Brand Analytics helps you quickly assess your brand’s strengths and weaknesses, make data-driven decisions, and adjust real-time strategies to improve brand perception and engagement. Easy-to-share reports allow you to communicate key insights with stakeholders more efficiently, speeding up decision-making.
We've made Brand Analytics even more powerful with Tab-Level AI Insights. This new feature provides AI-powered insights for each tab, giving you a more detailed view of your brand's online performance. With these insights, you can identify actionable data faster, improve efficiency, and ensure no important detail goes unnoticed.
This article will cover:
Prerequisites
Before using Brand Analytics, you must create and save an Explore search. Learn more about Creating an Explore Search.
Use Cases
Below are two personas who might use Brand Analytics and Tab-Level AI Insights:
Brand Manager
Situation & Challenges
Struggling to Measure Campaign Effectiveness: Marketing managers often find it difficult to evaluate the real-time impact of campaigns and ensure they’re reaching the right audience.
Inconsistent Brand Messaging Across Channels: Maintaining a cohesive narrative across multiple platforms can be challenging, and missed insights can lead to lost engagement opportunities with key audiences.
Data Overload: With so much data available, it’s hard to pinpoint the most relevant insights that accurately reflect a brand’s performance and consumer engagement.
How Brand Analytics and Tab-Level AI Insights Can Help
Volume Tab: Track mention trends to see where your brand is being discussed most. This helps you understand where campaigns are gaining traction.
Engagement Tab: Measure engagement trends to assess how well campaigns connect with your audience and make timely adjustments.
Narrative Tab: Gain insights into the broader conversations surrounding your brand to ensure consistent messaging and identify any market misalignment.
AI-Powered Insights: Each tab uses AI to help you sift through data quickly, making it easier to spot performance drivers and adjust strategies accordingly.
PR and Communications Professional
Situation & Challenges
Monitoring for Potential Crises: PR and communications professionals must constantly track brand mentions to catch potential crises or negative press early. Quick responses are essential to preventing reputational damage.
Lack of Insight into Public Perception: It’s challenging to understand how the public perceives a brand across multiple channels, especially when media narratives shift rapidly.
Time-Consuming Reporting: Creating and sharing detailed reports on brand perception and media impact can be time-consuming, making it difficult to deliver up-to-date insights promptly.
How Brand Analytics and Tab-Level AI Insights Can Help
Narrative Tab: Identify key topics and keywords related to your brand, giving PR teams early warnings about emerging trends that could affect reputation.
Easily shareable reports streamline the process, allowing teams to quickly deliver insights to executives and stakeholders during critical moments.
Using Brand Analytics and Tab-Level AI Insights
Follow these steps to use Brand Analytics and Tab-Level Insights:
Click Explore in the left-hand navigation bar
Open an existing search
Select the Analytics drop-down
Click Brand Analytics
You will be in Brand Analytics when you see the tabs called Volume, Narrative, Sentiment, Engagement, and an AI-Powered Insight
As you navigate through, you’ll notice the AI-Powered Insights change to reflect the metrics and data shown in that tab
In each of the tabs, you’ll find:
Volume: Tracks metrics on mentions trends, top locations, and top sources.
Narrative: Delivers insights into the main topics surrounding your brand, offering top keywords and entities to give you a clearer understanding of your brand’s associations.
Sentiment: Breaks down sentiment analysis to show how your brand is perceived
Engagement: Highlights engagement trends, giving you a clearer view of how people interact with your brand.
Exporting and Sharing
Similar to the Classic Analytics view, Brand Analytics makes it easy to turn your data into deliverables.
In your search, select Share on the right-hand side
Click Share Dashboard
Note: When you share your dashboard, it will reflect the metrics that appear in Brand Analytics.
You can edit each slide just like a Classic Analytics dashboard
You can also download it as a CSV or PNG
💡 Tip
Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.
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