Welcome to your go-to guide on published content to your social media profiles with Meltwater Engage, including immediate and scheduled social posts. This article includes details on the following areas:

New posts

Post Features

Planning and scheduling

Looking to learn the requirements when posting to different social channels? Check out our "Channel-specific options for Meltwater Engage" for a comparison on each social media channel.

Overview of Publish


How to Create a New Post

  • On the lefthand side navigation bar, select the dropdown menu from Engage and select the Publish tab

  • Log in

  • Click the + Create Post button or select a date on the calendar to schedule the post for a specific date and time in the future

  • Select the social profiles you'd like this post to be published to. Select Next at the bottom right corner.

  • Select 'Compose your post'

  • Within the pop-up box, add the text, images, videos, links and emojis for this post. You can also utilise the Image Editor to update your content, learn more about this feature further in this article. Select Submit.

  • Scroll down to review the preview. If you'd like to make further edits to the post details, select Edit. If not, select Next at the bottom right corner.

  • Select a scheduling option of 'Post Now', 'choose date and time' or 'Save as Draft'

  • Additional options at this stage include assigning a reviewer to approve the post and adding tags. Learn more about assigning your posts for approval.

  • Select the final button in the bottom right corner to finish. Depending on your scheduling option this button is labelled 'Post Now', 'Schedule' or 'Save Draft'.

Protip: Once you have scheduled a post you cannot edit or delete this. This functionality is coming soon.


Create a Facebook post

  • On the Engage Publish page, select + Create Post

  • Select the Facebook profile to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms

  • Select Compose your post, the following pop up window will appear to format your post

Facebook post options:

  1. Write and edit the text within the post. The body of text can also include embedded links.

  2. Image attachment. Facebook posts can include up to 10 attached images. All images can also have ALT text applied with up to 500 characters, this option is displayed under each image. Learn more under attachments.

  3. Animated GIFs from GIPHY

  4. Video attachments are supported up to the file size of 1.75GB of 20 minutes

  5. Links. Attached links will appear in a 'card' below the post. At this time, the 'card' can not be edited. The post preview displays the links as it will be posted on the native channel

  6. Emojis

  7. Character limit. Facebook posts can include text up to 8,000 characters

  • Once you've formatted all the details of your post, select next in the bottom right corner

  • Select a schedule option for the distribution of your post. The options are 'Post now', 'Choose date and time' or 'Save as draft'

  • You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.

  • You can apply tags to your post. Applying tags to social media content is great for campaign management, organising your content and reporting. Learn more about managing your posts with tags in this article here.

Frequently Asked Facebook Questions

You can not currently schedule or post Facebook Stories via Meltwater Engage.


Create an Instagram post

  • On the Engage Publish page, select + Create Post

  • Select the Instagram profile to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms

  • Select Compose your post, the following pop up window will appear to format your post

Instagram post options:

  1. Write and edit the text within the post. When including @mentions to other Instagram profiles note that you will need to enter the handle as there isn't a drop-down list of profiles. There is a limit of 30 hashtags in body of the post - consider adding these to the first comment (6).

  2. Image attachment. Instagram posts can support a single image with a minimum 600px width

  3. Video attachments are supported up to the file size of 100MB and play length of 60 seconds

  4. Emojis

  5. Character length of post text can be up to 2,200

  6. Instagram first comment. From the publisher, while composing an Instagram post you can prepare the first comment. Comments are limited to 300 characters.

  • Once you've formatted all the details of your post, select next in the bottom right corner

  • Select a schedule option for the distribution of your post. The options are 'Post now', 'Choose date and time' or 'Save as draft'

  • You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.

  • You can apply tags to your post. Applying tags to social media content is great for campaign management, organising your content and reporting. Learn more about managing your posts with tags in this article here.


Create a Tweet

  • On the Engage Publish page, select + Create Post

  • Select the Twitter profile to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms

  • Select Compose your post, the following pop up window will appear to format your post

Twitter post options

  1. Write and edit the text within the post. The body of text can also include embedded links. When entering a direct mention, begin writing the Twitter handle and then select the account from the dropdown list

  2. Image attachments. Tweets can include up to 4 image attachments

  3. Animated GIFs from GIPHY

  4. Video attachments are supported up to the file size of 1.75GB of 20 minutes

  5. Links. If Twitter Cards have been enabled for the domain, attached links will appear in a 'card' below the tweet with an image and description. At this time, the 'card' can not be edited. If Twitter Cards have not been enabled, you will receive an error message and the link will need to be embedded. link preview allows you to edit or replace the link, it does not allow for editing the image or text in the 'card'. [Twitter card validator Card Validator | Twitter Developers]

  6. Emojis

  7. Character limit. Twitter posts can include text up to 280 characters

  • You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.

  • You can apply tags to your post. Applying tags to social media content is great for campaign management, organising your content and reporting. Learn more about managing your posts with tags in this article here.

Twitter Frequently Asked Questions

Links in Tweets

Whenever a link is added, whether it is attached or embedded, the link counts for 24 characters, no matter its length. The edit icon on the link preview allows you to edit or replace the link, it does not allow for editing the image or text in the 'card'.


Create a LinkedIn post

  • On the Engage Publish page, select + Create Post

  • Select the LinkedIn profile to publish to and next in the bottom right corner. Note: You can also select multiple profiles to publish the same content across other social platforms

  • Select Compose your post, the following pop up window will appear to format your post

LinkedIn post options

  1. Write and edit the text within the post. The body of text can also include embedded links and these will be automatically shortened and hyperlinked, but will not show the 'card' below the post.
    When including a direct mention, begin entering the Company Page's social handle and then select the page from the dropdown list. This functionality does not work from the cross-channel editor, only the LinkedIn editor.

  2. Image attachment. LinkedIn posts can include up to 9 images

  3. Animated GIFs from GIPHY. You can post up to 1 GIF with a maximum file size of 5MB.

  4. Video attachments are supported up to the file size of 2GB and a maximum playtime of 10 minutes

  5. Links. Attached links will appear in a 'card' below the post. At this time, the 'card' can not be edited. The post preview displays the links as they will be posted on the native channel, you can also utilize the following LinkedIn post preview inspector https://www.linkedin.com/post-inspector/

  6. Emojis

  7. Character limit. LinkedIn posts can include text up to 1,300 characters

  • You can Select a Reviewer, this is an optional step where you can assign someone to review this post. Learn more about Assigning your posts for approval in this article here.

  • You can apply tags to your post. Applying tags to social media content is great for campaign management, organising your content and reporting. Learn more about managing your posts with tags in this article here.

Linkedin Frequently Asked Questions

Attachments

Linkedin Posts can currently only support one attachment type at a time. For example, only an image or an attached link 'card'.


Attachments

Alt Text can now be added to images being posted to Facebook, Twitter, and LinkedIn. Alt Text is not currently supported in the Instagram API.

Alt Text allows you to add a description of an image for accessibility for those who may be visually impaired and using a screen reader tool. Alt text will also appear in place of an image if it fails to load.

To add Alt Text:

  • Firstly add your images to the composing post

  • Select 'Alt Text' button

  • Enter the image description text

  • Select save

From the individual channel editor, a new "edit alt text" button appears below the images. Selecting it will launch a modal with all of the images and box for alt text. Each channel has it's own character count limitations:

Facebook: 500 characters

Twitter: 420 characters

LinkedIn: 120 characters

LinkedIn

Linkedin Posts can currently only support one attachment type at a time. For example, only an image or an attached link 'card'.


Using Image Editor

If you'd like to improve your selected image or if it doesn't meet the social media channel's size requirements, the image editor can help you customize your content with the following options:

  • Edit image size(common crops, social channel crops, and custom)

  • Filters

  • Adjust (brightness, contrast, saturation, clarity, etc.)

  • Focus (add blur)

  • Add text

  • Text design

  • Stickers (emoticons and shapes)

  • Brush

  • Frames

  • Overlays


Mentioning another page or profile

When adding a direct mention of another social profile within your posts, begin entering an @ symbol and the social handle before selecting the profile from the dropdown list.

The profile dropdown list is available for Linkedin, Twitter and Facebook and needs to be used for these social channels. Entering the social handles without selecting the Company Page or Profile from the dropdown list will not link the intended direct mention.

Direct mentions for Instagram posts can be added by entering the exact handle's details into the text of your post. Please note this needs to include the @ symbol before the handle.


Organizing your Drafts

Posts that have been saved as a Draft can be viewed, scheduled, or deleted in the calendar Feed View. To post now or schedule a draft, select Edit and complete the Create Content steps.

Since drafts don't have a date and time applied they can only be viewed via the Feed View and won't be included in the Calendar.

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Reviewing your Scheduled, Drafts and Published Posts

All of your posts are available within the Publish tab to be viewed either in the Calendar or Feed View.

Feed_View.png

For posts published across multiple channels, one channel will be listed above the post and the number of others listed below. To preview the content for the other channels, click "# other channel previews" and they will load below.

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Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

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