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Measure: TikTok Analytics

Definitions overview of all metrics used in the TikTok dashboard.

Cheyenne V. avatar
Written by Cheyenne V.
Updated yesterday

This article will cover:


TikTok Overview

METRICS

DEFINITION

FREQUENCY OF UPDATES

TOTAL FANS

Lifetime: The total number of followers your accounts have during the selected period.

Up to 24 hours

NEW FANS

The number of new people that have followed your accounts.

Up to 24 hours

TOTAL ENGAGEMENTS

The number of Reactions, Comments, and Shares on your channel’s videos for the selected period.

Up to 24 hours

TOTAL POSTS

The total number of posts to your accounts within the specified date range.

Up to 6 hours

TOTAL PROFILE VIEWS

The total number of times your profiles were viewed in the selected period.

Up to 6 hours

TOTAL VIDEO VIEWS

The total number of times your account's videos were viewed in the selected period.

Up to 24 hours

POST REACH

The total number of unique users who watched your videos.

Up to 24 hours

TOP PERFORMING POSTS

Analysis of top and bottom brand posts published within the specified date range.

Up to 6 hours

FOLLOWER COUNT LINE GRAPH

Daily: The total number of daily followers vs the net new followers per day

Up to 24 hours

CONTENT BREAKDOWN

The number of posts per day vs the engagements.

Up to 24 hours

PROFILE VIEWS

The total number of times your channel's profile has been viewed during the selected period.

Up to 6 hours

VIDEO VIEWS

The total number of times your account's videos were viewed in the selected period.

Up to 24 hours

POST REACH

The total number of unique users who watched your videos. The values are attributed to the time/date of the post.

Up to 24 hours

AVG.VIDEO WATCH RATE

Percentage of views that completed watching the full video. The average across videos posted in the selected period.

Up to 24 hours

TOTAL TIME WATCHED

The total amount of time people spent watching your videos (in seconds).

Up to 24 hours

AVG. TIME WATCHED

The average amount of time people spent watching your videos (in seconds).

Up to 48 hours. Time shown in PDT/PST.

AVG POST ENGAGEMENT RATE

The number of likes, comments, and shares of your videos, as a percentage of the number of unique users who watched them. This is calculated as ((comments + likes + shares) / (video views)).

Up to 6 hours

AUDIENCE COUNTRIES

The total number of followers averaged over the past 60 days. Data is available only for accounts with more than 100 followers.

Up to 24 hours

AUDIENCE GENDER

The breakdown of your followers by gender.

Up to 24 hours

AUDIENCE ONLINE

The number of followers who are active and scrolling by time of the day. Data is available only for accounts with more than 100 followers.

Up to 48 hours. Time shown in UTC.


Learn more about other Analytics:


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