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Measure: Influencer Campaign Analytics

Measure KPIs across owned social media and influencer campaigns in one place.

Cheyenne V. avatar
Written by Cheyenne V.
Updated yesterday

Gather comprehensive metrics and data visualizations to better understand your influencer campaign results from Klear.

Note: Campaigns from all workspaces are accessible, not just those from the primary workspace.

This article will cover:

Prerequisites

Before building an Influencer Campaign dashboard, you first must have Klear Campaigns set up and running in your Klear account. Learn more about Creating a Campaign in Klear.

Creating an Influencer Campaign Dashboard

To create an Influencer Campaign Dashboard, follow these steps:

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Click Measure

  3. Select Create Social Dashboard

  4. Click Influencer Campaign

  5. Select Next

  6. Add your Klear campaigns

  7. Click Create

Influencer Campaign Dashboard Metrics

Metric

Definition

TOTAL POSTS

Total number of posts by influencers

INFLUENCERS

Breakdown of the top influencers within your campaigns

ENGAGEMENTS

Total number of engagements across channels. Includes likes, shares, comments, reposts, and replies.

ENGAGEMENT RATE

Total number of engagements divided by the aggregate number of followers for all campaign posts

REACH

Reach measures how many people saw these posts, based on 1st party data, video views or the Klear true reach.

EARNED MEDIA VALUE

Estimated media value measure your campaign's value by paid media standards, and an earned multiplier.

CAMPAIGN POSTS SOURCE VS. ENGAGEMENTS

Breakdown of posts by channel vs total engagements

INFLUENCER POSTS

Total number of posts by influencers

TOTAL POSTS BY SOURCE

Total number of posts across channels

ENGAGEMENT BY SOURCE

Total number of engagements across channels. Includes likes, shares, comments, reposts, and replies.

REACH BY SOURCE

Reach measures how many people saw these posts, based on 1st party data, video views or the Klear true reach.

EMV BY SOURCE

Estimated media value measure your campaign's value by paid media standards, and an earned multiplier.

TOP INFLUENCERS

Breakdown of the top influencers within your campaigns

Actions

  1. Dashboard Name Drop-down: Click the drop-down to alternate between saved Paid, earned & owned dashboards.

  2. Save: Click save to save changes made to your dashboard or select the drop-down arrow to name or rename your dashboard.

  3. Date Range: Adjust the date range of your dashboard.

  4. Owned Accounts: Add or remove owned accounts to your dashboard.

  5. Tags: Apply Tags to your dashboard.

  6. Post Type: Add or remove specific post types from your dashboard.

  7. Action: Choose between the following options.

    1. Schedule Report: Your dashboard must be saved before scheduling a report.

    2. Manage Subscriptions: Manage your scheduled reports.

    3. Send PDF to Email: The PDF will deliver to the email address on file for your Meltwater account.

    4. Export Excel

    5. Share Dashboard

    6. Manage Shareable Dashboards

  8. Edit: Resize, re-order, or delete metrics from your dashboard.

  9. Export: Export your dashboard via one of the following options:

    1. Send PDF to Email

    2. Export Excel

    3. Share Dashboard

    4. Manage Shareable Dashboards

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