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Measure: Cross- Channel

Definitions overview of all metrics used in the Cross-Channel dashboards.

Cheyenne V. avatar
Written by Cheyenne V.
Updated yesterday

This article will cover:


Cross-Channel Overview

METRICS

DEFINITION

FREQUENCY OF UPDATES

TOTAL FANS

The total number of fans and followers of your brand, split out by channel (Facebook, Twitter, Instagram).

24 hours

TOTAL POSTS

The total number of brand posts within the specified date range.

24 hours

TOTAL IMPRESSIONS

The number of times your Page's post entered a person's screen Posts include statuses, photos, links and videos.

Impressions include organic and ads for Facebook and Instagram and organic only for LinkedIn and Twitter.

24 hours

TOTAL VIDEO VIEWS

The number of times your videos were played for at least 3 seconds, or for nearly their total length (if they were shorter than 3 seconds) on Facebook. A video view on Twitter is calculated based on the number of times that a video in a given Tweet has been 50% visible for at least two seconds. Instagram does not report video views by day and is not included in the calculation.

24 hours

TOTAL ENGAGEMENTS

A summary widget showing total engagement across all connected channels (Facebook, Instagram, Twitter, and LinkedIn). Comprises all likes and comments. Shows delta between current and previous period.

Engagements include organic and ads for Facebook and Twitter and organic only for Instagram and LinkedIn.

24 hours

POST LINK CLICKS

The number of times that users clicked on links from your posts during the reporting period. It includes both organic and paid for Facebook, and organic only for Twitter and LinkedIn.

24 hours

TOP PERFORMING POSTS

Analysis of top and bottom brand posts published within the specified date range.

24 hours

TOTAL FAN COUNT LINE GRAPH

Daily: The total number of fans/followers, split out by channel (Facebook, Twitter, Instagram).

24 hours

TOTAL IMPRESSIONS LINE GRAPH

The number of times your Page's post entered a person's screen. Posts include statuses, photos, links and videos, split out by channel (Facebook, Twitter, Instagram).

24 hours

TOTAL ENGAGEMENT LINE GRAPH

Daily: The total number of likes and comments, split out by connected channel (Facebook, Instagram, Twitter and LinkedIn)

Engagements include organic and ads for Facebook and Twitter and organic only for Instagram and LinkedIn.

24 hours

TOTAL VIDEO VIEWS LINE GRAPH

Daily: The number of times your videos were played for at least 3 seconds, or for nearly their total length (if they were shorter than 3 seconds) on Facebook. A video view on Twitter calculated based on the number of times that a video in a given Tweet has been 50% visible for at least two seconds. Instagram does not report video views by day and is not included in calculation.

24 hours


Cross-Channel Tags

METRICS

DEFINITION

FREQUENCY OF UPDATES

TOTAL IMPRESSIONS LINE GRAPH

Includes Twitter, Facebook, Instagram, and LinkedIn impressions on your published posts with the tag applied.

Impressions include organic and boosted posts for Facebook and Instagram and organic-only for LinkedIn and Twitter.

24 hours

TOTAL ENGAGEMENTS LINE GRAPH

Includes Twitter likes and retweets, Facebook reactions, comments, shares, and message clicks, Instagram likes, comments, shares, and story replies, and LinkedIn likes, comments, and shares of your published posts with the tag applied.

Engagements include organic and ads for Facebook and Twitter and organic only for Instagram and LinkedIn.

24 hours

TOTAL CLICKS LINE GRAPH

Includes clicks on links on Twitter, Facebook, and LinkedIn for your published posts with the tag applied.

24 hours

VIDEO VIEWS LINE GRAPH

Includes video views for Facebook, Twitter, and LinkedIn.

24 hours

TOP TAGS

Total number of published content with the tag applied within the reporting period. Average Sent per day: Average number of sent messages with the tag applied on each day.

24 hours


Learn more about other Analytics:


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