Meltwater’s Engage Release Notes are designed to keep you informed on the latest happenings within the Engage and Measure tools. Each monthly breakdown provides an overview of the latest features.

December 2024

Measure Bundle

Post-Type Filter
- Track performance and prove the impact of specific social media content formats and exclude replies or comments from your owned handles to get clearer insights and optimize your strategy.
Facebook Boosted Filter
- Generate specific insights for either organic or boosted Facebook posts, allowing you to evaluate their distinct performance and optimize your strategy accordingly.
Custom Compare Dates
- Select 'custom compare date' to choose a specific time frame for comparing the current reporting period with a past one, helping you see how your current campaigns stack up against previous ones.
Schedule PDF Reports
- Send weekly and monthly PDF reports via email to keep stakeholders updated on performance trends, ensuring everyone stays informed without the need to log into the platform.
Ad-Hoc Report Downloads
- Download saved and unsaved dashboards as PDF reports via email whenever you need them, providing quick access to insights and allowing for timely decision-making based on current data.

Publish Bundle

Universal Posts On the Calendar
- Monitor content performance and engage with your audience—all from the calendar view. This streamlined view saves time by eliminating the need to switch between Conversations and Measure, keeping your workflow efficient and focused.
UI Improvement: Streamlined Profile/Account Mentions
- Switching from the General tab to a channel-specific tab now auto-populates relevant accounts in a drop-down list when you have an @mention. This improvement eliminates the need for manual entry, making tagging faster and reducing errors.

Learn more about Using the Calendar.

Hide TikTok Comments and Replies in Conversations

Hide comments and replies on your TikTok posts directly from the Conversations inbox to manage negativity and spam. This feature helps you moderate efficiently, foster constructive discussions, and safeguard your community.

Conversations 2.0

Conversations has been redesigned for speed and simplicity. Enjoy a faster, sleeker experience with time-saving features and user-friendly upgrades to streamline workflows. Learn more about Engage Conversations.

Native Posts in the Calendar

Get a complete view of your brand’s social strategy by seeing all posts—whether created in Engage or natively—in one calendar. Learn more about Using the Calendar.

November 2024

Impressions, Reach, and Post Date Added to Posts "Sort By" Filter

Learn more about Measure.

Changes to Three Dashboard Templates

Cross-Channel Overview template: The Net Fans insight now uses Facebook Page followers instead of Page likes. Learn more about Cross-Channel Overview Analytics.
Facebook Overview template: The insights formerly known as “Page Fans,” “Net Page Fans,” and “Page Fan Growth” are now labeled “Page Likes,” “Net Page Likes,” and “Page Like Growth.” Learn more about Facebook Analytics.
Influencer Marketing template: Campaigns from all Klear workspaces are now accessible, not just those from the primary workspace. Learn more about Influencer Campaign Analytics.

New Cross-Channel “Total Fans” Insight

Track and measure your total fan count across all social networks in the Cross-Channel Overview template for a complete view of your brand’s audience. Learn more about Cross-Channel Overview Analytics.

October 2024

Facebook Reel Performance Metrics in Social Dashboards

Learn more about Facebook Analytics in Measure.

September 2024

Paid, Earned, & Owned (PEO) Social Dashboard

Save time and optimize your strategy by measuring performance across paid, earned, and

owned media—all on one dashboard. Pinpoint the perfect mix to achieve your desired frequency and maximize exposure.

Inputs supported:

Paid: Facebook and Instagram
Owned: Facebook, Instagram, LinkedIn, YouTube, X (formerly Twitter), TikTok
Earned: Explore searches (excluding Broadcast data)

Three New Facebook Metrics in Measure

Total Followers: The number of X followers as of the last day of the selected time period.
Net Followers: The number of new audience members gained minus the audience members lost.
Follower Growth: The number of followers as of the last day of the selected time period.

Learn more about Facebook Analytics in Measure.

Quick-Select Calendar Time Slots

There is no longer a need to remember or manually enter dates and times when publishing in Engage. Learn more about Publishing in Engage.

August 2024

Owned Social Connections Onboarding

The workflow for connecting owned social accounts to Meltwater Engage has been upgraded for a more seamless process. It now features a single page for viewing and making connections, along with support for bulk connecting social accounts. Learn more about the Onboarding Workflow.

Post Previews Scale Based on Video's Aspect Ratio

Learn more about the All-In-One Tab.

Post Metrics Breakdown Insight in Social Dashboards

Track and benchmark performance over time with aggregated totals for post-level metrics. Available for Measure’s cross-channel & social channel-specific overview templates. Learn more about Cross- Channel Overview Templates.

July 2024

'All-in-one’ Tab Publisher with an Integrated Video Editor and Enhanced Thumbnail Support for Link Previews

Simplify switching between channels, enabling users to easily make channel-specific edits and customizations. Learn more about Posting to Your Social Profiles.

14 New Insights Added to Facebook, Instagram, and LinkedIn Overview Dashboards

New metrics have been added across the Facebook, Instagram, and LinkedIn Overview Dashboards. Learn more about Measure.

Mid-Year Releases 2024

May 2024

Up-level Your Community Management with Rules-based Automations for Fan Messages

Say goodbye to manual moderation tasks and automatically tag, modify sentiment, or hide fan messages using a customized keyword rules engine. Learn more about Rules-based Automation for Owned Social Accounts

April 2024

Media Attachment Validation Improvements + 4 New Error Messages

While Engage boasts a 99% successful publish rate, there is always room to improve

publishing for the 1% that fail. That’s why, we’ve completely overhauled our media validation process in Engage to better match native channel requirements and limitations. Learn more about Channel Specific Options and Error Messages.

Instagram Collab Posts

A dynamic fusion of creativity where two or more creators come together to craft a Feed Post or Reel, seamlessly shared on each collaborator's profile simultaneously. Learn more about Instagram Collab Posts.

March 2024

Updates to Facebook Metrics and Historical Data

Historical data for Facebook across Conversations, Publish, and Measure for as long as

you are a customer. Learn more about Updated Facebook Metrics and Data in our Help Center as well as in mCommunity.

Measure - List View Includes Image Previews, Post Date, and Post Type

The Top Posts' List view is a grid-style view, prominently displaying post metrics in columns that now include image previews, post date, and post type. Learn more about Dashboard Features in Measure.

Custom Thumbnail Uploads for Facebook Video and Instagram Reels

Select custom thumbnails for your Facebook Video and Instagram Reels through Engage. Learn more about Custom Thumbnails in Facebook and Instagram.

Product Tagging for Instagram Images

Tag products directly from your Instagram product shop. Learn more about Instagram Photo Tagging.

February 2024

Top Posts List View

The Top Posts widget on all templates has been upgraded to include a new view: List. This view is a grid style view, prominently displaying post metrics in columns for easy consumption. Learn more about Dashboard Metrics in Measure.

Top Posts: Sorting, Resizing, Impressions and Reach

The Top Post widgets in Measure dashboards now include a Sort By option (i.e. Comments, Shares, etc.), the ability to expand to feature more rows of top posts, and impressions and reach metrics below each applicable post. Learn more about Measure.

January 2024

Instagram Photo Tagging

Tag brands, celebrities, and influencers or give UGC credit through photo tags directly from Engage to expand your post's reach, create a sleek look, and encourage user engagement and interactions. Learn more about Instagram Photo Tagging.

Custom Thumbnail for Reels

Choose a custom thumbnail for your Instagram Reels through the Instagram channel-specific composer. Select from one of the five frames automatically populated from the uploaded video, or upload a custom thumbnail. Learn more about Custom Thumbnails for Reels.

User Generated Content (UGC) via Explore in the Engage Asset Library

Discover Content allows users to search for and find user-generated content (UGC) via your saved Explore searches. Both the content media and text can then be used within Publish for content ideation. Learn more about Discover Content.

Mixed Media Support for Instagram Carousel Posts

Create, schedule, and publish Instagram carousels in Publish, now with the ability to support Mixed Media (i.e. photo and video together). Learn more about How to Create a Carousel Post in Instagram.

💡 Tip

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