Compare within Explore can be used for benchmarking, measuring share-of-voice, performance reporting, and finding business opportunities. Read below to learn more about Compare:
Example Compare Searches
In Compare you can select up to 10 saved searches. Here are some example comparisons you can search based on your Boolean queries and reporting objectives:
Customer service categories
How to Use Compare
2. Select Add Search to view your saved searches to be compared
3. Within the pop-up box and you can select up to 10 of your saved searches. Select the searches to be compared.
4. Select Apply
Widgets will load and compare each selected query. To change the time frame, click on "Last 14 days" in the top right-hand corner.
Drill into any metric via the filtered mentions slide-out by clicking on any word, line, or chart to open a new content stream that automatically filters all results related to what was clicked:
The Mentions tab features a content stream that includes all the same features as the main content stream in Explore.
The Analytics tab features four widgets filtered to the day of the spike, including mentions trend by hour, top locations, top keywords, and sentiment. The analytics widgets behave the same as they they do on the Overview tab in Explore.
To export data from a widget:
Hover over the upper right-hand corner of a widget
Click the ellipsis menu
Select "Download CSV"
Comparing different date ranges/ Override date
When crafting Compare Searches in Explore, you can override the date ranges for each of your search inputs allowing you to create a better 'apples to apples' comparisons. This applies a date range that is unique to each search and does not adhere to the page-wide date range.
Use case example
Apple can now compare their "Hi, Speed" Apple Event coverage (October 13, 2020) against Samsung's Unpacked event (January 14, 2021). At both events each company announced their newest slate of phones, and even though they occurred on different dates, Apple may want to compare the coverage of the two events.
As another example, Tesla may want to compare their coverage from November 2020 against December 2020, which is now possible with overridden date ranges.
To Override the date in a search, first, start a Compare search and add the searches you'd like to compare:
Select the dropdown menu icon on one of the applied searches
Select Override date
Within the popup window, select a preset or custom date range
Complete this same process for the other added searches to apply an Override date on all
When an override date range is selected, a calendar icon will indicate that the search does not use the date range from the page level date selector.
How to compare the same search with different date ranges
First, start a Compare search and add the search:
Select the dropdown menu icon on the applied search, select Copy search
In the pop-up, give the copied search a new name to help distinguish the difference in the comparison
Select the desired date range for this copied search
When you hover on a search input, a tooltip appears with the override date range. Updating the page level date range does not impact any overridden date ranges.
Split by category
Break down your searches with custom categories to show the frequency each category occurs in the search results. Analyze brands, products, industries, and more.
The number of searches are multiplied by the number of categories to create a series. You can have a total of 10 series.
To learn more about custom categories, check out this help center article: Custom Categories in Explore.
Available Widgets in Compare
Latest Activity Graph
This widget compares the trend of activity by search for each day in your selected date range. Hover over the visualization to view specific data points.
SOV by Mentions
This widget compares the share of voice for each search using total number of results and percentage share of results. Hover over the visualization to view specific data points.
SOV by Tweet Impressions
This widget compares the share of voice by tweet impressions for each search using trend of activity and percentage share of results. Hover over the visualization to view specific data points.
SOV by Source
This widget compares the share of voice by source for each search. Hover over the visualization to view specific data points.
SOV by Location
This widget compares the share of voice for each search by the top countries. Hover over the visualization to view specific data points.
SOV by Sentiment
This widget compares the share of voice by sentiment for each search. Hover over the visualization to view specific data points.
Top Keyword Analysis
These widgets displays the top keywords for each search for a side-by-side analysis.
Create a Shareable Dashboard of your Comparison
Now that you've created a comparison, select the purple Actions button (if you do not see this, check your user settings) and select Share Dashboard to launch the Shareable Dashboards creator. This enables you to share a link to an interactive, customizable presentation.
For further details on how to customize your shareable dashboards please review this article here.
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