Welcome to your go-to guide on easily shorten links in Meltwater Engage through an integration with Bit.ly!
Authenticating your Bit.ly account to be connected to Meltwater is required to be able to shorten links within Publish. If you have not connected an account, there will not be an option to shorten links in your Meltwater Engage.
Bit.ly accounts are free and easy to set up, learn more about setting up an account from their help center article here.
Go to your Meltwater Account, select Third party Integrations from the dropdown list
Within the Bit.ly option, select connect
A pop-up window will load requiring you to log into your Bit.ly account, follow the prompts to authenticate the connection
This authentication will not expire and will only need to be connected once. At this time, you can only connect one Bit.ly account to be authenticated and used within Meltwater Engage.
Shortening links while publishing
Now that you've authenticated your Bit.ly account within Meltwater, you'll be presented with a "Shorten links" option to shorten links you've added to social posts.
Within Publish, begin composing your social post. Link shortening can be used in either cross-channel or individual channel posts.
While editing your post, paste in the URL link in the general composer box.
The Shorten links option displays any time a link is entered into the composer, meaning you can shorten both embedded links as well as attached link previews.
Note: If you have integrated your bit.ly account with Meltwater, your links will automatically be shortened using bit.ly. If multiple links are present in the composers, all links will be shortened.
Within your Bit.ly account, you can utilize Link Click analytics to review the engagement with the links in your post. If you'd like one link for the same post across all social channels, you can shorten the link from the cross-channel editor. To track Link Clicks per social network for your reporting purposes, you will need to go into the individual channel editors in Meltwater Engage, attach and shorten the link.
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