Paid Performance
METRIC | DEFINITION |
PAID IMPRESSIONS | Impressions are the number of times ads from the selected campaigns were displayed to a user during the reporting period. |
PAID TOTAL ACTIONS | The total number of actions that people took after seeing your ads. Actions may include engagement, clicks or conversions. |
PAID TOTAL SPEND | Spend is the estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated. |
PAID WEB CONVERSIONS | Web conversions are the total number of events or conversions driven by selected campaigns, as calculated by the advertising network's tracking pixel or equivalent solution. The metric is calculated as the roll-up of all the standard and custom conversion events. |
PAID CLICKS | Clicks are the total number of times users clicked on your ads driven by selected campaigns. |
PAID VIDEO VIEWS | The number of times your videos played for at least three seconds, or for 97% of its length if they're shorter than three seconds. |
PAID KPI VS SPEND | Daily KPI breakdown vs your spend. |
PAID CONTENT TYPE BREAKDOWN FOR ENGAGEMENTS | Total engagements broken out by type. |
HERE ARE YOUR TOP ADS | The top posts sorted by engagement rate by default. Change the sort by clicking edit. |
PAID PERFORMANCE (CAMPAIGNS) | Analysis of your top performing campaigns and ad accounts. |
Learn more about other Analytics:
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