching for
Your screen will reload and take you to the search results in a keyword search
Through a Keyword Search
To create a simple Company search, click Explore in the left-hand navigation bar
Click Keyword Search
Type your company name in the All of these or At least one textbox, and a populated list of matching suggestions will appear
Select your company name
Click Search
You can adjust the time frame of the results in the date selector on the top right.
When your results load, you can add additional terms to the search boxes
Through the Find Search Bar
From any page in the Meltwater platform, click on the Find search bar at the top of your screen
Enter the company name
Results will automatically populate
Click on the company you want to search for
Your page will reload to the search results for the company you selected
A Simple Keyword Search
Click Explore in the left-hand navigation bar
Select Keyword Search
Use the three Keyword boxes to specify the words you want to include/exclude from your search
All of these - this will then only show results when the company AND ALL the keywords entered are mentioned in the media.
At least one - this will then show results where the company and at least one of the keywords entered are mentioned in the articles/posts.
None of these - This will remove any results that mention ANY of the terms entered. This is helpful if you notice a lot of irrelevant results (e.g., when searching for Meltwater, we have to add "Iceberg" to this box to remove global warming results)
Adjust the Date Range and apply Search Filters to broaden or narrow your results. Learn more about Using Filters to Improve Search Results.
Click Search to run the search so you can review the content returned by your keywords. If there are irrelevant results, add keywords to the None of these box to further refine the results
Click the Save drop-down in the top right-hand corner to save the search so you can use it again (e.g. to run it again in Explore, to create Smart Alerts, etc.)
Click Save as for a new search
Note: Once a search has been saved and you edit it, click Save to ensure all changes have been saved.
Enter a Name for the search and add it to a Label (optional). Learn more about Using Labels in Explore.
Click Save to finish saving your search.
Note: There are now advanced Keyboard Navigations and Mouse Interactions within a Keyword Search:
Keyboard Navigations:
Tab on the keyboard to move left to right between boxes
Shift+Tab to move right to left
Use arrow keys to shift through dropdown options (i.e. company search)
Delete inputs with backspace
Mouse Interaction:
Drag and drop inputs between boxes
Inputs have 'remove' as an immediate action
An Advanced Search
To build an advanced search, you will need to understand the Boolean search format. We offer Meltwater Academy courses and resources that will help you learn this. Think of Boolean as the grammar of your search. Just like sentences have structure, so should your queries. With Boolean, you can use terms like AND, OR, and NOT to make your searches smart and (very) specific. There is a Get Started with Boolean Guide, but we highly recommend taking one of the courses to learn this skill:
Advanced Editor Enhancements
The Advanced Boolean editor enhancements for Explore allow you to more efficiently edit boolean queries by adding support for highlighting keywords such as operators, numbers, strings, and parentheses, as well as separate lines for easier organization of larger, complex strings.
Dividing operators (AND, OR, NOT) appear blue
Phrases in “quotation marks” appear green
Words/phrases not in parentheses appear black
Colons appear red (example from:CocaCola)
Parenthesis highlight when typed to indicate their matching pair
Strings can be divided by lines (pressing enter), and strings will highlight when clicked/editing
Red squiggles appear below the first error in boolean expressions (Keyword and Advanced)
Data Sources in Explore
There are a number of different data sources in explore that cover News, Social, and Broadcast. The source types included in your Meltwater account may vary dependent on your subscription.
To better understand which sources included in your account, simply ask the Platform Assistant "What are the source types included in my account?". Learn more about the Platform Assistant.
Below is a list of the data sources in Explore:
Blogs
Bluesky
Broadcast (Kinetiq)
Comments
Facebook
Forums
Instagram
KakaoTalk
LINE Voom
News
Pinterest
Podcasts
Product Reviews
Reddit
Request for Proposal
Snapchat
TikTok
Learn more about Data Sources in Explore or drill into specific Source Types available.
X (formerly Twitter)
X Subscriptions
X Subscriptions
X Subscriptions offer you access to more posts rather than a sample of posts. Our throttling capability ensures that your account will never exceed the total number of posts allowed per day. Your daily post limit can be reviewed at the bottom of your Account Details page.
Click Account in the left-hand navigation bar
Navigate to Account Details
You'll be alerted with our in-app messaging when you have hit your daily post limit, allowing you the opportunity to fine-tune your searches so that you stay below the limit. The alert message will say:
'Your account has exceeded the daily limit of posts. If you want to increase your daily volume, please get in touch with your Customer Success Resource.'
X Engagement Metrics
X Engagement Metrics
You are able to view X engagement for your posts right in the content stream within Monitor, Explore, and Analyze for both saved and ad hoc searches. A drop-down within the content card will display the number of replies, reposts, bookmarks and likes. Content can also be sorted by the aggregate engagement numbers (Highest engagement on top) in the sort drop-down menu.
These metrics are visible within Monitor, Explore, Analyze and Tags pages and on two widgets (Content stream Maximized and Social Reach). If your subscription includes the Premium Social Package, Engagement metrics for posts are also available in export reports! It is displayed in a separate column and shows the SUM Engagement value.
The data in your X Metrics
Engagement metrics for Posts begin displaying after it has received at least one repost and they are refreshed afterwards each time a post is reposted.
Note: Engagement metrics on posts directly from X's firehose are displayed from March 16, 2021, forward. If a historical post is reposted after this date, the metrics will also be updated. For example, if a post in the firehose from September 2020 is reposted today, the metrics will update. But if that post receives no reposts, the metrics will remain at 0.
Engagement Metric "0" on Reposts: Reposts will always show zero as an engagement value because by default they can’t have Likes, Reposts, Replies. When you click on the repost document in the Content Stream, X will redirect you to the original post and you can see its engagement metrics though. Note: This only applies to Repost. Quote Posts are treated as original Posts and receive engagement metrics.
YouTube
2020 YouTube Data Changes
2020 YouTube Data Changes
As of February 2020, YouTube content will no longer be displayed within Dashboard Widgets other than Media Exposure and Google Analytics. Each year, social channels require developer audits to retain access to APIs. Additional enrichments Meltwater formerly processed will be deprecated to remain compliant with YouTube's terms of service. Historical YouTube videos will also have these enrichments removed.
More details on YouTube’s Terms of Service can be found here. Meltwater is updating the processes to comply with the following:
Using Your YouTube content
All YouTube content continues to be monitored, saved in Search folders, and distributed to you via your preferred notification method.
Search Folders
YouTube is monitored as a source within social media searches and matches your keywords with the details in each video's title or description. Learn more about Editing and Updating a Boolean String.
Videos within your search results can also be shared with other stakeholders to keep them informed, learn more about Sharing Articles from Explore.
Notifications
To ensure you are staying across the latest YouTube content relating to your social media searches, we recommend setting up one of the following alert methods that work best for you:
Spike Detection
Company Events
Industry Events
Top Reach
X (formerly Twitter) Influencers
Sentiment Shift
Every Mention
Follow a Post
RSS Feed
Page Engagement
Likely Boosted
Breakout Post
Learn more about Getting Started with Alerts.
Unavailable Search Results
After creating your search, results will populate on the left-hand side of your screen.
Content Not Available in Your Country
There may be instances when you encounter the message "This content is not available in your country." This means the content you're trying to access is restricted or blocked based on your geographic location. This can occur due to licensing agreements, copyright restrictions, or other regulatory limitations that prevent certain materials from being distributed or viewed in specific regions.
Possibly Sensitive Content
Possibly Sensitive Content warns you if the content populating in your searches might not be suitable. This content can be automatically blurred. To expose the content, click Show or click the article. To opt out of this, please contact your Meltwater contact.
Actions Within an Explore Search
Within your Explore search, you will find a number of actions.
Search Name drop-down: within this drop-down are several additional search options
New search: after clicking on the arrow, you can choose between three options:
Keyword Search: Enter terms or phrases into the input boxes (All of these, At least one, and None of these). Our system will then create the search for you. This option is recommended for simple searches or for new users of the platform.
Advanced Search: Create a Boolean query using AND, OR, NOT, and other operators for more precise search results. (see our complete list of Boolean operators) This is best for advanced users familiar with Boolean syntax.
Combined Search: Combined Searches allows you to quickly combine your existing saved searches, filter sets, and custom categories into a new search. Learn more about Combined Searches in Explore.
Apply labels: Add the opened search to an existing or new label. Learn more about Using Labels in Explore.
Edit name: Rename the opened search. Click Save after any changes.
Labels: Take a look at the labels you have already created.
All Searches: Better understand your current saved searches in Explore. Click into any other search directly from this view.
Date Range: Adjust the date range to better reflect the results you want to drill into. There are pre-saved date ranges, or you can create a custom date range.
Case Sensitivity: Select the distinction between uppercase and lowercase letters in your search terms.
Off: Match all letter case variations in search terms
Match Case: Match exact case in search terms
Hybrid: Match only capital letters used in search terms
Entity Analysis: Entity-level sentiment captures the tone toward an entity, independent of the document's overall sentiment. Your preference will be saved with the search.
AI Search Assistant: The AI Search Assistant simplifies the search query writing process for users of all levels, writing high-quality searches faster and with less hassle, leading to more accurate results and time for making data-driven decisions. Learn more about the AI Search Assistant.
Alerts and Dashboards: Create an alert, digest report, or report using the opened search directly from this view. Learn more about Alerts, Digest Reports, Comparing Searches, Audiense Reports.
Analytics: Toggle between Classic Analytics and Brand Analytics for different views and metrics based on your search results. Learn more about Brand Analytics.
Switching Between Saved Searches
Once you have saved searches created - Explore allows you to easily switch between your searches without returning to your library. It's especially useful when working with multiple search types, as it supports all – Keyword, Advanced, Combined, and Compare searches – ensuring a smooth workflow.
To switch between searches:
From the Explore results page, click on the top-left drop-down box:
All of your saved searches and labels will be displayed
Select one of your saved searches, and it will load results in Explore. This is available for Keyword, Advanced, Combined, or Compare searches.
Using Filters to Improve Search Results
When running a search, you might encounter an overwhelming number of results if only broad query terms are used. To avoid sifting through irrelevant results, it's essential to apply filters. Filters help narrow search results, allowing you to focus on the most relevant documents and articles.
Filters are available directly under the search entry box.
Let’s break down each filter below:
For further details on how to refine and save your filters, learn more about Using Filters in Explore.
Filter Sets
You can save commonly used filters for quick access. This could include filters for specific locations, languages, or editorial sources.
To apply filter sets:
Click Explore in the left-hand navigation bar
Click on the saved search you want to add this filter to
Select the filters you wish to apply
Click the Filter set drop-down
Click Save
Give your new filter set a name
Select Save
The filter set will now be available in the Filter set dropdown list below the Quick Picks. Simply open the Filter set drop-down, click on the saved filter set and all its filters will automatically be selected.
Source Type
This filter allows you to restrict content to specific sources like News, Social, or Broadcast.
Learn more about Data Sources in Explore.
To apply a source type filter:
Click Explore in the left-hand navigation bar
Click on the saved search you want to add this filter to
Select the Source Type drop-down
Check the box next to the source type(s) you want to include in your search.
Click Search to reload your results to include the selected source types
Source types like News and RSS let you drill down further. You can find their corresponding sub-filters by following these steps:
Select the arrow next to any source type
Type a News source name or website into the search box
Click Enter on your keyboard
A list of sources with checkboxes matching your entry will appear
Check the boxes for the sources you would like to include in your search results
Click Apply
To sub-filter RSS, you check the boxes next to the individual RSS feed(s) set up in your account. Learn more about Adding an Incoming RSS Feed.
Language
Select one or more languages to narrow your results to content in just those languages.
To apply a Language filter:
Click Explore in the left-hand navigation bar
Click on the saved search you want to add this filter to
Select Language drop-down
Check the box next to any language you want to include
Click Search
Location
Filter by country, state/province, or city for precise location-based results. You can also select “Unknown” to return results without specific location information, like blogs and forums.
This is the location of the source or outlet itself, not the location of its audience.
To apply a Location filter:
Click Explore in the left-hand navigation bar
Click on the saved search you want to add this filter to
Select Location drop-down
Check the boxes next to the specific country or set of countries you want to filter.
Click Search
The arrow to the right of the country item will open a list of provinces and states in that country. You may also drill a level deeper into the cities in the selected state/province, again by clicking on the arrow to the right.
Note: Location data is now available for Instagram content in Explore results. Location data is AI-based, using post-level data, such as hashtags, language, user bio, etc., to infer the country/location of the person/handle. Not all Instagram content will include location data. This is due to privacy settings and other limitations on Instagram.
Sentiment
Segment your results by Positive, Negative, Neutral, or Not Rated sentiments.
To apply a Sentiment filter:
Click Explore in the left-hand navigation bar
Click on the saved search you want to add this filter to
Select Sentiment drop-down
Check one or more sentiment values you want to use to filter results.
Click Search
Learn more about How Sentiment is Assigned.
Custom Categories
Custom Categories allow you to save searches that you frequently use to sub-filter other searches, saving you time and effort. You can use custom categories to exclude sources or terms that are irrelevant to your results or save a set of competitors you research, etc.
You will first need to set up and save a Custom Category filter to make it available for all searches. Learn more about Custom Cateories.
Now that you have at least one Custom Category created - in order to apply the filter:
Click Explore in the left-hand navigation bar
Click on the saved search you want to add this filter to
Select the Custom Categories drop-down
Check one or more categories you would like to use to filter results
Click Search
Note:
You must first save a Custom Category filter to make it available
Custom Categories can include any boolean operators
When applying multiple Custom Categories, they are joined as OR statements - in other words, you will get results that match ANY ONE of the custom categories you selected
Author
Filter by specific X handles or Reddit users to monitor content from certain influencers.
In order to use the Author filter for the first time, you will need to create an author list. Learn more about How to Use Author Lists.
Now that you have an author list(s) to apply an Author Filter:
Click Explore in the left-hand navigation bar
Click on the saved search you want to add this filter to
Select Author drop-down
Check the Author list(s) you would like to use to filter results
Then, click Search to the far right of the filter bar.
Keyword
When you add a keyword or phrase to this filter, it gets included in your search. This is especially useful after loading a saved search. You can add more keywords to see how they affect the results without altering your original search. Feel free to repeat this process to include several keywords or phrases.
To apply a Keyword filter:
Click Explore in the left-hand navigation bar
Click on the saved search you want to add this filter to
Enter the keyword
Click Enter on your keyboard
Click Search
Formatting the Explore Results Page
You are able to tailor the layout of your Explore page in three different ways:
Content and analytics
Content ONLY
Analytics ONLY
To change the layout of the page:
Select View
Select one of the options
Exploring Further Insights in the Tab Section
Below the Filters set section, you will notice a section containing a number of tabs. These tabs provide you with further insights into the media coverage for your search.
Note: If you have switched to Brand Analytics from Classic Analytics in the Analytics drop-down, these tabs will be different. Learn more about Brand Analytics.
Let's break down each tab in Classic Analytics below:
Overview
This tab presents a general overview of your search results through a number of charts and tables. Learn more about the Overview Tab.
Analytics
Dive deeper into your social media data with the Analytics tab. It helps visualize your data for better understanding. The focus of the Analytics tab is to show the volume of results broken down in a number of ways (e.g. by source such as top forums, by most shared links, etc.) Learn more about the Analytics Tab.
Topic Analysis
Go beyond just the volume and location of results with the Topic Analysis tab. This tab will provide deeper context about the themes and drivers behind the conversations. Learn more about the Topic Analysis Tab.
X (formerly Twitter) Insights
Get a focused view of your X data using the X Insights tab. This tab breaks down your X results for a more detailed analysis. Learn more about the X Insights Tab.
Authors
Discover the 'who' behind the conversations. This tab not only lists the top influencers but also reveals demographics, top professions, and interests of those discussing relevant topics and companies. Learn more about the Authors Tab.
Media Contacts
The Media Contacts tab in Explore helps you access profiles of journalists writing articles matching your query results! Easily identify, vet, organize and save lists of journalists that are most engaged about your topics. Learn more about the Media Contacts Tab.
Note: Only Meltwater Media Relations customers will see the Media Contacts tab in Explore.
Weibo Insights
Weibo Insights helps you identify and analyze topics exclusively happening on Sina Weibo. Discover new conversation topics, better understand your audience, and make informed decisions about your marketing strategy in China.
Sharing
Now that your Explore search has returned the results you are looking for, there are a few ways to share this content with others.
Selecting Specific Articles
Click the checkboxes to the left of one or more articles or posts
They can be shared via:
Email
Select who the email will be from
Enter recipients
Add a subject
Enter a description as the body of the email
Click Send
Exporting the content to a CSV file (to open in Excel or Sheets) or to a PDF file. For further details on how to export content to CSV, learn more about How to Export Content.
Sharable Dashboards
To create a Shareable Dashboard, follow these steps:
Click Share on the right-hand side of your screen
Select Share Dashboard
A report will populate in a new tab
To edit slides, Click Edit Slides or
Click Share Slides
Enter a password
Click Save
Select your report type
Get report link
Download PowerPoint
Download PDF
Add to Google Slides
Click Done
Learn more about How to Share a Dashboard.
Saving Searches
Once you’ve created a new search and added all the necessary filters, you can save it by following these steps:
Select Save in the top right-hand corner
Click Save as
Note: Once a search has been saved and you edit it, click Save to ensure all changes have been saved.
Enter a search name
Add the search to a label (optional)
Click Save
Your search is now saved and listed under All Searches (below) and in the Explore home page.
Vetting Contacts & X (formerly Twitter) Authors
Easily vet and gather info on journalists while in Explore. The same journalist mini-profiles featured in Media Relations and Monitor are now available in Explore for all users.
To view the mini-profile:
Click on a journalist's name in the content stream.
A condensed profile will slide onto the right-hand side of the screen for the contact. You will not be taken away from your current screen.
In the mini-profile, you will see the following details:
Name and location
Sources
Beats
Lists
Recent Articles
Social Media
Contact Information
Journalist profiles can be accessed via the Overview, Analytics, Topic Analysis, and Media Contacts tabs in Explore.
There is also a link to view the full profile for this contact, which will open in a new tab.
Note: that you must have access to Media Relations in Meltwater in order to view the full journalist profile.
FAQs
Can I import an existing list of brand names or keywords I want to put into a search?
There is no way to import a list of brand names into an Explore Search. You will have to copy and paste that list into the Explore search box.
Can keywords be translated?
No, Explore does not have an automatic translation tool when entering keywords.
Does the keyword search have to be one word only? What if I want to look for the name of something made up of three words?
A keyword does not need to be one word. Whenever you have a keyword made up of multiple words, add " " around the group of words. This will indicate those words need to all occur together and in that order.
How many months of historical data is there for each source type?
All editorial data goes back 10 years, whereas all social source types go back 15 months.
Does Meltwater crawl all websites like Google or other search engines?
Meltwater does not crawl search engines.
💡 Tip
Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.
Find answers and get help from Meltwater Support and Community Experts.