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Publish: Bluesky

Learn how to publish content to your Bluesky account in Meltwater Engage.

Cheyenne V. avatar
Written by Cheyenne V.
Updated yesterday

This article will cover:

Prerequisites

Before creating a Bluesky post, you first need to connect your Bluesky account in your account settings. Learn more about Connecting your Owned Social Accounts.

Creating a Bluesky Post

To create an Bluesky post in Engage, follow these steps:

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Select Publish

  3. Click Create in the top right-hand corner

  4. Click Post

  5. Select the check box to the left of the Bluesky account(s) you want to publish to

  6. Compose your post

    1. Write and edit the text within the post. The maximum length for the text content of a post (status update) is 300 characters. This includes any hashtags or mentions. When including @mentions to other Bluesky profiles, they will be supported via a drop-down lookup.

    2. Add media assets:

      1. Image attachments: Bluesky can support up to 4 images per post, with an image maximum file size of about 1 MB. Any aspect ratio is allowed, but images taller than 2:1 will be cropped in the feed. Supported formats include PNG, JPEG, and WEBP. Alt text is mandatory for all images.

      2. Videos attachments: Bluesky can support 1 video per post, with a maximum file size of 50 MB and play length of 60 seconds. Supported formats include MP4, MPEG, and MOV.

      3. GIFS: Bluesky can support up to 1 GIF per post, with the maximum file size of 50 MB. GIFs are treated as images in terms of duration, so there isn't a strict duration limit as with videos. However, the size limit (50 MB) can effectively restrict how long a GIF can be, depending on the file size. Supported formats include GIFs must be in the GIF format.

  7. Once you've formatted all the details of your post, navigate to Post time and select when you would like your post to be published.

    1. Now

    2. Schedule date and time

    3. Save as draft

  8. Select an Approval process (optional). Learn more about Assigning Your Social Posts for Approval.

  9. Select Tags (optional). Learn more about Managing Your Social Posts with Tags.

Note: The following items are not yet supported for Bluesky in Engage

  • First comment

  • Native posts on the calendar

  • Conversations support

  • Measure support

Learn more about Publishing on other platforms:

💡 Tip

Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.

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