Welcome to your go-to guide on published content to your social media profiles with Meltwater Engage, including immediate and scheduled social posts. This article includes details on the following areas:

New posts

Post Features

Planning and scheduling

Looking to learn the requirements when posting to different social channels? Check out our "Channel-specific options for Meltwater Engage" for a comparison on each social media channel.

Overview of Publish


How to Create a New Post

Before getting started, ensure your user profile has been assigned to the social profiles you're managing via the Owned Connections page. If you need to be assigned, check out our how-to guide here.

  • On the lefthand side navigation bar, select the dropdown menu from Engage and select the Publish tab

  • Click the Create content button or select a date on the calendar to schedule the post for a specific date and time in the future

  • Select the social profiles you'd like this post to be published to. Select Next at the bottom right corner.

  • Select 'Compose your post'

  • Within the pop-up box, add the text, images, videos, links and emojis for this post. You can also utilise the Image Editor to update your content, learn more about this feature further in this article. Select Submit.

  • Scroll down to review the preview. If you'd like to make further edits to the post details, select Edit. If not, select Next at the bottom right corner.

  • Select a scheduling option of 'Post Now', 'choose date and time' or 'Save as Draft'. When saving as a draft, you have the option to assign a date and time (new as of October 26th, 2021).

  • Additional options at this stage include assigning a reviewer to approve the post and adding tags. Learn more about assigning your posts for approval.

  • Select the final button in the bottom right corner to finish. Depending on your scheduling option this button is labelled 'Post Now', 'Schedule' or 'Save as Draft'.


Create a Facebook post

  • On the Engage Publish page, select Create content

  • Select the Facebook profile to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms

  • Select Compose your post, the following pop up window will appear to format your post

Facebook post options:

  1. Write and edit the text within the post. The body of text can also include embedded links.

  2. Image attachment. Facebook posts can include up to 10 attached images. All images can also have ALT text applied with up to 500 characters, this option is displayed under each image. Learn more under attachments.

  3. Animated GIFs

  4. Video attachments are supported up to the file size of 1.75GB of 20 minutes

  5. Links. Attached links will appear in a 'card' below the post. At this time, the 'card' can not be edited. The post preview displays the links as it will be posted on the native channel

  6. Emojis

  7. Character limit. Facebook posts can include text up to 8,000 characters

  • Once you've formatted all the details of your post, select next in the bottom right corner

  • Select a schedule option for the distribution of your post. The options are 'Post now', 'Choose date and time' or 'Save as draft'

  • You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.

  • You can apply tags to your post. Applying tags to social media content is great for campaign management, organising your content and reporting. Learn more about managing your posts with tags in this article here.

Frequently Asked Facebook Questions

You can not currently schedule or post Facebook Stories via Meltwater Engage.


Create an Instagram post

  • On the Engage Publish page, select Create content

  • Select the Instagram profile to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms

  • Select Compose your post, the following pop up window will appear to format your post

Instagram post options:

  1. Write and edit the text within the post. When including @mentions to other Instagram profiles note that you will need to enter the handle as there isn't a drop-down list of profiles. There is a limit of 30 hashtags in body of the post - consider adding these to the first comment (6).

    1. Instagram carousel posts do NOT require text. Once a user adds more than a single image, he or she will see that the submit button is available even when no text is entered.

  2. Image attachment. Instagram posts can support up to 10 images (via carousel posts), with an image minimum size of 600px width

  3. Video attachments are supported up to the file size of 100MB and play length of 60 seconds

  4. Emojis

  5. Character length of post text can be up to 2,200

  6. Instagram first comment. From the publisher, while composing an Instagram post you can prepare the first comment. Comments are limited to 300 characters.

  7. Unique link for publishing to your Link in Bio page

  8. Post type: Feed Post vs Reel

  9. Link to the Publish: What Options are Channel-specific For Meltwater Engage? help center article

  • Once you've formatted all the details of your post, select next in the bottom right corner

  • Select a schedule option for the distribution of your post. The options are 'Post now', 'Choose date and time' or 'Save as draft'

  • You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.

  • You can apply tags to your post. Applying tags to social media content is great for campaign management, organizing your content, and reporting. Learn more about managing your posts with tags in this article here.

Instagram Carousel posts

When uploading your first image, you'll notice a plus button appears. You can upload up to 10 images in a carousel post. You can only upload a single video. We do not currently support multi-media carousel posts, i.e., a post with one video and one or multiple images.

Link in Bio

As long as at least one IG account selected in step one of the publishing workflow has a hosted site available, a Unique Link option will appear on the Instagram-specific Publish composer (Unique LInk will not appear on the multi-channel composer).

All Instagram publishing rules (image size, character count, etc, still apply). The Unique link field is not a required field and can be left blank if not needed. If a link is not included, the post will not appear on the hosted site.

To learn more about Link In Bio, view this article.

Reels

In step 2 of the typical compose workflow, for Instagram, there is a Post type selector. This option allows you to select Feed Post or Reel.

When a user selects Reels, to ‘Reels’ the option to select an image attachment will be removed, and a notification will appear that Reels must have a video. Reels support videos up to 15 minutes in length.

Unique links and first comments can be added to Instagram Reels in the same way as other Instagram posts.

In step three, the same scheduling, assigning, and tagging options are available.

Create an Instagram story or carousel with the mobile app

  • On the Engage Publish page, select Create Content > Instagram story or carousel

  • Select the Instagram profile to publish to and next in the bottom right corner. Note: Posting an Instagram story or carousel requires use of the Engage mobile app.

  • Select your Post type: Story, or Carousel

  • Compose your post, the following pop up window will appear to format your post

Instagram story and carousel options

  1. Media attachment. Instagram stories and carousels can support up to 10 images with a minimum 600px width. Video attachments are supported up to the file size of 100MB and play length of 60 seconds

  2. Write and edit the text. This text will automatically be copied to your clipboard when publishing from the Engage mobile app to Instagram.

  3. Character length of text can be up to 2,200

  • Once you've formatted all the details of your post, select next in the bottom right corner

  • Select a schedule option for the publishing notification to your mobile app. The options are 'Send notification now', 'Select date and time' or 'Save as draft'

  • You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.

  • Tags cannot be applied to stories or carousels.


Create a Tweet

  • On the Engage Publish page, select Create content

  • Select the Twitter profile to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms, however, Twitter only allows posts from one Twitter account at a time.

  • Select Compose your post, the following pop up window will appear to format your post

Twitter post options

  1. Write and edit the text within the post. The body of text can also include embedded links. When entering a direct mention, begin writing the Twitter handle and then select the account from the dropdown list

  2. Image attachments. Tweets can include up to 4 image attachments

  3. Animated GIFs

  4. Video attachments are supported up to the file size of 1.75GB of 20 minutes

  5. Links. If Twitter Cards have been enabled for the domain, attached links will appear in a 'card' below the tweet with an image and description. At this time, the 'card' can not be edited. If Twitter Cards have not been enabled, you will receive an error message and the link will need to be embedded. link preview allows you to edit or replace the link, it does not allow for editing the image or text in the 'card'. [Twitter card validator Card Validator | Twitter Developers]

  6. Emojis

  7. Character limit. Twitter posts can include text up to 280 characters

  • You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.

  • You can apply tags to your post. Applying tags to social media content is great for campaign management, organising your content and reporting. Learn more about managing your posts with tags in this article here.

Twitter Frequently Asked Questions

Links in Tweets

Whenever a link is added, whether it is attached or embedded, the link counts for 24 characters, no matter its length. The edit icon on the link preview allows you to edit or replace the link, but it does not allow for editing the image or text in the 'card'.


Create a LinkedIn post

  • On the Engage Publish page, select Create content

  • Select the LinkedIn profile to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms

  • Select Compose your post, the following pop up window will appear to format your post

LinkedIn post options

  1. Write and edit the text within the post. The body of text can also include embedded links and these will be automatically shortened and hyperlinked, but will not show the 'card' below the post.
    When including a direct mention, begin entering the Company Page's social handle and then select the page from the dropdown list. This functionality does not work from the cross-channel editor, only the LinkedIn editor.

  2. Image attachment. LinkedIn posts can include up to 9 images

  3. Animated GIFs. You can post up to 1 GIF with a maximum file size of 5MB.

  4. Video attachments are supported up to the file size of 2GB and a maximum playtime of 10 minutes

  5. Links. Attached links will appear in a 'card' below the post. At this time, the 'card' can not be edited. The post preview displays the links as they will be posted on the native channel, you can also utilize the following LinkedIn post preview inspector https://www.linkedin.com/post-inspector/

  6. Emojis

  7. Character limit. LinkedIn posts can include text up to 1,300 characters

  • You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.

  • You can apply tags to your post. Applying tags to social media content is great for campaign management, organizing your content, and reporting. Learn more about managing your posts with tags in this article here.

Linkedin Frequently Asked Questions

Attachments

Linkedin Posts can currently only support one attachment type at a time. For example, only an image or an attached link 'card'.


Create a YouTube post

  • On the Engage Publish page, select Create content

  • Select the YouTube channel to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms, however, YouTube only allows posts from one YouTube channel at a time.

  • Select Compose your post, the following pop-up window will appear to format your post

YouTube post options

  1. Video attachment; 2 GB limit

  2. Video title; 100 character limit

  3. Video description; 5000 character limit

  4. Privacy: Public or Private

  5. Advanced Settings

    1. Allow embedding: allow users to embed your video on their sites

    2. YouTube tags: tag the video with tags on YouTube

    3. Playlists: add this video to one of your channel playlists

    4. Category: choose from the available YouTube default video categories

    5. License rights & ownership: Standard YouTube License

  6. Video attachment: 2 GB limit

  • You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.

  • You can apply tags to your post. Applying tags to social media content is great for campaign management, organizing your content, and reporting. Learn more about managing your posts with tags in this article here.

YouTube Frequently Asked Questions

Custom Thumbnail

Engage does not currently support custom thumbnail selection.


Attachments

Media Uploader

When selecting an image, gif, or video, the uploader allows you to access personal and company media already stored in existing systems.

Options include:

Each connection is single-use, per user*. Users will need to reconnect their accounts each time they wish to upload media. This is a security feature.

Other notable features:

  • Virus detection on all uploads

  • A progress bar shows the status of individual file uploads

  • Drag and drop & Copy and Paste files directly from your computer.

Alt Text can now be added to images being posted to Facebook, Twitter, and LinkedIn. Alt Text is not currently supported in the Instagram API.

Alt Text allows you to add a description of an image for accessibility for those who may be visually impaired and using a screen reader tool. Alt text will also appear in place of an image if it fails to load.

To add Alt Text:

  • Firstly add your images to the composing post

  • Select 'Alt Text' button

  • Enter the image description text

  • Select save

From the individual channel editor, a new "edit alt text" button appears below the images. Selecting it will launch a modal with all of the images and box for alt text. Each channel has it's own character count limitations:

Facebook: 500 characters

Twitter: 420 characters

LinkedIn: 120 characters

LinkedIn

Linkedin Posts can currently only support one attachment type at a time. For example, only an image or an attached link 'card'.


Using Image Editor

If you'd like to improve your selected image or if it doesn't meet the social media channel's size requirements, the image editor can help you customize your content with the following options:

  • Edit image size(common crops, social channel crops, and custom)

  • Filters

  • Adjust (brightness, contrast, saturation, clarity, etc.)

  • Focus (add blur)

  • Add text

  • Text design

  • Stickers (emoticons and shapes)

  • Brush

  • Frames

  • Overlays


Mentioning another page or profile

When adding a direct mention of another social profile within your posts, begin entering an @ symbol and the social handle before selecting the profile from the dropdown list.

The profile dropdown list is available for Linkedin, Twitter, and Facebook and needs to be used for these social channels. Entering the social handles without selecting the Company Page or Profile from the dropdown list will not link the intended direct mention. Facebook and LinkedIn only allow the mentioning of company pages, not personal profiles.

Direct mentions for Instagram posts can be added by entering the exact handle's details into the text of your post. Please note this needs to include the @ symbol before the handle.


Organizing your Drafts

Posts that have been saved as a Draft can be viewed, scheduled, or deleted in either the Calendar or Feed View. As of October 26, 2021, you can now schedule drafts by selecting a hopeful date and time for publishing. Scheduled drafts can be found in the calendar and feed view. Unscheduled drafts can only be found in the feed view.

To post now or schedule a post for publishing in the future, select Edit and complete the Create Content steps.

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Reviewing your Scheduled, Drafts and Published Posts

All of your posts are available within the Publish tab to be viewed either in the Calendar or Feed View.

Calendar

Feed View

When viewing posts destined for multiple channels, one channel will be listed above the post, with the other channels nested below. To preview the content for those other channels, click "# other channel previews". Those other channels will then load below.

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Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

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