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Measure: Cross-Channel

Definitions overview of all metrics used in the Cross-Channel dashboards.

Cheyenne V. avatar
Written by Cheyenne V.
Updated over 2 weeks ago

The Cross Channel Overview dashboard provides a high-level summary of key metrics pulled from multiple data sources, giving you a unified view of your performance across channels. Whether you're tracking campaign effectiveness, monitoring brand health, or managing a crisis, this consolidated snapshot helps you quickly assess what’s working and where attention is needed—all in one place.

This article will cover:

Prerequisites

Before creating a Cross Channel Overview Dashboard, you first need to have at least two social accounts connected. Learn more about Connecting Your Owned Social Accounts.

Creating a Cross-Channel Overview Dashboard

To create a Cross-Channel Overview Dashboard, follow these steps:

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Click Measure

  3. Select Create Social Dashboard

  4. Click Cross channel overview

  5. Select Next

  6. Select your accounts

  7. Click Create

Cross-Channel Overview Dashboard Metrics

METRICS

DEFINITION

FREQUENCY OF UPDATES

TOTAL POSTS

The total number of posts within the specified date range, sum of all channels (Facebook, Instagram, LinkedIn, TikTok, YouTube, and X).

24 hours

POST ENGAGEMENTS

Post engagements is the number of times that users engaged with your posts during the reporting period. It includes Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.

ENGAGEMENT RATE

The average engagement rate for the posts published to your accounts on Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. It is the number of times users engaged with your content as a percentage of impressions.

NET FANS - updated!

Now uses

Facebook Page followers instead of Page likes.

The number of new audience members gained

minus the audience members lost. It includes

Facebook, Instagram, LinkedIn, TikTok,

YouTube, and X.

POST IMPRESSIONS

The number of times posts on your Facebook, Instagram, LinkedIn, TikTok, YouTube, and X accounts appeared on someone’s screen.

POST REACH

The number of people who saw your posts on your Facebook, Instagram, and TikTok Pages or accounts.

POST VIDEO VIEWS

The number of times people watched videos you published to your accounts on Facebook, Instagram (includes Reel plays), LinkedIn, TikTok, YouTube, and X.

TOTAL FANS - new!

The total number of fans and followers, sum

of all channels (Facebook, X, Instagram,

LinkedIn, TikTok, and Youtube).

POST LINK CLICKS

The total number of times users clicked the links in your posts. It includes Facebook, LinkedIn, and X.

CROSS CHANNEL TOP POSTS (Gallery)

The top posts sorted by engagement rate.

CROSS CHANNEL TOP POSTS (Table)

The top posts sorted by engagement rate.

SOCIAL ACCOUNT LEADERBOARD - new!

Breakdown of your top social accounts.

Actions

  1. Name of current dashboard.

    1. Click to open a dropdown of all saved dashboards to choose from.

  2. Save dashboard

    1. Either as a new dashboard or changes to an existing one

  3. Save as

    1. Save the current dashboard as a new dashboard

  4. Back to the Measure homepage

  5. Owned Accounts filter

    1. click to open and edit the social accounts powering this dashboard

  6. Tags filter

    1. Filter by up to 50 post tags applied during scheduling in Publish

    2. The Match all selected option only shows posts that have all selected tags applied. When enabled, posts that contain “Tag A” AND “Tag B” will return. When disabled, posts that contain “Tag A” OR “Tag B” will return.

    3. When the Tags filter is applied, any widget affected will display a tag icon in the upper right corner. Hover over this icon to see all applied tags.

  7. Post Type

    1. Click the drop-down to select the post types to include in your Measure dashboard

  8. Boosted and Organic Posts

    1. Click the drop-down to select the post types (All, Organic, or Boosted Organic Posts) to include in your Measure dashboard

  9. Link to a dedicated Help Center article for Measure

  10. Date Range filter

    1. Preset options such as Last 7 Days

    2. Custom date range

    3. Custom Compare date range: select a date range that will automatically be compared to the previous period.

Learn more about other Analytics:

💡 Tip

Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.

Find answers and get help from Meltwater Support and Community Experts.
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