Gather comprehensive metrics and data visualizations to better understand your influencer campaign results from Klear.
Note: Campaigns from all workspaces are accessible, not just those from the primary workspace.
This article will cover:
Prerequisites
Before building an Influencer Campaign dashboard, you first must have Klear Campaigns set up and running in your Klear account. Learn more about Creating a Campaign in Klear.
Creating an Influencer Campaign Dashboard
To create an Influencer Campaign Dashboard, follow these steps:
Click the Engage drop-down in the left-hand navigation bar
Click Measure
Select Create Social Dashboard
Click Influencer Campaign
Select Next
Add your Klear campaigns
Click Create
Influencer Campaign Dashboard Metrics
Metric | Definition |
TOTAL POSTS | Total number of posts by influencers |
INFLUENCERS | Breakdown of the top influencers within your campaigns |
ENGAGEMENTS | Total number of engagements across channels. Includes likes, shares, comments, reposts, and replies. |
ENGAGEMENT RATE | Total number of engagements divided by the aggregate number of followers for all campaign posts |
REACH | Reach measures how many people saw these posts, based on 1st party data, video views or the Klear true reach. |
EARNED MEDIA VALUE | Estimated media value measure your campaign's value by paid media standards, and an earned multiplier. |
CAMPAIGN POSTS SOURCE VS. ENGAGEMENTS | Breakdown of posts by channel vs total engagements |
INFLUENCER POSTS | Total number of posts by influencers |
TOTAL POSTS BY SOURCE | Total number of posts across channels |
ENGAGEMENT BY SOURCE | Total number of engagements across channels. Includes likes, shares, comments, reposts, and replies. |
REACH BY SOURCE | Reach measures how many people saw these posts, based on 1st party data, video views or the Klear true reach. |
EMV BY SOURCE | Estimated media value measure your campaign's value by paid media standards, and an earned multiplier. |
TOP INFLUENCERS | Breakdown of the top influencers within your campaigns |
Actions
Dashboard Name Drop-down: Click the drop-down to alternate between saved Paid, earned & owned dashboards.
Save: Click save to save changes made to your dashboard or select the drop-down arrow to name or rename your dashboard.
Date Range: Adjust the date range of your dashboard.
Owned Accounts: Add or remove owned accounts to your dashboard.
Tags: Apply Tags to your dashboard.
Post Type: Add or remove specific post types from your dashboard.
Action: Choose between the following options.
Schedule Report: Your dashboard must be saved before scheduling a report.
Manage Subscriptions: Manage your scheduled reports.
Send PDF to Email: The PDF will deliver to the email address on file for your Meltwater account.
Export Excel
Share Dashboard
Manage Shareable Dashboards
Edit: Resize, re-order, or delete metrics from your dashboard.
Export: Export your dashboard via one of the following options:
Send PDF to Email
Export Excel
Share Dashboard
Manage Shareable Dashboards
💡 Tip
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