Cross-Channel Overview
METRICS | DEFINITION | FREQUENCY OF UPDATES |
TOTAL POSTS | The total number of posts within the specified date range, sum of all channels (Facebook, Instagram, LinkedIn, TikTok, YouTube, and X). | 24 hours |
POST ENGAGEMENTS | Post engagements is the number of times that users engaged with your posts during the reporting period. It includes Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. |
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ENGAGEMENT RATE | The average engagement rate for the posts published to your accounts on Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. It is the number of times users engaged with your content as a percentage of impressions. |
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NET FANS | The number of new audience members gained minus the audience members lost. It includes Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. |
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POST IMPRESSIONS | The number of times posts on your Facebook, Instagram, LinkedIn, TikTok, YouTube, and X accounts appeared on someone’s screen. |
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POST REACH | The number of people who saw your posts on your Facebook, Instagram, and TikTok Pages or accounts. |
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POST VIDEO VIEWS | The number of times people watched videos you published to your accounts on Facebook, Instagram (includes Reel plays), LinkedIn, TikTok, YouTube, and X. |
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POST LINK CLICKS | The total number of times users clicked the links in your posts. It includes Facebook, LinkedIn, and X. |
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CROSS CHANNEL TOP POSTS | The top posts sorted by engagement rate by default. Change the sort by clicking edit. |
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