Klear’s influencer discovery portal is your go-to resource for discovering new influencers. Here, you can use our smart searches and filters to identify influencers that match your brand values and campaign objectives
Learning Objectives:
Discovering influencers in Klear using different search types and filters
Analyzing an influencer from your search results
Applying actions to influencers from your search results
This article will cover:
The Discovery Portal
To discover influencers from the Klear homepage, click on Discover Influencers.
In the discovery portal, there are three search types to choose from that can help you find the more relevant influencers across the social media networks most important to you:
Topic search
Keyword search
Visual search
Below is more information on how to use the three search types and filters and understand your search results. Note: some search types may not be available for a social media network.
Topic Search
The Topic Search identifies influencers who are thought leaders and produce most of their content on a specific topic. Their content sparks engagement, resonating with a dedicated audience interested in the specific topic. Examples of topics are yoga, fashion, DIY, travel, fitness, etc.
Select the social media network you want to find influencer profiles on.
Type your topic in the search bar
Scroll down the page to select a top topic. Click Search.
Your results will appear with influential profiles in your searched topic.
Keyword Search
The Keyword Search identifies influencers who post content referencing niche topics, hashtags, or brands. For example, you might search for influencers who post content with the hashtag #plantbased or mention your brand.
To run a keyword search, click the search bar drop-down and select Keyword.
Type in your keyword or phrase. This can be a single keyword or phrase, a hashtag, or a brand. If you are searching for influencers who have mentioned a brand handle or profile, type in the handle or profile without using the @ symbol. E.g. if you want to search for influencers who have mentioned @Meltwater then type in Meltwater. Once done, click Search.
Your results will appear with influential profiles that have mentioned your keyword(s) in their content.
Visual Search
Visual search identifies influencers who post visual content that matches a search description or an image reference.
To run a visual search, click the search bar drop-down and select Visual.
Click on the search bar. There are two ways to search for visual content:
Text prompts
Upload a visual reference
Visual search using text prompts
To find influencers who post visual content that matches a description, type in the description in the search bar. We’ve provided examples of detailed descriptions. Once you have entered your description, click Search.
Your results will appear with influential profiles that have posted content matching your description. To view an influencer’s matching content, click Show Matching Content.
Visual search using visual reference
Alternatively, if you have an idea piece of visual content and want to find influencers posting content just like it, select Upload Image.
Click on +Upload Image to upload an image from your desktop. Images up to 10MB are supported. Once you have uploaded your image, click Search.
Your results will appear in “post view,” a feed-style view of the exact pieces of content matching your search query, instead of the influencer card view you have in other search types.
When to Use Visual Results By Posts Vs. Influencers
By Posts: If you are searching for influencers who have posted niche content but don’t necessarily need to post about it regularly, try results by posts.
For example, a brand promoting a line of family pool floats wants to find influencers showing their swim floats in action. Finding influencers with access to a pool is key. You don’t necessarily need them to post content at the pool frequently, so results by posts will help you uncover potential influencers based on a single piece of content.
By Influencers: If you are looking for influencers with multiple matching posts aligning with your search, you will want to display by “influencer view.”
For example, a brand promoting hiking gear for the whole family wants to find hiking enthusiasts for a long-term partnership. Finding influencers who regularly share family hiking content is key. In this case, results by influencers will help shortlist potential influencers based on multiple pieces of matching content.
Filters
Filters are important in finding the influencers most relevant to your brand. Klear provides many filters that can help you target your search. The filters available vary per search.
Applying filters before running your Topic search
Before running your Topic search, you can apply some key filters to help find the influencers most relevant to your brand and campaign. The following filters are available for Topic searches:
Location: the location of the influencer or the influencer’s audience (see #5)
Vetted: vetted influencers have a registered Klear account and are familiar with collaborating on the platform. They have been hand-vetted by Klear and can provide information on previous brand collaborations, pricing, and more.
Influence: the level of influence you want influencers to have, e.g. mega, macro, micro, and nano
Gender: the gender of the influencer
Location selection drop-down: indicate if you want to find influencers or influencers with an audience in the location you entered. By default, this will be set to the location of an influencer’s audience.
Audience age: the age of the influencer’s audience
Language: the language influencers use in their content
Once you run your search, you can access more filters in the left-hand filter pane.
Applying filters before running your Keyword search
Before running your Keyword search, you can apply some key filters to help find the influencers most relevant to your brand and campaign. The following filters are available for Keyword searches:
Location: the location of the influencer or the influencer’s audience (see #5)
Vetted: vetted influencers have a registered Klear account and are familiar with collaborating on the platform. They have been hand-vetted by Klear and can provide information on previous brand collaborations, pricing, and more.
Influence: the level of influence you want influencers to have, e.g. mega, macro, micro, and nano
Gender: the gender of the influencer
Location selection drop-down: indicate if you want to find influencers or influencers with an audience in the location you entered. By default, this will be set to the location of an influencer’s audience.
Mentioned in [time frame]: the time frame in which the keywords were mentioned
Last 2 years
Last year
Last 6 months
Last 3 months
Last 30 days
Last 7 days
Mentioned at least [quantity]: the number of times an influencer has mentioned these keywords
At least once
At least 5 times
At least 10 times
Once you run your search, you can access more filters in the left-hand filter pane.
Applying filters before running your Visual search
Before running your Visual, you can apply the Vetted filter.
Vetted: vetted influencers have a registered Klear account and are familiar with collaborating on the platform. They have been hand-vetted by Klear and can provide information on previous brand collaborations, pricing, and more.
Once you run your search, you can access more filters in the left-hand filter pane.
Applying filters from the left-hand filter pane
After running your search, your results will appear. To refine your search further, a pane with additional filters will appear on the left-hand side that you can apply to your search. The filters available are dependent on the type of search you have run. Below is a comprehensive list of filters available in the Klear platform.
Filter Name | Filter Definition |
Influence | The level of influence you want influencers to have, e.g. mega, macro, micro, nano, and custom. Custom allows you to select the influence score range you want influencers to have.
|
Social Stats | Refine your search results by Instagram followers and engagement rate.
Followers: includes a sliding scale between 500-5M+ followers to select a range for your search. Note: You cannot use follower count in tandem with the Influence filter
Engagement rate: includes a sliding scale to select the minimum ER to apply to your search. Note: The sliding scale maximum will change depending on your engagement rate calculation settings: 15% for follower count and 20% for reach. The scale value limits were set for optimal search results.
|
Klear Vetted | Vetted influencers have a registered Klear account and are familiar with collaborating on the platform. They have been hand-vetted by Klear and can provide information on previous brand collaborations, pricing, and more.
If Vetted is selected, a filter for pricing will appear. Select the Pricing filter to only show Klear Vetted influencers who have provided their pricing details. |
Topics | Here you will see the topic you used to run your search. Switch topics or apply additional topics to find influential niche influencers across multiple topics. |
Brand Mentions | Find influencers who have mentioned a brand profile. Type in a brand name and a drop-down will appear. Select the brand profile.
If your profile does not appear in the drop-down, reach out to Support to request that it be added, and we will see if this is possible. |
Location | Select the location of the influencer or the influencer’s audience. |
Show Only | Find influencers who meet the following specific parameters:
People: the influencer profiles must be real people (e.g. not a meme account) Has email: the influencer’s email must be available in Klear Has sponsored posts: the influencer must have had sponsored posts in the past Klear Message: the influencer must be available on Klear Message |
Exclude | Remove influencers in your campaigns or with tags from appearing in your search results. You can select multiple campaigns or tags to exclude.
|
Gender | The gender of the influencer |
Audience Gender | The gender of the influencer’s audience |
Audience Age | Select the age range of the influencer’s audience |
Mentioned In | The influencer must have mentioned the keyword(s) in one of the following time frames:
|
Mentioned | The influencers must have mentioned the keyword(s) this many times:
|
View By | Sort Visual search results by Post view or Influencer view.
By Posts: If you are searching for influencers who have posted niche content but don’t necessarily need to post about it regularly, try results by posts.
By Influencers: If you are looking for influencers with multiple matching posts aligning with your search, you will want to display by “influencer view.” |
Search Results
Once you’ve run a search, your results will appear with influencer cards with a preview of the profile for each influencer returned in your results. The results are ordered based on an influencer’s relevance to your search.
The following influencer information is available in your search results:
Influencer image (click to see full Klear profile)
Klear Vetted symbol: identifies influencers who are users of Klear and have been vetted
Influencer Name (click to see full Klear profile)
Social profiles we have identified that belong to the influencer. If a social profile has a checkmark, this means the influencer has connected their social profile to Klear. (Click to see their social profile).
The mail icon indicates if their email address is available in Klear
The influencer’s location
The total number of followers an influencer has across the social networks Klear has identified
Instagram engagement rate
The top location of their audience
The main gender of their audience
The average audience age for Instagram
Klear global score: represents how influential the influencer is on social networks
Custom brand score: an optional score based on your target audience persona that you define in Settings
Portfolio: quickly view brand collaborations the influencer has had in the past 6 months
Scan through your results to find influencers you may want to partner with. From here, you can take the following actions from the influencer card:
Add an influencer to your campaign. See more below.
Assign a tag to an influencer. See more below.
Send an influencer a Klear Message.
Send an influencer an email from your integrated email address connected in Settings. See more below.
By default, your search results will show 50 influencers. Scroll down to the bottom to load an additional 50 influencers.
Saving your search
If you are happy with your search and want to save it for later, click the star in the top right-hand corner beside Actions. Your search will be accessible from the Discovery homepage under Saved Searches.
Tagging influencers
Tags are used to categorize and organize influencers, and to create targeted lists. An influencer can be assigned more than one tag.
Example A: Influencer type (macro vs niche)
Example B: Niche (yoga vs weight lifting)
Example C: A campaign or product you think they may be the right for
Example D: Unvetted vs vetted
Example E: Not interested (if you’re not interested in specific influencers you can tag them and exclude them from your search results.)
Tags can be used and managed in other parts of Klear, such as My Influencers, your campaigns, Mass Email, and the Attributes Tab.
To assign an influencer a tag, click on the tag icon.
Select +Add New Tag. Enter the name of your tag and select the tag color. If the tag you want already exists, select the tag.
When an influencer has been assigned a tag, this will show on their card in the search results.
Adding influencers to a campaign
You can add influencers to a campaign directly from your search results.
Click on the campaign icon.
Select an existing campaign or add a new campaign. Note: campaign names cannot be the same as current or archived campaigns.
An influencer can be added to more than one campaign. Once you have added an influencer to a campaign, they will appear in the campaign you added them to. When an influencer has been added to a campaign, this will show on their card in the search results.
Using bulk select to apply actions to more than one influencer
If you want to assign more than one influencer from your results to a tag or add them to a campaign, you can use bulk select to apply these actions simultaneously.
Hover over an influencer’s image and click the circle in the top left-hand corner to select the influencer. Continue this process until all the influencers you want to assign a tag to or add to a campaign have been selected.
Alternatively, if you want to assign a tag to all influencers in your search results or add them all to a campaign, click the box beside Actions to select all your search results.
In the top right corner of your search results, click the Actions drop-down and select:
Add to campaign
Add tag
Influencer Outreach
You can reach out to influencers right as you discover them. There are three ways to contact an influencer from Discover.
Sending a Klear Message
Influencers that have signed up to the Klear platform can be sent a Klear Message. Klear Messages are messages sent within the Klear app.
Click the paper plane icon to open the Klear Message pop-up
Optional: select an email template and attach a file
When an influencer responds to a Klear Message, you will receive a notification and can view Klear Messages in the upper right corner
Sending email outreach
You can send an influencer an email if you have integrated your email address into Klear and if the influencer’s email address is available.
Click on the message icon to open the Send Email pop-up
Add your subject and email content
Optional: Add a variable, select an email template, and attach a file
If the influencer responds to your email, you will receive a response in your email inbox.
If you want to send an email to more than one influencer from your results, you can use bulk select to apply these actions simultaneously.
Hover over an influencer’s image and click the circle in the top left-hand corner to select the influencer. Continue this process until all the influencers you want to send an email to have been selected.
In the top right corner of your search results, click the Actions drop-down and select Send Mass Email.
Sending outreach to influencers with unknown email addresses
If an email address is not available for an influencer, you will need to contact them on their native social channels. Click the social media icon on their profile, and their social media profile will open in your browser.
Sign in with the account you want to message them from (i.e. your brand account) and click Message to send them a message. In your outreach, you can provide your email address or alternatively share a Recruit form link.
FAQs and Troubleshooting
How are the topics for discovery created?
How are the topics for discovery created?
The topics in the search engine are based on the type of audience the influencer is reaching. The machine learning algorithms analyze the audience’s interests based on the type of content they create and engage with overall. There are thousands of different features we use in creating these topics.
Some common features that would be considered a positive signal are:
When an influencer's audience frequently uses hashtags related to the topic
They have close relationships with other influencers within the same topic.
When they frequently mention entities related to the topic.
How does the location filter work?
How does the location filter work?
Klear’s technology enables discovery by both the audience’s location and the influencer’s location. When running a search, the default location is that of the audience but can be switched using the advanced filter toggle.
How do you know where the influencer is located?
How do you know where the influencer is located?
The influencers’ locations can be found beside their profile name. Their location is determined based on various parameters. If the user has disclosed their location on one of their profiles, then this will be the location set on their Klear profile. If not, our system will use machine learning algorithms to assess the influencers’ location through the content they're posting.
Can I use more than one topic in my search?
Can I use more than one topic in my search?
Yes, you can search by multiple topics. In such a case influencers will need to be influential in both topics in order to show up in the results. Simply run a search with one topic and once your results show up, you can add additional topics on the left hand side using the filters.
For example, if you search for influencers in the topic “fashion” and then choose to add the topic “photography,” the list will only be of people influential in both photography and fashion. We would not recommend adding more than two topics, as the likelihood that an influencer is influential in two or more is not high and you may limit your results.
How are search results ranked?
How are search results ranked?
The results you see are ranked/ordered by relevance according to your search criteria. As for the skills an influencer identifies with, it has to do with many factors. The first being that they are in fact influential in the skill category (ie, they have a strong audience in the relevant skill).
How does the topic search for Facebook work?
How does the topic search for Facebook work?
It is based on the topic categorization assigned to the influencer’s Instagram account. Where there is no Instagram account connected to their profile, it is based on Twitter.
Why isn’t a certain profile coming up in my search under the Profiles tab?
Why isn’t a certain profile coming up in my search under the Profiles tab?
Klear’s platform shows influential profiles. If a certain profile isn’t coming up on the platform then it could mean that it’s not considered influential. In an instance like this, we still allow you the ability to track the profile in a campaign. You can use the “import from CSV” option under the campaigns tab to add the profile by their Twitter or Instagram handle into a campaign and then track their content there under the “Measure” tab.
What is Visual Search in Discovery?
What is Visual Search in Discovery?
Visual Search is an innovative offering unlike anything else currently available in the market. We’ve built it on a machine learning model using advanced image analysis to find the most relevant images matching your description to optimize your influencer search.
How can I use Visual Search?
Whether you are looking for influencers with unique physical attributes (i.e woman with curly hair), doing outreach for a timely campaign (i.e, holiday charcuterie boards), or looking for existing brand fans (i.e sharing a Starbucks logo), you can save time and zero in on influencers with images directly aligned to your campaign goals.
Visual Search not only surfaces influencers, but it also highlights the exact posts that match your search parameters. So you can do high-level vetting and audit for quality content to make strategic outreach decisions faster.
Visual Search can also help across your entire workflow including:
Uncovering standout imagery to provide as inspiration to improve influencer content creation
Discovering trends and stylistic imagery that generates the most engagement to build high-performing campaigns
For agencies: expedite client approvals by including sample imagery in influencer lists or feature relevant posts in pitches to win more business
Visual Search results can be displayed by posts or by influencers. With results by post, you will see a feed-style view of the exact pieces of content matching your search query instead of the influencer card view.
Visual Search Results By Posts Vs. Influencers
For all searches across Klear’s Discovery, results are displayed by relevance. So your best matches are displayed first. But considering how much matching content you’d like an influencer to have will determine the best way to display your Visual Search results.
Results by posts: If you are searching for influencers who’ve posted niche content but don’t necessarily need to post about it regularly, try results by posts. For example, a brand promoting a line of family pool floats wants to find influencers showing their swim floats in action. So, finding influencers with access to a pool is key. You don’t necessarily need them to post content at the pool frequently, so results by posts will help you uncover your potential fits based on a single piece of content.
Results by Influencers: Whereas, if you are looking for influencers with multiple matching posts aligning with your search, you’ll want to display by Influencers. For example, a brand promoting hiking gear for the whole family wants to find hiking enthusiasts for a long-term partnership. So finding influencers who regularly share family hiking content is key. In this case, results by influencer will help you shortlist your potential fits based on multiple pieces of matching content.
Note: Visual Search is now available within YouTube Discovery to simplify your video influencer search. Powered through the same AI and image analysis technology, Visual Search for YouTube allows you to describe an ideal video to generate results of influencers creating similar content. So whether you are looking for YouTubers sharing GRWM makeup tutorials, home renovations, or elaborate cake decorating, Visual Search helps you uncover niche video creators faster.
What is Visual Search Suggestions in Discovery?
What is Visual Search Suggestions in Discovery?
Visual Search Suggestions is a section appearing on your Discovery homepage that includes a list of search prompts curated just for you.
Klear uses AI to evaluate your brand’s digital footprint to understand the type of content that would be most relevant, then uses that learning to compile your recommendations. So if you are a pet care brand, you’ll be presented with recommendations specific to pets (ex. Family playing with dog on a beach).
A list of five Visual Search Suggestions will appear directly on the Discovery homepage.
If you want to run a search using one of the provided suggestions, click directly on the text on the Discovery page, and a new search will automatically populate. No need to retype or copy and paste!
To surface even more options, click into the search bar of a Visual Search, and you’ll see five additional options to consider.
What is Topic Suggestions in Discovery?
What is Topic Suggestions in Discovery?
Topic Search Suggestions is a section appearing on your Discovery homepage, Suggested Topics includes a list of search prompts curated just for you to aid in running relevant Topic Searches.
A list of twelve Suggested Topics will appear on your Discovery homepage.
If you want to run a search using one of the provided suggestions, click directly on the text on the Discovery page, and a new Instagram search will automatically populate.
The drop-down in the Topic search bar will also populate your top six suggestions to easily run searches with your suggested topics.
💡 Tip
Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.
Find answers and get help from Meltwater Support and Community Experts.