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Publish: Connecting and Shortening Links Using Bit.ly

How to use Bit.ly, a URL link shortener, in your social posts within Meltwater Engage.

Robert B. avatar
Written by Robert B.
Updated over a month ago

This article will cover:

Authenticating Bit.ly in Meltwater

Authenticating your Bit.ly account to be connected to Meltwater is required to be able to shorten links within Publish. If you have not connected an account, there will not be an option to shorten links in your Meltwater Engage.

Bit.ly accounts are free and easy to set up. Learn more about How to Sign up for Bit.ly.

  1. Select the Account drop-down in the left-hand navigation bar

  2. Select Third party Integrations

  3. Navigate to the Bit.ly section

  4. Select Connect

  5. A pop-up window will load, requiring you to log into your Bit.ly account, follow the prompts to authenticate the connection

This authentication will not expire and will only need to be connected once. At this time, you can only connect one Bit.ly account to be authenticated and used within Meltwater Engage.

Shortening Links While Publishing

Now that you've authenticated your Bit.ly account within Meltwater, you'll be presented with a Shorten Links option to shorten links you've added to social posts.

  1. Select the Engage drop-down in the left-hand navigation bar

  2. Click Publish

  3. Select Create in the top right-hand corner

  4. Click Post

  5. Select the social account(s) you want to publish to

  6. Compose your post

    Note: Link shortening can be used in either cross-channel or individual-channel posts.

  7. While editing your post, paste the URL link in the general composer box.

  8. The Shorten links option displays any time a link is entered into the composer, meaning you can shorten both embedded links as well as attached link previews.

Within your Bit.ly account, you can utilize Link Click analytics to review the engagement with the links in your post. If you'd like one link for the same post across all social channels, you can shorten the link from the cross-channel editor. To track Link Clicks per social network for your reporting purposes, you will need to go into the individual channel editors in Meltwater Engage and attach and shorten the link.

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