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- <a href="https://help.meltwater.com/en/articles/9337373-measure-team-performance">Team Performance</a>

Definitions overview of all metrics used in the TikTok dashboard.

Measure: TikTok Analytics

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METRICS	DEFINITION	FREQUENCY OF UPDATES
TOTAL FANS	The number of followers as of the last day of the selected time period. Timezone: UTC	Up to 24 hours
NET FANS	The number of new audience members gained minus the audience members lost. Timezone: UTC
POST ENGAGEMENTS	The lifetime number of reactions, comments and shares on the posts. Post type: organic, promoted Timezone: UTC
TOTAL POSTS	The total number of posts published to your accounts. Post type: organic, promoted. Timezone: UTC	Up to 6 hours
TOTAL PROFILE VIEWS	The total number of times your profiles were viewed in the selected period. Timezone: UTC	Up to 6 hours
TOTAL VIDEO VIEWS	The number of times people watched your videos. Profile level metric that shows results for the entire page during the date range. Post Type: Organic. Timezone: UTC	Up to 24 hours
POST REACH	The total number of unique users who watched your videos. Post Type: Organic. Timezone: UTC	Up to 24 hours
TOP TIKTOK POSTS	The top posts sorted by engagement rate by default. Change the sort by clicking edit.	Up to 6 hours
FOLLOWER AND GROWTH BREAKDOWN	Total followers = The number of followers as of the last day of the selected time period. Net followers = The number of new audience members gained minus the audience members lost. Timezone: UTC
TOTAL POSTS TREND	The total number of posts published to your accounts. Post type: organic, promoted. Timezone: UTC
POST REACH	The total number of unique users who watched your videos. The values are attributed to the time/date of the post.	Up to 24 hours
AVG.VIDEO WATCH RATE	Percentage of views that completed watching the full video. The average across videos posted in the selected period. Timezone: UTC	Up to 24 hours
TOTAL TIME WATCHED	The total amount of time people spent watching your videos. Timezone: UTC	Up to 24 hours
AVG. TIME WATCHED	The average amount of time people spent watching your videos. Timezone: UTC	Up to 48 hours. Time shown in PDT/PST.
AVG POST ENGAGEMENT RATE	The number of likes, comments, and shares of your videos, as a percentage of the number of unique users who watched them. Timezone: UTC	Up to 6 hours
GENDER BREAKDOWN	Gender distribution of the TikTok account's all followers. This information is not available for accounts with less than 100 followers. Timezone: UTC

Measure: TikTok Analytics

TikTok Overview