The Overview tab gives a general understanding of the search results using different widgets. Check out each widget explained below:
AI-Powered Insights
This AI-Powered Insight looks at the content powering the Overview tab and provides a quick insight into what has caused conversation volumes to shift and what topics are driving most search results.
Example: When looking at the search’s English-language Formula 1 mentions, the AI-Powered Insight explains what caused an increase in volume (a major event - the F1 Grand Prix of Brazil). Additionally, it references a specific moment (wholesome interview between Gasly and Ocon) and theme (admiration of the attractiveness of the drivers) to provide additional and richer context.
Note: These insights can be refreshed or copied using icons in the AI-Powered Insight box.
Use Cases
During a Crisis: Quickly identify where a crisis unfolds and track reach and sentiment trends, enabling you to craft a response and keep stakeholders confidently informed.
During a Campaign: Easily understand which channels and messages drive performance, and identify trends in campaign reach and engagement. With AI-Powered Insights in Explore, proactively optimize campaigns and confidently present clear, visual insights to stakeholders.
Consumer Insights and Trends: Quickly detect shifts in consumer sentiment and spot emerging trends. Identify feedback patterns and understand brand perception to become a trusted advisor on consumer behavior, empowering teams to make efficient, data-driven decisions.
Other Actions with AI-Powered Insights
If you like or dislike a response that appears in the AI-Powered Insight, you can click on the icons for thumbs up and thumbs down. This will let you provide feedback for review.
Clicking the refresh icon will prompt the AI to provide a new insight.
Clicking the copy icon will copy the text, making it easy for you to paste it into another doc or a messaging system like Slack.
Note: Changing the date range or filters on the search will change the AI-Powered Insight.
Mentions Trend & Spike Detection & Analysis
This widget provides an aggregate trend of activity across all sources for each day in your selected date range. If the date range is fewer than 7 days, Explore shows an hourly breakdown in the widget.
Total Mentions: This provides a total volume of all mentions from all sources in your selected date range. It also includes the delta trend, which tells you the percentage change in volume over the previous time frame.
Daily Average: This provides an average of volume of all mentions from all sources in your selected date range, as shown below. Average volume per day is a useful benchmark and can help spot unusual spikes in volume. It also includes the delta trend, which tells you the percentage change in volume over the previous time frame.
To see the number of mentions on a specific date within your selected date range, hover your mouse cursor over that point in the widget. To drill down to a specific date, simply click that point in the widget. A popup will appear on the right-hand side of your screen with results from the specific date selected.
Spike Detection and Analysis: To perform spike detection and analysis, you will see a Lightbulb Icon indicating a spike within the Mentions Trend widget, click on the lightbulb to view insights.
Learn more about Using Spike Detection and Analysis.
Reach Trend
Reach estimates the potential viewership of a specific article based on the number of monthly unique visitors to the source. Learn more about Reach.
Use Cases
During a Crisis: The Reach Trend metric gives you a real-time view of a story’s visibility across media channels. This will help you quickly assess and respond to potential impacts on your reputation.
During a Campaign: Get a quick snapshot of campaign reach when viewing a campaign-based search, enabling you to target areas with the highest visibility for better results.
Consumer Insights and Trends: Easily see how far a trend or topic is spreading and identify which conversations are gaining visibility. This allows you to be a trusted advisor on consumer behavior, supported by actionable insights.
Content Clusters
This widget uses a proprietary AI to cluster related search results based on topic similarity and generates summaries for the cluster content. This helps by highlighting the most relevant content, quickly organizing similar stories, and summarizing the main points. Source types include News, Blogs, X (formerly Twitter), and Reddit.
Each cluster can consist of any combination of News, Blogs, Tweets, and Reddit content.
Learn more about Using Content Clusters.
AI-Powered Content Clusters
The bubble visualization for AI-Powered Content Clusters combines related search results based on topic similarity, organizing similar stories together in an easily readable format.
Using a proprietary AI, Meltwater clusters related search results based on topic similarity and generates summaries for the cluster content. This helps by highlighting the most relevant content, quickly organizing similar stories, and summarizing the main points.
Each cluster can consist of any combination of News and Blog content. If social content on X or Reddit shares a link to one of the documents contained within the cluster, we retrieve it as additional context to the story.
Clusters are grouped together, color-coded, and scaled to size. Each cluster consists of an AI-generated summary of all articles in the cluster. This is displayed in the center of the cluster. Hover on the cluster to expand the summary.
Click the outermost circle (in this example, the light pink circle), to open the slide-out tray featuring all articles related to the cluster.
Top Keywords and Entities - The 'Everything' Cloud
This widget features six more word types, including Hashtags, Products, People, Organizations, Locations, Emojis, and Keywords.
Words are color-coded by type:
Keyword - dark blue
Hashtag - light blue
Product - green
Person - purple
Organization - pink
Location - yellow
Emoji - emoji color
Word size in the cloud is dependent on the frequency of results. The more occurrences of the word, the larger it appears in the cloud.
Hover over any item in the cloud to see the total number of occurrences.
Click on the legend to include/exclude word types from displaying in the cloud. When excluding items, the cloud will dynamically re-fill with items from the other still-selected types, by occurrences.
Everything selected:
Only Location and Emoji selected:
Hiding Terms in the Everything Cloud
You can now clean up your word clouds by hiding terms you don’t want to see—right from the widget.
This makes it easier to customize your visualizations by quickly removing irrelevant or distracting words. It’s a faster, more intuitive way to get your word clouds presentation-ready for reports, meetings, or sharing with stakeholders.
Follow these steps to hide a work in the Everything Word Cloud:
Click Explore in the left-hand navigation bar
Select an existing search
Navigate to the Everything Cloud
Hover over the word you want to hide
Click Hide
The word will be removed from the view (not replaced)
Click the eye icon in the top right-hand corner of the cloud widget to view or restore hidden terms (individually or all at once)
Note:
PDF/PNG exports reflect what’s visible on screen
CSV exports still include all terms (nothing is deleted from the raw data)
Top Locations
This widget shows the distribution of mentions according to the country in which the user posted the mention.
Hover over a specific country to see the number of occurrences. Click on the country to see all mentions from that country.
You can also narrow this down to the top State/Province or City by selecting the dropdown beside 'Country' in the upper right-hand corner of the widget.
Sentiment
This widget shows the overall tonality of mentions in your results. Sentiment is derived from our natural language processing algorithms. A mention's sentiment will either be rated Positive, Neutral, Negative, or Not Rated. A mention will be labeled as Not Rated if it does not have enough text to analyze sentiment.
To drill down by sentiment, click on a sentiment type, and it will apply the sentiment filter to the query.
Learn more about How Sentiment is Assigned.
Note: YouTube data is excluded from these visualizations per their policies. Each widget can be exported by selecting the 'Download" Icon, Download CSV in the upper right-hand corner of each individual widget.
Learn more about other Explore Widgets:
💡 Tip
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