Gather comprehensive metrics and data visualizations to better understand your influencer campaign results from Klear.
Metric | Definition |
TOTAL POSTS | Total number of posts by influencers |
INFLUENCERS | Breakdown of the top influencers within your campaigns |
ENGAGEMENTS | Total number of engagements across channels. Includes likes, shares, comments, reposts, and replies. |
ENGAGEMENT RATE | Total number of engagements divided by the aggregate number of followers for all campaign posts |
REACH | Reach measures how many people saw these posts, based on 1st party data, video views or the Klear true reach. |
EARNED MEDIA VALUE | Estimated media value measure your campaign's value by paid media standards, and an earned multiplier. |
CAMPAIGN POSTS SOURCE VS. ENGAGEMENTS | Breakdown of posts by channel vs total engagements |
INFLUENCER POSTS | Total number of posts by influencers |
TOTAL POSTS BY SOURCE | Total number of posts across channels |
ENGAGEMENT BY SOURCE | Total number of engagements across channels. Includes likes, shares, comments, reposts, and replies. |
REACH BY SOURCE | Reach measures how many people saw these posts, based on 1st party data, video views or the Klear true reach. |
EMV BY SOURCE | Estimated media value measure your campaign's value by paid media standards, and an earned multiplier. |
TOP INFLUENCERS | Breakdown of the top influencers within your campaigns |
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