Getting to Know Explore Widgets: X (formerly Twitter) Insights Tab

The X Insights Tab gives you a better understanding of your X results.

Let's break down each widget within X Insights below:

NOTE: This tab is filtered by the source X. All data on this tab is for X only.

The total volume of posts, the percentage change compared to the previous period, and the activity trend during the current period.

The number of unique X handles, the percentage change compared to the previous period, and the user trend during the current period.

The number of views on all X mentions. Anyone logged into X who views a Post counts as a view, regardless of where they see it (e.g., Home, Search, Profiles, etc.) or whether or not they follow the author.

Reach is an estimate of the de-duplicated follower count for all unique X handles. It is an estimate of the potential total audience of the posts.

An estimate calculation based on the number of followers per author. If an author has posted multiple times, they will be counted for each post. The percentage change compared to the previous period and the trend during the current period.

Each of the above metrics contains:

Breakdown of posts by type. Post types include original posts, replies, reposts, and quoted posts.

The donut chart shows the breakdown of post types. Hover over the chart to see the percentage of mentions by post type.

Type of post per day. Post types include original posts, replies, reposts, and quoted posts.

The activity graph shows post type per day. Hover over a point on the graph to see the number of X mentions by post type per day.

Tonality of X mentions breakdown. Sentiment is derived from our natural language processing algorithm. “Not Rated” mentions don't have enough text to analyze sentiment.

The donut chart shows the overall tonality of X mentions in your results. Hover over a sentiment type to see the percentage of X mentions with that sentiment. To drill down by sentiment, click on a sentiment type

Tonality of X mentions over time. Sentiment is derived from our natural language processing algorithm. “Not Rated” mentions don't have enough text to analyze sentiment.

The activity graph shows X mentions by sentiment per day. Hover over a point on the graph to see the number of X mentions by sentiment per day. To drill down by sentiment, click on a sentiment type.

Learn more about How Sentiment is Assigned.

This widget features six more word types, including Hashtags, Products, People, Organizations, Locations, Emojis, and Keywords.

Words are color-coded by type:

Word size in the cloud is dependent on the frequency of results. The more occurrences of the word, the larger it appears in the cloud.

Hover over any item in the cloud to see the total number of occurrences.

Click on the legend to include/exclude word types from displaying in the cloud. When excluding items, the cloud will dynamically re-fill with items from the other still-selected types, by occurrences.

Everything selected:

Only Location and Emoji selected:

This widget shows the top keywords from X mentions with positive sentiment associated with your query.

To see how many times a top keyword appeared in your results with positive sentiment, hover over the word. To see all mentions for a specific top keyword, click on the word. Explore will add a sub-keyword and sentiment filter with the word you selected to the query.

This widget shows the top keywords from X mentions with negative sentiment associated with your query.

To see how many times a top keyword appeared in your results with negative sentiment, hover over the word. To see all mentions for a specific top keyword, click on the word. Explore will add a sub-keyword and sentiment filter with the word you selected to the query.

This widget shows the top emojis from X mentions associated with your query. To see how many times a top keyword appeared in your results, hover over the emoji.

This widget shows the authority score of users who posted with your keywords within the selected time range. We categorize authority scores into three levels: high, medium, and low.

The authority score is assigned using a proprietary algorithm based on the number of followers.

Most Posted Content displays the most reposted posts that contain your keywords and that have been reposted within your given time frame. This means that you may see posts that fall outside your selected time frame, as they have continued to be reposted within the time frame selected. This analytic will return up to 60 posts.

Clicking on the handle or author name will open up the author's X page. Clicking on the date and time will open up the exact post.

This widget shows the top X hashtags associated with your query.

To see how many times a top hashtag appeared in your results, hover over the hashtag. To see all mentions for a specific top hashtag, click on the hashtag. Explore will add a sub-keyword filter with the hashtag you selected to the query.

This widget displays the six authors from your results with the highest follower count and shows the number of times an author appears in your results.

This widget shows the distribution of X mentions according to the location in which the user posted the mention.

Hover over a specific location to show the number of occurrences. To see all mentions from a specific location, click on the location.

Click the drop-down filter that says country to drill down by State/Province, or City.

This widget is based on posts from authors for which we were able to infer gender using their names. Posts may not have a gender associated because personal info was unavailable or because it is an organization's X account without an associated gender. We currently do not have a way of identifying non-binary gender, so authors are identified as Male or Female.

Learn more about other Explore Widgets:

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