Facebook Overview
METRICS | DEFINITION | FREQUENCY OF UPDATES |
TOTAL POSTS | The total number of page posts within the specified date range. Timezone: PDT | Up to 6 hours |
PAGE ENGAGEMENT | The number of times people have engaged with your posts through reactions, comments, shares and more during the selected date range. Post type: organic, promoted. Timezone: PDT |
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POST ENGAGEMENT | The lifetime number of reactions, comments, shares, and clicks on the posts within the selected timeframe. Post type: organic, Promoted. Timezone: PDT |
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ENGAGEMENT RATE | The average engagement rate for the posts published to your pages. It is the number of times users engaged with your content as a percentage of reach. |
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PAGE IMPRESSIONS | The number of times any content from your page or about your page entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with your page and more. Post type: organic, promoted. Timezone: PDT |
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POST IMPRESSIONS | The number of times content you published during the time frame was displayed on a person's screen. Content includes statuses, photos, links, videos, and more. Post type: organic, promoted. Timezone: PDT |
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PAGE REACH | The number of people who had any content from your pages or about your pages enter their screen. This includes posts, check-ins, ads, social information from people who interact with your page, and more. Because the social network API limits us to collecting daily values, we calculate reach over your selected time frame by adding up the daily reach values. This means results may differ from Facebook's. Post type: organic, promoted. Timezone: PDT |
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POST REACH | The number of people who had your page's post enter their screen. Posts include statuses, photos, links, videos, and more. (Unique Users). Post type: organic, promoted. Timezone: PDT |
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POST LINK CLICKS | The lifetime number of clicks on the post to open a link. Post type: organic, promoted. Timezone: PDT |
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POST VIDEO VIEWS | The number of times people watched videos you published during the time frame for at least three seconds (or to the end, if shorter). Post type: organic, promoted. Timezone: PDT |
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TOP FACEBOOK POSTS | The top posts sorted by engagement rate by default. Change the sort by clicking edit. |
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TOTAL POSTS TREND | The total number of page posts within the specified date range. Post type: organic, promoted. Timezone: PDT |
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POSTS TYPE BREAKDOWN | The total number of page posts by type within the specified date range |
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POST ENGAGEMENT BREAKDOWN | The number or reactions, comments, shares, and clicks on your posts within the selected time frame. Post type: organic, promoted. Timezone: PDT |
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PAGE IMPRESSIONS TREND | Page impressions = The number of times any content from your page or about your page entered a person's screen. This includes posts, stories, ads, as well other content or information on your page. Paid impressions = The number of times any post or story content from your page or about your page entered a person's screen through paid distribution such as an ad. Organic impressions = The number of times your Facebook page and page content was on screen through organic distribution. Viral impressions = The number of times any content from your page or about your page entered a person's screen with social information attached. Social information displays when a person's friend interacted with your page, post or story. This includes when someone's friend likes or follows your page, engages with a post, shares a photo of your page and checks into your page. Timezone: PDT |
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POST ENGAGED USERS | The number of people who liked, commented, shared, or performed any type of click anywhere in your posts. Post type: organic, promoted. Timezone: PDT |
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POST IMPRESSIONS VS. REACH | Your post impressions vs your post reach. Post type: organic, promoted. Timezone: PDT |
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PAGE REACH TREND | Page reach = The number of people who had any content from your page or about your page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your page and more. This metric is estimated. Paid reach = The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. Organic reach = This metric counts reach from the organic distribution of your Facebook page and page content. Viral reach = This metric counts reach from the organic or paid distribution of your Facebook page and page content when they were shown with social information attached. Social information is shown on Feed after someone interacts with your page, post or story. Reach is only counted once if it occurs from both organic and paid distribution. Because the social network API limits us to collecting daily values, we calculate reach over your selected time frame by adding up the daily reach values. This means results may differ from Facebook's. Post type: organic, promoted. Timezone: PDT |
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TOTAL FANS | The total number of people who have liked your page. (Unique Users) | Up to 24 hours |
NET FANS | The total number of people who have liked your page. (Unique Users) | Up to 24 hours |
FAN GROWTH | The number of followers as of the last day of the selected time period |
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PAGE LIKE TREND | Organic page likes = Page likes that came from people who saw content posted by your page or about your page in News Feed. Page likes that came from people saw your page in a list of suggested pages. Page likes that came from people who saw you page or post in search. Page likes that came from people who visited your page. Paid page likes = Page likes that came from people who saw your page or post in an ad. Page unlikes = Unlikes of your page. Timezone: PDT |
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TOP LOCATIONS | The number of people, aggregated per country, that like your page. Only the 45 countries with the most people that like your page are included. Only available on pages with 100 or more likes. Timezone: PDT |
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TOP CITIES | Aggregated Facebook location data, sorted by city, about the people who like your page. Only available on pages with 100 or more likes. Timezone: PDT |
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AGE BREAKDOWN | This metric counts reach from the organic or paid distribution of your Facebook page and page content, grouped by age. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated. Only returned if there is data for 100 or more people. Timezone: PDT |
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GENDER BREAKDOWN | This metric counts reach from the organic or paid distribution of your Facebook page and page content, grouped by gender. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated. Only returned if there is data for 100 or more people. Timezone: PDT |
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PAGE VIDEO VIEW BREAKDOWN - new! | Page video views = The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. Organic page video views = The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Paid page video views = The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. | Up to 24 hours |
PAGE VIDEO PLAY TYPES - new! | Page video views autoplayed = The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. Page video views click to play = The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. Post type: organic, promoted. Timezone: PDT | Up to 24 hours |
POST VIDEO VIEW BREAKDOWN - new! | Post video views broken down by totals, organic and paid/promoted. Post type: Organic, promoted. Timezone: PDT | Up to 6 hours |
POST VIDEO VIEW WATCH TIME VS. TOTAL TIME - new! | Your post total watch time vs your post avg. watch time.Avg. watch time = The average time videos you published during the time frame were watched, including replays and views of less than three seconds.Total watch time = The time videos you published during the time frame were watched, including replays and views of less than three seconds. Post type: organic, promoted. Timezone: PDT | Up to 6 hours |
POST REACTION BREAKDOWN - new! | The number of reactions to posts you published during the time frame. Post type: organic Timezone: PDT | Up to 6hours |
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