The Analytics tab gives a deeper understanding and allows you to visualize your social media data. Check out each widget explained below:


Total Mentions

This widget provides a total volume of all mentions from all sources in your selected date range. It also includes the delta trend, which tells you the percentage change in volume over the previous time frame.


Mentions/Day Average

This widget provides an average of volume of all mentions from all sources in your selected date range, as shown below. Average volume per day is a useful benchmark and can help spot unusual spikes in volume. It also includes the delta trend, which tells you the percentage change in volume over the previous time frame.


Total Engagement

This widget provides the total number of likes, retweets, etc. and the percentage change compared to the previous period. A Twitter handle could post multiple times with your query keywords within your selected time range. We filter out duplicates to return the unique number of authors.


Mentions Trend by Source Type

This widget provides the trend of activity by source for each day in your selected date range. If the date range is fewer than 7 days, Explore shows an hourly-breakdown in the widget.

To see the number of mentions for a specific source on a specific date within your selected date range, hover your mouse cursor over that point in the widget. To drill-down to a specific source and date, simply click that point in the widget. Explore will update the query date range and filter by source, and the content stream and widgets will reflect these date range changes.


Most Engaged Content

This widget shows the search results that have the most engagements (e.g. likes, retweets, etc.) from users.


Engagement Trend by Source Type

This widget displays the number of engagements per day, broken down by each social source. When the widget is clicked, filters for source type and date selected are applied.


This widget compliments the Total Engagement metric by allowing users to trend engagements by source type. By breaking engagements out by social source and trending, you can easily identify peaks and valleys for engagement.


Top Locations

This widget shows the distribution of mentions according to the country in which the user posted the mention.

Hover over a specific country to show the number of occurrences. To see all mentions from a specific country, click on the country.

You can also narrow this down to top State/Province or City by selecting the dropdown beside 'Country' is the upper right hand corner of the widget.


Top Editorial Sources

This widget shows the editorial publications that appear most frequently.

You are able to open up each source by hovering over the source and opening.


Top Shared Links

This widget shows the social media links that are included most frequently in articles and post.

You can open up each link by hovering over the link and clicking.


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This widget shows how many mentions in your results express a specific emotion. This differs from sentiment analysis, as emotional comparison is based on specific keywords, phrases, and emojis. This includes negation (keywords that won't be matched).

E.g. "I love this" vs "This made me sad".

The emotional comparison widget currently supports keywords and phrases in English, however it will return results for other languages that have a specific emoji in the mention.

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Top hashtags

This widget shows the top hashtags associated with your query.

To see how many times a top hashtag appeared in your results, hover over the hashtag. To see all mentions for a specific top hashtag, click on the hashtag. Explore will add a sub keyword filter with the hashtag you selected to the query.

Screen_Shot_2019-08-23_at_11.10.32_AM.png

Top countries

This widget shows the distribution of mentions according to the country in which the user posted the mention.

Hover over a specific country to show the number of occurrences. To see all mentions from a specific country, click on the country.

Screen_Shot_2019-08-23_at_11.10.39_AM.png

Top Twitter Authors

This widget shows the Twitter handles that appear in your results with the highest amount of followers.

Hover over the influencer's handle to open their Twitter profile.

This can be used to find the profiles that have the most content about your brand or as research into which post the most about a specific topic.


Top Blogs

This widget shows blogs that appear most frequently in your results.


Top Subreddit

This widget shows the subreddits that appear most frequently in your results.

This can be used to identify the subreddits to listen to and potentially participate in conversations.


Top Forums

This widget shows the forums that appear most frequently in your results.


Notes:

YouTube data is excluded from these visualization per their policies.

Each widget can be exported by selecting the 'Download" Icon, Download CSV in the upper right had corner of each individual widget.

To learn more about the additional explore tabs check out the pages below:


💡 Tip

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