Instagram Overview

METRICS

DEFINITION

FREQUENCY OF UPDATES

TOTAL POSTS

The total number of brand posts within the specified date range, including feed posts, stories, and reels.

Up to 6 hours

PROFILE ACTIONS

The number of times users clicked on your profile as well as the links within your profile to contact you (email, phone, text), get directions to your location, or visit your website. Timezone: PDT

Up to 24 hours

POST ENGAGEMENTS

Post engagements is the sum of likes, comments, shares, and saves. Post type: organic. Timezone: PDT

ENGAGEMENT RATE

The average engagement rate for the posts published to your accounts. It is the number of times users engaged with your content as a percentage of impressions. Post type: organic. Timezone: PDT

POST IMPRESSIONS

The number of times users viewed your posts within the selected time period. Reel plays are included in this metric as Instagram does not include an impressions metric for Reels. Post type: organic. Timezone: PDT

PAGE IMPRESSIONS - new!

The number of times any content from your page or about your page entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with your page and more. Post type: organic, promoted. Timezone: PDT

Up to 24 hours

POST REACH

The number of people who saw content you published during the time frame at least once. Content includes photos, videos, carousels, reels, and stories. Post type: organic. Timezone: PDT

PAGE REACH - new!

The number of people who saw content you published during the time frame at least once. Content includes photos, videos, carousels, reels, and stories. Post type: organic. Timezone: PDT

Up to 24 hours

POST VIDEO VIEWS

The number of times people watched video posts you published during the time frame for three seconds or longer. Reel plays are also included here. Post type: organic. Timezone: PDT

WEBSITE CLICKS

The number of taps on the website link in your profile, without paid promotion.

TOP INSTAGRAM POSTS

The top posts sorted by engagement rate by default. Change the sort by clicking edit.

TOTAL POSTS TREND

The number of posts published to your accounts. Posts include photos, videos, carousels, reels, and stories. Post type: organic. Timezone: PDT

POST TYPE BREAKDOWN

The number of posts published to your accounts. Posts include photos, videos, carousels, reels, and stories. Post type: organic. Timezone: PDT

POSTS ENGAGEMENT BREAKDOWN

The total number of likes, comments, shares, saves, and story replies. Post type: organic. Timezone: PDT

POST IMPRESSIONS VS. REACH

Breakdown of how people are viewing and interacting with the stories that you published during the selected date range.

STORY PERFORMANCE - now includes Story reach

Breakdown of how people are viewing and interacting with the stories that you published during the selected date range. Post type: organic. Timezone: PDT

Up to 24 hours

TOTAL FANS

The number of Instagram followers as of the last day of the selected time period. Timezone: PDT

NET FANS

The number of new audience members gained minus the audience members lost. Timezone: PDT

FAN GROWTH

Total fans = The number of Instagram followers as of the last day of the selected time period. Net fans = The number of new audience members gained minus the audience members lost. Timezone: PDT

TOP LOCATIONS

Followers by country. Only returned if there is data for 100 or more people. Only top 45 countries with highest values returned. Timezone: PDT

TOP CITIES

Followers by city. Only returned if there is data for 100 or more people. Only top 45 cities with highest values returned. Timezone: PDT

AGE BREAKDOWN

Followers by age. Only returned if there is data for 100 or more people. Only top 45 countries with highest values returned. Timezone: PDT

GENDER BREAKDOWN

Followers by gender. Only returned if there is data for 100 or more people. Only top 45 countries with highest values returned. Timezone: PDT

REEL WATCH TIMES - new!

Total time watched = The time reels you published during the time frame were watched, including replays and views of less than three seconds. Average time watched = The average time reels you published during the time frame were watched, including replays and views of less than three seconds. Post type: organic. Timezone: PDT

Up to 6 hours

REEL PERFORMANCE - new!

Breakdown of your Reel metrics within the reporting period. Post type: organic. Timezone: PDT

Up to 6 hours