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Measure: Influencer Campaign Analytics

Measure KPIs across owned social media and influencer campaigns in one place.

Cheyenne V. avatar
Written by Cheyenne V.
Updated yesterday

Gather comprehensive metrics and data visualizations to better understand your influencer campaign results from Klear.

Metric

Definition

TOTAL POSTS

Total number of posts by influencers

INFLUENCERS

Breakdown of the top influencers within your campaigns

ENGAGEMENTS

Total number of engagements across channels. Includes likes, shares, comments, reposts, and replies.

ENGAGEMENT RATE

Total number of engagements divided by the aggregate number of followers for all campaign posts

REACH

Reach measures how many people saw these posts, based on 1st party data, video views or the Klear true reach.

EARNED MEDIA VALUE

Estimated media value measure your campaign's value by paid media standards, and an earned multiplier.

CAMPAIGN POSTS SOURCE VS. ENGAGEMENTS

Breakdown of posts by channel vs total engagements

INFLUENCER POSTS

Total number of posts by influencers

TOTAL POSTS BY SOURCE

Total number of posts across channels

ENGAGEMENT BY SOURCE

Total number of engagements across channels. Includes likes, shares, comments, reposts, and replies.

REACH BY SOURCE

Reach measures how many people saw these posts, based on 1st party data, video views or the Klear true reach.

EMV BY SOURCE

Estimated media value measure your campaign's value by paid media standards, and an earned multiplier.

TOP INFLUENCERS

Breakdown of the top influencers within your campaigns


💡 Tip

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