The Overview tab gives a general understanding of the search results using different widgets. Check out each widget explained below:
Total mentions
This widget provides a total volume of all mentions from all sources in your selected date range. It also includes the delta trend, which tells you the percentage change in volume over the previous time frame.
Mentions/day average
This widget provides an average of volume of all mentions from all sources in your selected date range, as shown below. Average volume per day is a useful benchmark and can help spot unusual spikes in volume. It also includes the delta trend, which tells you the percentage change in volume over the previous time frame.
Mentions Trend
This widget provides an aggregate trend of activity across all sources for each day in your selected date range. If the date range is fewer than 7 days, Explore shows an hourly-breakdown in the widget.
To see the number of mentions on a specific date within your selected date range, hover your mouse cursor over that point in the widget. To drill-down to a specific date, simply click that point in the widget. Explore will update the query date range and the content stream and widgets will reflect these date range changes.
Top Keywords
This widget shows the top keywords associated with your query.
To see how many times a top keyword appeared in your results, hover over the word. To see all mentions for a specific top keyword, click on the word. Explore will add a sub keyword filter with the word you selected to the query.
Top Locations
This widget shows the distribution of mentions according to the country in which the user posted the mention.
Hover over a specific country to show the number of occurrences. To see all mentions from a specific country, click on the country.
You can also narrow this down to top State/Province or City by selecting the dropdown beside 'Country' is the upper right hand corner of the widget.
Sentiment
This widget shows the overall tonality of mentions in your results. Sentiment is derived from our natural language processing algorithms. The sentiment of a mention will either be rated Positive, Neutral, Negative or Not Rated. A mention will be labeled as Not Rated if it does not have enough text to analyze sentiment.
To drill-down by sentiment, click on a sentiment-type and it will apply the sentiment filter to the query.
To read more about sentiment and how to override sentiment, click here.
Notes:
YouTube data is excluded from these visualization per their policies.
Each widget can be exported by selecting the 'Download" Icon, Download CSV in the upper right hand corner of each individual widget.
To learn more about the additional explore tabs check out the pages below:
💡 Tip
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