Compare within Explore can be used for benchmarking, measuring share-of-voice, performance reporting, and finding business opportunities. Read below to learn more about Compare:


Example Compare Searches

In Compare you can select up to 10 saved searches. Here are some example comparisons you can search based on your Boolean queries and reporting objectives:

  • Competitors

  • Influencers

  • Campaigns

  • Product categories

  • Products

  • Customer service categories

  • Crisis impact


How to Use Compare

  • Within your Explore, select the drop-down options at 'Create a Keyword search' and select 'Compare search'

  • Select Add Search to view your saved searches to be compared

  • Within the pop-up box and you can select up to 10 of your saved searches. Select the searches to be compared.

  • Select Apply

Compare.gif

Widgets will load and compare each selected query. To change the time frame, click on "Last 14 days" in the top right-hand corner.

Screen_Shot_2019-11-20_at_4.04.40_PM.png

To export data from a widget:

  • Hover over the upper right-hand corner of a widget

  • Click the ellipsis menu

  • Select "Download CSV"

Screen_Shot_2019-11-20_at_8.38.35_PM.png

Comparing different date ranges/ Override date

When crafting Compare Searches in Explore, you can override the date ranges for each of your search inputs allowing you to create a better 'apples to apples' comparisons. This applies a date range that is unique to each search and does not adhere to the page-wide date range.

Use case example

Apple can now compare their "Hi, Speed" Apple Event coverage (October 13, 2020) against Samsung's Unpacked event (January 14, 2021). At both events each company announced their newest slate of phones, and even though they occurred on different dates, Apple may want to compare the coverage of the two events.

As another example, Tesla may want to compare their coverage from November 2020 against December 2020, which is now possible with overridden date ranges.

To Override the date in a search, first, start a Compare search and add the searches you'd like to compare:

  • Select the dropdown menu icon on one of the applied searches

  • Select Override date

  • Within the popup window, select a preset or custom date range

  • Select Save

  • Complete this same process for the other added searches to apply an Override date on all

When an override date range is selected, a calendar icon will indicate that the search does not use the date range from the page level date selector.

How to compare the same search with different date ranges

First, start a Compare search and add the search:

  • Select the dropdown menu icon on the applied search, select Copy search

  • In the pop-up, give the copied search a new name to help distinguish the difference in the comparison

  • Select the desired date range for this copied search

  • Select Save

When you hover on a search input, a tooltip appears with the override date range. Updating the page level date range does not impact any overridden date ranges.


Available Widgets in Compare

Latest Activity Graph

This widget compares the trend of activity by search for each day in your selected date range. Hover over the visualization to view specific data points.

Screen_Shot_2020-02-14_at_2.54.35_PM.png

SOV by Mentions

This widget compares the share of voice for each search using total number of results and percentage share of results. Hover over the visualization to view specific data points.

Screen_Shot_2020-02-14_at_2.54.52_PM.png

SOV by Tweet Impressions

This widget compares the share of voice by tweet impressions for each search using trend of activity and percentage share of results. Hover over the visualization to view specific data points.

Screen_Shot_2020-02-14_at_2.55.19_PM.png

SOV by Source

This widget compares the share of voice by source for each search. Hover over the visualization to view specific data points.

Screen_Shot_2020-02-14_at_2.55.42_PM.png

SOV by Location

This widget compares the share of voice for each search by the top countries. Hover over the visualization to view specific data points.

Screen_Shot_2020-02-14_at_2.58.09_PM.png

SOV by Sentiment

This widget compares the share of voice by sentiment for each search. Hover over the visualization to view specific data points.

Screen_Shot_2020-02-14_at_2.56.25_PM.png

Top Keyword Analysis

These widgets displays the top keywords for each search for a side-by-side analysis.

Screen_Shot_2020-02-14_at_2.56.52_PM.png

Create a Shareable Dashboard of your Comparison

Now that you've created a comparison, select the purple Actions button (if you do not see this, check your user settings) and select Share Dashboard to launch the Shareable Dashboards creator. This enables you to share a link to an interactive, customizable presentation.

For further details on how to customize your shareable dashboards please review this article here.


Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

Did this answer your question?