TikTok Overview
METRICS | DEFINITION | FREQUENCY OF UPDATES |
TOTAL FANS | The number of followers as of the last day of the selected time period. Timezone: UTC | Up to 24 hours |
NET FANS | The number of new audience members gained minus the audience members lost. Timezone: UTC |
|
POST ENGAGEMENTS | The lifetime number of reactions, comments and shares on the posts. Post type: organic, promoted Timezone: UTC |
|
TOTAL POSTS | The total number of posts published to your accounts. Post type: organic, promoted. Timezone: UTC | Up to 6 hours |
TOTAL PROFILE VIEWS | The total number of times your profiles were viewed in the selected period. Timezone: UTC | Up to 6 hours |
TOTAL VIDEO VIEWS | The number of times people watched your videos. Profile level metric that shows results for the entire page during the date range. Timezone: UTC | Up to 24 hours |
POST REACH | The total number of unique users who watched your videos. Timezone: UTC | Up to 24 hours |
TOP TIKTOK POSTS | The top posts sorted by engagement rate by default. Change the sort by clicking edit. | Up to 6 hours |
FOLLOWER AND GROWTH BREAKDOWN | Total followers = The number of followers as of the last day of the selected time period. Net followers = The number of new audience members gained minus the audience members lost. Timezone: UTC |
|
TOTAL POSTS TREND | The total number of posts published to your accounts. Post type: organic, promoted. Timezone: UTC |
|
POST REACH | The total number of unique users who watched your videos. The values are attributed to the time/date of the post. | Up to 24 hours |
AVG.VIDEO WATCH RATE | Percentage of views that completed watching the full video. The average across videos posted in the selected period. Timezone: UTC | Up to 24 hours |
TOTAL TIME WATCHED | The total amount of time people spent watching your videos. Timezone: UTC | Up to 24 hours |
AVG. TIME WATCHED | The average amount of time people spent watching your videos. Timezone: UTC | Up to 48 hours. Time shown in PDT/PST. |
AVG POST ENGAGEMENT RATE | The number of likes, comments, and shares of your videos, as a percentage of the number of unique users who watched them. Timezone: UTC | Up to 6 hours |
GENDER BREAKDOWN | Gender distribution of the TikTok account's all followers. This information is not available for accounts with less than 100 followers. Timezone: UTC |
|
Learn more about other Analytics:
💡 Tip
Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.
Find answers and get help from Meltwater Support and Community Experts.