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Meltwater Engage Release Notes 2024

An overview of the latest Engage features and functionality released in the Meltwater Engage platform.

Cheyenne V. avatar
Written by Cheyenne V.
Updated over 3 months ago

Meltwater’s Engage Release Notes are designed to keep you informed on the latest happenings within the Engage and Measure tools. Each monthly breakdown provides an overview of the latest features.


September 2024

Engage: Quick-Select Calendar Time Slots

There is no longer a need to remember or manually enter dates and times when publishing in Engage. Learn more about Publishing in Engage.


August 2024

Engage: Owned Social Connections Onboarding

The workflow for connecting owned social accounts to Meltwater Engage has been upgraded for a more seamless process. It now features a single page for viewing and making connections, along with support for bulk connecting social accounts. Learn more about the Onboarding Workflow.

Engage: Post Previews Scale Based on Video's Aspect Ratio

Learn more about the All-In-One Tab.

Engage: Post Metrics Breakdown Insight in Social Dashboards

Track and benchmark performance over time with aggregated totals for post-level metrics. Available for Measure’s cross-channel & social channel-specific overview templates. Learn more about Cross- Channel Overview Templates.


July 2024

Engage: ‘All-in-one’ Tab Publisher with an Integrated Video Editor and Enhanced Thumbnail Support for Link Previews

Simplify switching between channels, enabling users to easily make channel-specific edits and customizations. Learn more about Posting to Your Social Profiles.

Engage: 14 New Insights Added to Facebook, Instagram, and LinkedIn Overview Dashboards

New metrics have been added across the Facebook, Instagram, and LinkedIn Overview Dashboards. Learn more about Measure.


Mid-Year Releases 2024


May 2024

Conversations: Up-level Your Community Management with Rules-based Automations for Fan Messages

Say goodbye to manual moderation tasks and automatically tag, modify sentiment, or hide fan messages using a customized keyword rules engine. Learn more about Rules-based Automation for Owned Social Accounts


April 2024

Publish: Media Attachment Validation Improvements + 4 New Error Messages

While Engage boasts a 99% successful publish rate, there is always room to improve

publishing for the 1% that fail. That’s why, we’ve completely overhauled our media validation process in Engage to better match native channel requirements and limitations. Learn more about Channel Specific Options and Error Messages.

Publish: Instagram Collab Posts

A dynamic fusion of creativity where two or more creators come together to craft a Feed Post or Reel, seamlessly shared on each collaborator's profile simultaneously. Learn more about Instagram Collab Posts.


March 2024

Engage: Updates to Facebook Metrics and Historical Data

Historical data for Facebook across Conversations, Publish, and Measure for as long as

you are a customer. Learn more about Updated Facebook Metrics and Data in our Help Center as well as in mCommunity.

Measure: Measure - List View Includes Image Previews, Post Date, and Post Type

The Top Posts' List view is a grid-style view, prominently displaying post metrics in columns that now include image previews, post date, and post type. Learn more about Dashboard Features in Measure.

Engage Publish: Custom Thumbnail Uploads for Facebook Video and Instagram Reels

Select custom thumbnails for your Facebook Video and Instagram Reels through Engage. Learn more about Custom Thumbnails in Facebook and Instagram.

Publish: Product Tagging for Instagram Images

Tag products directly from your Instagram product shop. Learn more about Instagram Photo Tagging.


February 2024

Measure: Top Posts List View

The Top Posts widget on all templates has been upgraded to include a new view: List. This view is a grid style view, prominently displaying post metrics in columns for easy consumption. Learn more about Dashboard Metrics in Measure.

Measure: Top Posts: Sorting, Resizing, Impressions and Reach

The Top Post widgets in Measure dashboards now include a Sort By option (i.e. Comments, Shares, etc.), the ability to expand to feature more rows of top posts, and impressions and reach metrics below each applicable post. Learn more about Measure.


January 2024

Publish: Instagram Photo Tagging

Tag brands, celebrities, and influencers or give UGC credit through photo tags directly from Engage to expand your post's reach, create a sleek look, and encourage user engagement and interactions. Learn more about Instagram Photo Tagging.

Publish: Custom Thumbnail for Reels

Choose a custom thumbnail for your Instagram Reels through the Instagram channel-specific composer. Select from one of the five frames automatically populated from the uploaded video, or upload a custom thumbnail. Learn more about Custom Thumbnails for Reels.

Asset Library: User Generated Content (UGC) via Explore in the Engage Asset Library

Discover Content allows users to search for and find user-generated content (UGC) via your saved Explore searches. Both the content media and text can then be used within Publish for content ideation. Learn more about Discover Content.

Publish: Mixed Media Support for Instagram Carousel Posts

Create, schedule, and publish Instagram carousels in Publish, now with the ability to support Mixed Media (i.e. photo and video together). Learn more about How to Create a Carousel Post in Instagram.


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