This table lists the support for each social media channel in Meltwater Engage when creating new posts from Publish. To see channel-specific options for Conversations, check out this dedicated article here.

Facebook

Instagram*

Twitter

LinkedIn

Post Text length
Note A

8,000

2,200

280

3,000

@mention

Yes

Yes - no dropdown, only by typing full @handle

Yes

Yes

Images
Note B

Note F

Yes (up to 10)

Yes (1 max; up to 10 for carousels)

Yes (up to 4)

Yes (up to 9)

Links
Note C

Yes
(Attached & Embedded)

No
(Not supported on this channel)

Yes
(Attached & Embedded)

Yes
(Attached & Embedded)

Videos
Note D

Yes

Yes

Yes

Yes

Hashtags

No limit

Limit of 30 hashtags included between the caption and the first comment

No limit

No limit

Emojis

Yes

Yes

Yes

Yes

Animated GIFs
Note E

Yes

No

(Not supported on this channel)

Yes

Yes

Alt Text

Yes (500 characters)

No (Not available in the API)

Yes (420 characters)

Yes (120 characters)

Stories

Note F

No (Not available in the API)

Yes

No (Not available in the API)

No (Not available in the API)

Multilingual
Note G

Partial

Partial

Partial

Partial

*Instagram accounts are limited to 25 API-published posts within a 24 hour moving period.


Notes

A. Post text length

Twitter:

The following items are included in message length and will affect the character limit:

  • New non-reply Tweets starting with a @mention.

  • Any @mentions added in the body of the Tweet.

  • Embedded links and URLs typed within the message body.

The following items are not included in message length and won't affect the character limit:

  • When attaching images or videos to the message, the generated URL.

  • Leading spaces before the first character of a message.

Instagram: Be aware of the following limitations and restrictions for creating Instagram posts

  • The caption cannot contain more than 30 hashtags.

B: Image restrictions

All images must be JPG, PNG, GIF with maximum 5MB file size and 50MP resolution. In addition, be aware of the following channel-specific limitations:

  • Facebook: PNG images larger than 1MB may appear pixelated. The maximum file size is 5MB. Aspect ratio must be from 1:1.91 to 1:0.56.

  • Instagram: Minimum 600px width. Preferred JPEG size is 640x640. Maximum resolution is 1920x1080 and 2,073,600 pixels. Photos must be within a 4:5 to 1.91:1 aspect ratio range.

  • Twitter: Maximum image size for a tweet is 1280x1024; maximum file size is 5MB. Although Twitter allows multiple images, you cannot mix a GIF image (animated or static) with any other image type.

  • LinkedIn: Supports JPEG and PNG file types. The maximum file size is 5MB.

C: Links

Attached Links: Attached links are added through the link icon in the publisher. If a bit.ly account has been connected, attached links can be converted to shorter bit.ly links.

  • Facebook: Attached links will appear in a 'card' below the post. At this time, the 'card' can not be edited.

  • Twitter: If Twitter Cards have been enabled for the domain, attached links will appear in a 'card' below the tweet with an image and description. At this time, the 'card' can not be edited. If Twitter Cards have not been enabled, you will receive an error message and the link will need to be embedded.

  • LinkedIn: Attached links will appear in a 'card' below the post. At this time, the 'card' can not be edited.

Embedded Links: Embedded links are links added to the body of the post, not through the link icon.

  • Facebook: Links added to the body of a post will be hyperlinked, but will not show the 'card' below the post.

  • Twitter: If Twitter Cards have been enabled for the domain, links that are added to the body of a tweet will appear in a 'card' below the tweet with an image and description once the tweet has been posted. If Twitter Cards have not been enabled, once posted the link will still appear in a 'card' below the tweet, but without an image or description. Embedded links will not show a Twitter Card preview.

  • LinkedIn: Links added to the body of a post will be automatically shortened and hyperlinked, but will not show the 'card' below the post.

Note: For all links posted to Twitter, the URL will not appear in the body of the tweet when posted, even if it appears in the body of the tweet in the Engage Publisher. This is because when posting, Twitter strips the link and attaches it as a 'card' below the tweet. If two links have been added to a tweet, only the last link will have a 'card' once posted.

D: Video restrictions

The following table describes channel-specific limitations for videos:

Channel

Max. Size

Max. Resolution

Max. Bit Rate

Max. Frame Rate

Max. Length

Formats

Facebook

1.75GB

1920x1080
(Aspect ratio:
16:9 to 9:16)

Video bitrate: 4Mbps

Audio bitrate: 256kbps

30FPS

20 minutes
(Min. 1 second)

mp4 and mov

Instagram

100MB

1920PX (Horizontal)

Video bitrate: VBR, 5Mbps


Audio bitrate: 128kbps


23-60 FPS

60 seconds (Min. 3 seconds)

mp4 and mov

Twitter

512MB

1280x1024
(Min. 32x32)

Video bitrate: 25Mbps

Audio bitrate: 128kbps

40FPS

140 seconds
(Min. ½ second)

mp4 and mov

LinkedIn

2GB (Min. 75KB)

4096x2304 (Min. 256x144)

(Aspect ratio: 1:2.4 - 2.4:1)

Video bitrate: 6Mbps

Audio bitrate: 128kbps

10-60 FPS

10 minutes (Min. 3 seconds)

H264/AVC, MP4, MPEG-1 and MPEG-4

E: Animated GIFs

  • Facebook: You can post up to 1 GIF at a time, as long as it is less than 5MB.

  • Twitter: Twitter displays animated GIFs smaller than 15MB. The maximum resolution is 1280x1080. Although you can attach multiple images to a Tweet, you can only have a single animation. You also cannot mix a GIF image (animated or static) with any other image type.

  • LinkedIn: You can post up to 1 GIF at a time, as long as it is less than 5MB.

F: Instagram Stories & Carousels - Learn More

  • To publish Instagram stories and carousels, you will use the mobile app notification workflow. Creation and scheduling are done via Publish in Meltwater, then you will receive a push notification to your Meltwater Engage mobile app for you to publish via the Instagram app.

  • You can publish up to 10 media files

G: Multilingual

  • When creating content to publish, you can publish in any language.

  • Engage does not auto-translate text before you publish content.


If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

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