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Publish: Facebook
Publish: Facebook

Learn how to publish content to your Facebook page in Meltwater Engage.

Cheyenne V. avatar
Written by Cheyenne V.
Updated today

This article will cover:

Note: You can not currently schedule or post Facebook Stories via Meltwater Engage.

Prerequisites

Before creating a Facebook post, you first need to connect your Facebook page in your account settings. Learn more about Connecting your Owned Social Accounts.

Creating a Facebook Post

Feed Post

To create a Facebook Feed post in Engage, follow these steps:

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Select Publish

  3. Click Create in the top right-hand corner

  4. Click Post

  5. In the pop-up, navigate to the Social accounts drop-down

  6. Select the check box to the left of the Facebook account(s) you want to publish to

  7. Compose your post

    1. Write and edit the text within the post. The body of text can also include embedded & attached links.

    2. Image attachment. Facebook posts can include up to 10 attached images. All images can also have ALT text applied with up to 500 characters; this option is displayed under each image. Learn more under attachments.

    3. Video attachments are supported up to the file size of 1.75GB of 20 minutes.

      Note: Learn about Dragging and Dropping Media Assets into Your Composer.

    4. Animated GIFs

    5. Links. This feature has been disabled. Add links directly in the compose box. Learn more about Attaching Links in General Compose.

    6. Emojis

    7. AI Assistant

    8. Character limit. Facebook posts can include text up to 8,000 characters

  8. Click the First Comment drop-down to add a first comment as needed

  9. To customize your Thumbnail

    1. Hover over the video attachment

    2. Select Edit

    3. Select from the five frames automatically populated from the uploaded video, or upload a custom thumbnail.

  10. Once you've formatted all the details of your post, navigate to Post time and select when you would like your post to be published.

    1. Schedule date and time

    2. Save as draft

  11. Select an Approval process (optional). Learn more about Assigning Your Social Posts for Approval.

  12. Select Tags (optional). Learn more about Managing Your Social Posts with Tags.

  13. Add Facebook audience restrictions (optional). Learn more below.

  14. Select Post Now, Schedule, or Save Draft in the bottom right-hand corner.

Reel

To create a Facebook Reel post in Engage, follow these steps:

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Select Publish

  3. Click Create in the top right-hand corner

  4. Click Post

  5. In the pop-up, navigate to the Social accounts drop-down

  6. Select the check box to the left of the Facebook account(s) you want to publish to

  7. Navigate to Compose your post

  8. Click the Facebook Composer

  9. Click the Post type drop-down

  10. Select Reel

  11. Click Add asset to upload your .mp4 file

    Note: Ensure the file has a 9:16 aspect ratio for optimal display.

  12. Enter your caption

  13. To adjust the Aspect Ratio

    1. Click Edit

    2. Navigate to the Document section

    3. Click the Format drop-down

    4. Select Story/Reel. This will adjust your format to 9:16.

    5. Click Export Video to finalize the adjustment

    Note: This does not save to your computer but replaces the original file with the updated version in the composer.

  14. To edit the Thumbnail

    1. Click Edit

    2. Select Thumbnail

    3. Choose a frame from the video or upload a different image to use as the thumbnail

  15. Once you've formatted all the details of your post, navigate to Post time and select when you would like your post to be published.

    1. Schedule date and time

    2. Save as draft

  16. Select an Approval process (optional). Learn more about Assigning Your Social Posts for Approval.

  17. Select Tags (optional). Learn more about Managing Your Social Posts with Tags.

  18. Add Facebook audience restrictions (optional). Learn more below.

  19. Select Post Now, Schedule, or Save Draft in the bottom right-hand corner.

Video Specifications:

File Type

.mp4 (.MOV not supported)

Aspect Ratio

9:16

Resolution

1080 x 1920 pixels (recommended). Minimum is 540 x 960 pixels

Duration

3 to 90 seconds

A reel published as a story on a Facebook Page cannot exceed 60 seconds.

File Size

3GB

Video Code

H.264, H.265 (VP9, AV1 are also supported)

Audio Code

AAC

Customizing Owned Link Thumbnails in Facebook Posts

Override the automatically generated preview that appears when sharing a link from a website you own, by customizing the image, title, and description. Follow these steps to do so:

Note: Before getting started, to edit link thumbnails you must verify your domain in Meta Business Suite and Business Manager.

  1. Click the Engage drop-down in the right-hand navigation bar

  2. Select Publish

  3. Click Create

  4. Select Post

  5. Select the Facebook page that has verified the domain the link belongs to

  6. Navigate to the Facebook composer tab

    Note: If the Facebook page you select has not verified the domain you will be prompted to verify it and will not be able to edit the link preview (see image below). Additionally, if you select multiple Facebook pages—including the verified domain owner and others that are not verified—you can still edit the preview. However, the post will only publish successfully for the page that owns the verified domain; it will fail for unverified pages.

  7. Enter your post text in the compose box

  8. Add your URL

    Note: A link thumbnail will automatically generate.

  9. Hover over the thumbnail

  10. Click Edit

  11. Customize the title and description to align with your messaging

  12. Edit the thumbnail by clicking the + icon

  13. Upload a new image

  14. Click Save link

  15. The Post preview and thumbnail will now update to reflect your changes

  16. Optional: To hide the hyperlink from your post, delete it from the text box after the preview is generated. To hide the preview, click the X icon on the thumbnail.

Note: If you are creating a cross-channel post that contains the link, the edits you make on the Facebook compose tab will not be reflected in the general or other channel tabs.

Technical requirements:

  • To edit link thumbnails you must verify your domain in Meta Business Suite and Business Manager

  • Supported file types: JPG and PNG

  • Maximum file size: 8MB

Customizing Your Facebook Audience

You can now add Audience Restrictions to Facebook posts, allowing you to target your posts by age, country, region, or city.

When composing a social post, including Facebook:

  1. Within the post, navigate to Facebook Audience Restrictions

  2. Select Add Restrictions

  3. The restriction options include

    • Age - The age options available from Facebook's API can be chosen from. Only one age minimum can be applied per post.

    • Country

    • Region

    • City

  4. When all restrictions have been selected, select Apply

  5. Audience Restrictions can then be reviewed. Select the pencil icon to make edits, and select the X icon to remove all restrictions.

Note: Selecting a conflicting country, region, or city will clear your previous selection. For example, if you have selected the United States under country and try to add California under region, it will clear the United States country selection.

Boosting Your Facebook Posts

You can boost published Facebook posts via a connected Facebook ads account directly from Engage. Before boosting your posts, you need to have at least one of your Facebook Ads accounts connected. Learn more about Connecting your Ads Manager Account in Engage.

To boost a Facebook post, follow these steps:

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Select Publish

  3. Find and click on an already-published Facebook post

  4. At the bottom of the post preview to the left, select Boost post

    Note: If the Boost post button is disabled (greyed out), that post is not eligible for boosting. There are three reasons why a post may not be eligible for boosting - tied to more than one Facebook account, not published from within Meltwater, already in a boosted state.

  5. Fill in all required fields

Note: You may boost a Facebook post more than once. However, you cannot boost a Facebook post until its current boost time has finished.

Specific Fields

Campaign

  • Ad Account: lists the connected Facebook ad accounts. Select an ad account for this post.

  • Campaign name: lists all Awareness campaigns currently tied to the selected Facebook Ad account. Select a campaign to include this post in.

    • Campaigns cannot be created in Engage. To create a campaign users must do so directly via Facebook Ads Manager.

Audience and Reach

  • Audience: lists the Facebook audience sets currently available for the selected Facebook Ad account.

    • Audience sets cannot be created in Engage. To create an audience set users must do so directly via Facebook Ads Manager.

  • Budget: this is the maximum spend limit for the lifetime of this ad. Spend must be equal to at least $1 per day.

    • Currency is set via the ad account level on Facebook Ads Manager, so ensure that entries into this field are also the same currency.

      • Depending on the setup in Facebook Ads Manager, some spending budgets are set on the campaign level. In these instances, the currency field will be automatically populated and cannot be changed.

  • Days: number of days that the ad will run (Ad Run Time)

    • Must be a whole number.

Learn more about Publishing on other platforms:

💡 Tip

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