Welcome to your go-to guide on published content to your social media profiles with Meltwater Engage, including immediate and scheduled social posts. This article includes details on the following areas:
New posts
Post Features
Planning and scheduling
Looking to learn the requirements when posting to different social channels? Check out our "Channel-specific options for Meltwater Engage" for a comparison on each social media channel.
How to Create a New Post
Before getting started, ensure your user profile has been assigned to the social profiles you are managing via the Owned Connections page. If you need to be assigned, check out our how-to guide here.
On the right side navigation bar, select the dropdown menu from Engage and select Publish.
2. Click the Create button and select Post or IG story.
3. Select the social profiles you'd like this post to be published to.
4. Compose your post.
5. Select images, videos, links and emojis for this post. You can also utilize the Image Editor to update your content, learn more about this feature further in this article.
6. A preview will appear in the right hand "Post Preview" panel.
7. If you'd like to make further edits to the post details, select Edit.
8. Select a scheduling option of 'Post Now', 'schedule date and time' or 'Save as Draft'. When saving as a draft, you have the option to assign a date and time.
9. Additional options at this stage include assigning a reviewer to approve the post and adding tags. Learn more about assigning your posts for approval.
10. Select the final button in the bottom right corner to finish. Depending on your scheduling option this button is labelled 'Post Now', 'Schedule' or 'Save as Draft'.
Check out the gif below outlining all steps:
Create a Facebook post
On the Engage Publish page, select Create --> Post
Select the Facebook profile to publish to. Note: You can also select multiple profiles to publish the same content across other social platforms
Compose your post:
Facebook post options:
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Once you've formatted all the details of your post, select a schedule option for the distribution of your post. The options are 'Post now', 'Schedule date and time' or 'Save as draft'
You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.
You can apply tags to your post. Applying tags to social media content is great for campaign management, organizing your content and reporting. Learn more about managing your posts with tags in this article here.
Note: You can not currently schedule or post Facebook Stories via Meltwater Engage.
Create an Instagram post
On the Engage Publish page, select Create --> Post
Select the Instagram profile to publish to. Note: You can also select multiple profiles to publish the same content across other social platforms.
Compose your post:
Instagram post options:
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If you would like to add "First Comment" or Unique links:
Select "Edit" under Post Preview
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Once you've formatted all the details of your post, select a schedule option for the distribution of your post. The options are 'Post now', 'Schedule date and time' or 'Save as draft'
You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.
You can apply tags to your post. Applying tags to social media content is great for campaign management, organizing your content, and reporting. Learn more about managing your posts with tags in this article here.
Link in Bio
As long as at least one IG account selected in step one of the publishing workflow has a hosted site available, a Unique Link option will appear on the Instagram-specific Publish composer under Edit post.
All Instagram publishing rules (image size, character count, etc, still apply). The Unique link field is not a required field and can be left blank if not needed. If a link is not included, the post will not appear on the hosted site.
To learn more about Link In Bio, view this article.
Reels
In typical compose workflow, for Instagram, there is a Post type selector found within Edit under Post Preview. This option allows you to select Feed Post or Reel.
When a user selects Reels, to ‘Reels’ the option to select an image attachment will be removed, and a notification will appear that Reels must have a video. Reels support videos up to 15 minutes in length.
Unique links and first comments can be added to Instagram Reels in the same way as other Instagram posts.
The same scheduling, assigning, and tagging options are available.
Create an Instagram story with the mobile app
On the Engage Publish page, select Create Content > Instagram story or carousel
Select the Instagram profile to publish to and next in the bottom right corner. Note: Posting an Instagram story or carousel requires use of the Engage mobile app.
Select your Post type: Story, or Carousel
Compose your post, the following pop up window will appear to format your post
Instagram story and carousel options
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Once you've formatted all the details of your post, select next in the bottom right corner
Select a schedule option for the publishing notification to your mobile app. The options are 'Send notification now', 'Select date and time' or 'Save as draft'
You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.
Tags cannot be applied to stories or carousels.
Frame Selection for Instagram Video Thumbnail
When creating an Instagram post, after uploading a video (for either a feed post or Reel), you are able to hover over the video thumbnail and select Edit.
A pop-up will appear, which includes five separate frames from the video. These images are automatically chosen from subsequent points in the uploaded video. Other stills from the video cannot be chosen. Custom thumbnails cannot be uploaded.
Click on a thumbnail to select it, and press Update. You also have the option to add a new video title here. After the pop-up closes, the newly selected thumbnail will be present in the editor. Upon publishing, the thumbnail and video name will appear on native Instagram.
Note: Instagram does not allow for custom thumbnail uploads. Thumbnails must be selected from a frame within the uploaded video.
Create a Tweet
On the Engage Publish page, select Create --> Post
Select the Twitter profile from the social accounts dropdown. Note: You can also select multiple profiles to publish the same content across other social platforms, however, Twitter only allows posts from one Twitter account at a time.
Compose your post:
Twitter post options
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You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.
You can apply tags to your post. Applying tags to social media content is great for campaign management, organising your content and reporting. Learn more about managing your posts with tags in this article here.
NOTE: Links in Tweets - Whenever a link is added, whether it is attached or embedded, the link counts for 24 characters, no matter its length. The edit icon on the link preview allows you to edit or replace the link, but it does not allow for editing the image or text in the 'card'.
Create a TikTok post
On the Engage Publish page, select Create content --> Post
Select the TikTok profile to publish to. Note: TikTok only allows you to post from one TikTok account at a time.
Use General Compose OR select "Edit" Under Post Preview
The following pop up window will appear to format your post.
TikTok post options
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Once you've formatted all the details of your post, select a schedule option for the publishing notification to your mobile app. The options are 'Now', 'Schedule date and time' or 'Save as draft'
You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.
You can apply tags to your post. Applying tags to social media content is great for campaign management, organizing your content, and reporting. Learn more about managing your posts with tags in this article here.
NOTE: Due to TikTok limitations, you are unable to select a cover thumbnail or access TikTok sounds when using Publish within Meltwater Engage.
Create a LinkedIn post
On the Engage Publish page, select Create content
Select the LinkedIn profile to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms
Select Compose your post, the following pop up window will appear to format your post
LinkedIn post options
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You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.
You can apply tags to your post. Applying tags to social media content is great for campaign management, organizing your content, and reporting. Learn more about managing your posts with tags in this article here.
Note: Attachments -
Linkedin Posts can currently only support one attachment type at a time. For example, only an image or an attached link 'card'.
Create a YouTube post
On the Engage Publish page, select Create content
Select the YouTube channel to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms, however, YouTube only allows posts from one YouTube channel at a time.
Select Compose your post, the following pop-up window will appear to format your post
YouTube post options
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You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.
You can apply tags to your post. Applying tags to social media content is great for campaign management, organizing your content, and reporting. Learn more about managing your posts with tags in this article here.
Note: Custom Thumbnail
Engage does not currently support custom thumbnail selection.
Attachments
Media Uploader
When selecting an image, gif, or video, the uploader allows you to access personal and company media already stored in existing systems.
Options include:
Direct from local computer files
Asset Library (view the dedicated Asset Library help article)
Instagram
Facebook
Google Drive
Box
OneDrive
Unsplash (free-use image search)
Each connection is single-use, per user*. Users will need to reconnect their accounts each time they wish to upload media. This is a security feature.
Other notable features:
Virus detection on all uploads
A progress bar shows the status of individual file uploads
Drag and drop & Copy and Paste files directly from your computer.
Alt Text can now be added to images being posted to Facebook, Twitter, and LinkedIn. Alt Text is not currently supported in the Instagram API.
Alt Text allows you to add a description of an image for accessibility for those who may be visually impaired and using a screen reader tool. Alt text will also appear in place of an image if it fails to load.
To add Alt Text:
Firstly add your images to the composing post
Select 'Alt Text' button
Enter the image description text
Select save
From the individual channel editor, a new "edit alt text" button appears below the images. Selecting it will launch a modal with all of the images and box for alt text. Each channel has it's own character count limitations:
Facebook: 500 characters | Twitter: 420 characters | LinkedIn: 120 characters |
Linkedin Posts can currently only support one attachment type at a time. For example, only an image or an attached link 'card'.
Using Image Editor
If you'd like to improve your selected image or if it doesn't meet the social media channel's size requirements, the image editor can help you customize your content with the following options:
Edit image size(common crops, social channel crops, and custom)
Filters
Adjust (brightness, contrast, saturation, clarity, etc.)
Focus (add blur)
Add text
Text design
Stickers (emoticons and shapes)
Brush
Frames
Overlays
Mentioning another page or profile
When adding a direct mention of another social profile within your posts, begin entering an @ symbol and the social handle before selecting the profile from the dropdown list.
The profile dropdown list is available for Linkedin, Twitter, and Facebook and needs to be used for these social channels. Entering the social handles without selecting the Company Page or Profile from the dropdown list will not link the intended direct mention. Facebook and LinkedIn only allow the mentioning of company pages, not personal profiles.
Direct mentions for Instagram posts can be added by entering the exact handle's details into the text of your post. Please note this needs to include the @ symbol before the handle.
Organizing your Drafts
Posts that have been saved as a Draft can be viewed, scheduled, or deleted in either the Calendar or Feed View. As of October 26, 2021, you can now schedule drafts by selecting a hopeful date and time for publishing. Scheduled drafts can be found in the calendar and feed view. Unscheduled drafts can only be found in the feed view.
To post now or schedule a post for publishing in the future, select Edit and complete the Create Content steps.
Reviewing your Scheduled, Drafts and Published Posts
Your posts are available within the Publish tab to be viewed in the calendar. Learn more about the calendar view HERE.
Calendar
💡 Tip
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