User Guide: Meltwater Engage AI Writing Assistant

This article will outline how to use the AI Writing assistant in Engage Publish.

Robert B. avatar
Written by Robert B.
Updated over a week ago

This user guide is intended to assist you with using the Engage AI Writing Assistant in Meltwater Engage (Publishing + Conversations). For an article outlining all of publish, see here. Conversations, see here.

What is the Meltwater Engage AI Writing Assistant?

Meltwater Engage features an AI writing assistant powered by GPT-3, allowing you to take advantage of the latest advancements in generative AI to work faster, beat writer’s block, and formulate more engaging content!

What is AI?

Artificial Intelligence, or AI, is the simulation of human intelligence in machines, especially computer systems. In simple terms, it is the ability of a computer or machine to understand and make decisions based on the information it receives. This can include tasks such as recognizing speech, understanding natural language, and making predictions.

What is GPT-3?

GPT-3 is "an artificial intelligence trained to assist with a variety of tasks." More specifically, though, it is a language model AI designed to produce human-like text and converse with people.

Practically, this means that to use GPT-3, you present the model with a query or request by entering it into a text box. The AI then processes this request and responds based on the information that it has available.

How does it work?

First, start with the Publishing composer or Conversations in Meltwater Engage.

Publishing Composer View

You must enter your copy into the compose box in order to use the AI assistant. Once you have written something, click "Use AI assistant".

Conversations View

AI Assistant in Conversations allows you to take full advantage of the latest advancements in generative AI to work faster, beat writer’s block, and formulate more engaging responses to your fans. Once you have written something, click "AI assistant".

A new screen will appear with your AI assistant and available prompts. See below for details on all options.

To the left are the five optimizations you have available to you. To the right, is the copy you already created, and the AI is asking you what to do next. From here, you either can choose from any of the five options to the left, or use one of the quick-pick options from below your prompt.

There are five optimization options to choose from: Change Tone, Translate, Improve Writing, Social Variations, and Marketing Models.

The three quick-pick options are: Create variations, Improve grammar, and Make more engaging.

After you have made a selection for what you want the AI assistant to do next, your prompt to the AI assistant will appear on the left, indicated by your initials, and the AI assistant will return three versions (except for Translate, and Marketing Models. These will only generate one version).

If you like any of the options and want to continue with the suggestion, click "Use this version" at the top of that option.

It will then indicate that is your Selected version, and you can click Use selected text to go back to the publisher to finish scheduling your post.

If you want to continue to iterate and change your post, first select one of the three AI-generated prompts available by clicking Use this version at the top.

Then, it will say Selected version, allowing you to make selections from the options to the left.

There is no limit to how many variations you can make.

AI Writing Assistant features

  1. Five optimization options

    1. Change Tone - Find the inspiration you need to make your post achieve just the right tone for your audience.

      1. Caring

      2. Casual

      3. Conversational

      4. Educational

      5. Empathetic

      6. Enthusiastic

      7. Excited

      8. Friendly

      9. Informational

      10. Inspirational

      11. Luxury

      12. Professional

      13. Technical

      14. Witty

    2. Translate - Reach new or untapped audiences by translating your post into 13 different languages.

      1. Arabic

      2. Chinese (Simplified)

      3. Chinese (Traditional)

      4. Danish

      5. Dutch

      6. Finnish

      7. French

      8. German

      9. Japanese

      10. Norwegian

      11. Portuguese

      12. Spanish

      13. Swedish

    3. Improve Writing

      1. Create variations - generate three different versions of your selected message

      2. Improve grammar - Avoid embarrassing spelling or grammar mistakes before pushing your post live.

      3. Make more engaging - Beat writer’s block and find ideas to make your writing more engaging with the click of a button.

    4. Social Variations

      1. Suggest Facebook Caption

      2. Suggest Instagram Caption

      3. Suggest LinkedIn Caption

      4. Suggest TikTok Caption

      5. Suggest Twitter Caption

      6. Suggest YouTube Caption

      7. Suggest emojis - Liven up your posts and make them more engaging with suggested emojis.

      8. Suggest hashtags - Extend the reach of your posts with suggested hashtags.

      9. Suggest summary

    5. Marketing Models

      1. Attract and persuade your audience with these three proven marketing models:

        1. AIDA: Trace the customer journey through Attention, Interest, Desire, and Action

        2. BAB: Hone in on what the customer wants and needs and drive conversions with Before-After-Bridge.

        3. PAS: Connect with your audience emotionally with the Problem, Agitate, and Solution model.

  2. AI - this is where the AI’s responses will appear

  3. Quick pick options for optimization

  4. Select this AI-suggested version - select the version you want to move forward with

    1. You must make your selection here in order to choose from the options on the left-hand side.

  5. This closes the AI window and inputs the selected variation you’ve chosen, into the publisher compose window.

  6. Cancel your AI optimization session to return to the publisher.


Does this form of GPT-3 transfer any of my information to third parties?

As explained in our sub-processor list, OpenAI and Microsoft are sub-processors for the writing assistant services. When data is inputted to the writing assistant, it is transferred to OpenAi and Microsoft for processing. Meltwater has entered into data processing agreements with OpenAI and Microsoft for their use of Meltwater customer data. Please see more information below.

  • This content was generated using artificial intelligence ("AI") services powered by OpenAI and Microsoft Azure. You understand that the data submitted through the AI services is transferred to these third parties, as listed in our sub-processor list. These AI services are designed to assist users in generating content, but may not always be error-free. Meltwater cannot guarantee the completeness, accuracy, legality, or reliability of any generated content. You should carefully review and make appropriate changes to any generated content before publication or use. You are fully responsible for any use of generated content, including with respect to any potential infringement of third-party rights or violation of applicable laws. Meltwater disclaims any liability for any loss, damage, or harm resulting from the use of generated content.

Is customer data used to train the OpenAI models?

No. We do not use customer data to train, retrain or improve the models in the Azure OpenAI Service.

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