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Measure: LinkedIn Analytics

Definitions overview of all metrics used in the LinkedIn dashboard.

Cheyenne V. avatar
Written by Cheyenne V.
Updated yesterday

LinkedIn Overview

METRICS

DEFINITION

FREQUENCY OF UPDATES

TOTAL POSTS

The total number of posts published to your accounts. Timezone: UTC

TOTAL PAGES VIEWS

Total number of views of your page.

POST ENGAGEMENTS

The total number of reactions, comments, shares and post clicks. Post type: organic. Timezone: UTC

ENGAGEMENT RATE

The average engagement rate for the posts published to your accounts. It is the number of times users engaged with your content as a percentage of impressions. Post type: organic, promoted Timezone: UTC

POST IMPRESSIONS

The number of times your posts were displayed to users. This does not include impressions when your posts are shared by other users. Post type: organic. Timezone: UTC

PAGE IMPRESSIONS - new!

The number of times your Pages' posts were displayed on LinkedIn members' screens. Post type: Organic. Timezone: UTC

Up to 48 hours

PAGE REACH - new!

The number of LinkedIn users who have seen your Pages' posts. Post type: Organic. Timezone: UTC

Up to 48 hours

POST VIDEO VIEWS - new!

The number of times people watched videos you published during the time frame for at least three seconds. Does not include replays. Post type: Organic. Timezone: UTC

Up to 12 hours

PAGE CLICKS - new!

The number of times people clicked on your Pages' posts. Post type: Organic. Timezone: UTC

Up to 48 hours

POST LINK CLICKS

The lifetime number of clicks on the post. All clicks are counted except for clicks to comment, share, or react to the post. If a member clicks on the same content multiple times, it is counted as a single click. Post type: organic. Timezone: UTC

TOP LINKEDIN POSTS

The top posts sorted by engagement rate by default. Change the sort by clicking edit.

TOTAL POSTS TREND

The total number of posts published to your accounts. Timezone: UTC

CONTENT TYPE BREAKDOWN

The total number of posts published to your accounts. Post type: organic. Timezone: UTC

POST ENGAGEMENT BREAKDOWN

A breakdown of engagements on your posts within the selected time frame. Post type: organic. Timezone: UTC

PAGE VIEWS BY DEVICE

A breakdown of LinkedIn page views over time, broken out by desktop and mobile views. Mobile metrics include LinkedIn native apps and mobile web browsers.

TOTAL FOLLOWERS

The number of followers as of the last day of the selected time period. Timezone: UTC

Up to 48 hours

NET FOLLOWERS

The number of new audience members gained minus the audience members lost. Timezone: PDT

FAN GROWTH

The total number of followers over time. Timezone: UTC

FOLLOWER COUNT

The total number of followers over time. Timezone: UTC


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