Facebook Overview

METRICS	DEFINITION	FREQUENCY OF UPDATES
TOTAL POSTS	The total number of page posts within the specified date range. Timezone: PDT	Up to 6 hours
PAGE ENGAGEMENT	The number of times people have engaged with your posts through reactions, comments, shares and more during the selected date range. Post type: organic, promoted. Timezone: PDT
POST ENGAGEMENT	The lifetime number of reactions, comments, shares, and clicks on the posts within the selected timeframe. Post type: organic, Promoted. Timezone: PDT
ENGAGEMENT RATE	The average engagement rate for the posts published to your pages. It is the number of times users engaged with your content as a percentage of reach.
PAGE IMPRESSIONS	The number of times any content from your page or about your page entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with your page and more. Post type: organic, promoted. Timezone: PDT
POST IMPRESSIONS	The number of times content you published during the time frame was displayed on a person's screen. Content includes statuses, photos, links, videos, and more. Post type: organic, promoted. Timezone: PDT
PAGE REACH	The number of people who had any content from your pages or about your pages enter their screen. This includes posts, check-ins, ads, social information from people who interact with your page, and more. Because the social network API limits us to collecting daily values, we calculate reach over your selected time frame by adding up the daily reach values. This means results may differ from Facebook's. Post type: organic, promoted. Timezone: PDT
POST REACH	The number of people who had your page's post enter their screen. Posts include statuses, photos, links, videos, and more. (Unique Users). Post type: organic, promoted. Timezone: PDT
POST LINK CLICKS	The lifetime number of clicks on the post to open a link. Post type: organic, promoted. Timezone: PDT
POST VIDEO VIEWS	The number of times people watched videos you published during the time frame for at least three seconds (or to the end, if shorter). Post type: organic, promoted. Timezone: PDT
TOP FACEBOOK POSTS	The top posts sorted by engagement rate by default. Change the sort by clicking edit.
TOTAL POSTS TREND	The total number of page posts within the specified date range. Post type: organic, promoted. Timezone: PDT
POSTS TYPE BREAKDOWN	The total number of page posts by type within the specified date range
POST ENGAGEMENT BREAKDOWN	The number or reactions, comments, shares, and clicks on your posts within the selected time frame. Post type: organic, promoted. Timezone: PDT
PAGE IMPRESSIONS TREND	Page impressions = The number of times any content from your page or about your page entered a person's screen. This includes posts, stories, ads, as well other content or information on your page. Paid impressions = The number of times any post or story content from your page or about your page entered a person's screen through paid distribution such as an ad. Organic impressions = The number of times your Facebook page and page content was on screen through organic distribution. Viral impressions = The number of times any content from your page or about your page entered a person's screen with social information attached. Social information displays when a person's friend interacted with your page, post or story. This includes when someone's friend likes or follows your page, engages with a post, shares a photo of your page and checks into your page. Timezone: PDT
POST ENGAGED USERS - *No longer available (deprecated by Meta on September 16, 2024)*	The number of people who liked, commented, shared, or performed any type of click anywhere in your posts. Post type: organic, promoted. Timezone: PDT
POST IMPRESSIONS VS. REACH	Your post impressions vs your post reach. Post type: organic, promoted. Timezone: PDT
PAGE REACH TREND	Page reach = The number of people who had any content from your page or about your page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your page and more. This metric is estimated. Paid reach = The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. Organic reach = This metric counts reach from the organic distribution of your Facebook page and page content. Viral reach = This metric counts reach from the organic or paid distribution of your Facebook page and page content when they were shown with social information attached. Social information is shown on Feed after someone interacts with your page, post or story. Reach is only counted once if it occurs from both organic and paid distribution. Because the social network API limits us to collecting daily values, we calculate reach over your selected time frame by adding up the daily reach values. This means results may differ from Facebook's. Post type: organic, promoted. Timezone: PDT
PAGE LIKES - Formerly called Page Fans	The total number of people who have liked your page. (Unique Users)	Up to 24 hours
NET LIKES - Formerly called Net Fans	The total number of people who have liked your page. (Unique Users)	Up to 24 hours
PAGE LIKE GROWTH - Formerly called Fan Growth	The number of followers as of the last day of the selected time period
PAGE LIKE TREND	Organic page likes = Page likes that came from people who saw content posted by your page or about your page in News Feed. Page likes that came from people saw your page in a list of suggested pages. Page likes that came from people who saw you page or post in search. Page likes that came from people who visited your page. Paid page likes = Page likes that came from people who saw your page or post in an ad. Page unlikes = Unlikes of your page. Timezone: PDT
TOP LOCATIONS	The number of people, aggregated per country, that like your page. Only the 45 countries with the most people that like your page are included. Only available on pages with 100 or more likes. Timezone: PDT
TOP CITIES	Aggregated Facebook location data, sorted by city, about the people who like your page. Only available on pages with 100 or more likes. Timezone: PDT
AGE BREAKDOWN - *No longer available (deprecated by Meta on September 16, 2024)*	This metric counts reach from the organic or paid distribution of your Facebook page and page content, grouped by age. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated. Only returned if there is data for 100 or more people. Timezone: PDT
GENDER BREAKDOWN - *No longer available (deprecated by Meta on September 16, 2024)*	This metric counts reach from the organic or paid distribution of your Facebook page and page content, grouped by gender. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated. Only returned if there is data for 100 or more people. Timezone: PDT
PAGE VIDEO VIEW BREAKDOWN - new!	Page video views = The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. Organic page video views = The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Paid page video views = The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.	Up to 24 hours
PAGE VIDEO PLAY TYPES - new!	Page video views autoplayed = The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. Page video views click to play = The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. Post type: organic, promoted. Timezone: PDT	Up to 24 hours
POST VIDEO VIEW BREAKDOWN - new!	Post video views broken down by totals, organic and paid/promoted. Post type: Organic, promoted. Timezone: PDT	Up to 6 hours
POST VIDEO VIEW WATCH TIME VS. TOTAL TIME - new!	Your post total watch time vs your post avg. watch time.Avg. watch time = The average time videos you published during the time frame were watched, including replays and views of less than three seconds.Total watch time = The time videos you published during the time frame were watched, including replays and views of less than three seconds. Post type: organic, promoted. Timezone: PDT	Up to 6 hours
POST REACTION BREAKDOWN - new!	The number of reactions to posts you published during the time frame. Post type: organic Timezone: PDT	Up to 6hours
TOTAL FOLLOWERS - new!	The number of X followers as of the last day of the selected time period. Timezone: UTC
NET FOLLOWERS - new!	The number of new audience members gained minus the audience members lost. Timezone: UTC
FOLLOWER GROWTH - new!	The number of followers as of the last day of the selected time period
REELS PERFORMANCE - new!	Breakdown of your Reel metrics within the reporting period. Post type: organic. Timezone: PDT

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