Below are all Klear Campaign Metrics broken down by channel.
Overview
METRIC | DEFINITION | NOTES |
Posts | Total amount of posts by all the influencers in the campaign |
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Influencers | Total amount of unique influencers who are members in the campaign |
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Engagements | Total amount of combined engagements received across all networks including likes, shares, reposts, comments, replies. Additional engagement including Instagram saves and Instagram Story taps back will only be included for authenticated Instagram accounts or when manually reported. | Note: Hidden likes can only be tracked for influencers with Instagram accounts authenticated in Klear. |
Engagement Rate | Total campaign engagements divided by the aggregated number of followers from all campaign posts. | *Reporting settings can be adjusted in Account Settings to calculate Engagement Rate by reach instead of follower count. Learn more about Engagement Rates. |
Reach | How many accounts saw the campaign posts based on 1st party data, video views or the Klear true reach. Reach calculations will vary based on influencer authentication status and per platform:
Instagram (authenticated) - first-party data directly from Instagram through verified authentication. Instagram(not authenticated) - Klear True Reach TikTok, YouTube, Twitch - Video views Facebook, X (Twitter) - Klear True Reach | *Klear only reports on organic metrics from influencer posts on Instagram and does not include metrics from boosted Instagram content.
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Potential Impressions | Aggregated number of followers from all the campaign posts. |
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EMV (estimated media value) | Campaign's value based on paid media standards and an earned multiplier. Values are distinguished between networks and engagement type (i.e. Instagram stories views, Instagram post likes, Facebook video views), which can viewed and customized per campaign via campaign settings. Note: EMV calculations exclude YouTube. Learn more about EMV Calculations. |
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Sales | The total amount of revenue tracked via tracking links and coupon codes assigned to influencers in the campaign within the campaign time frame. Sales are only attributed to campaigns utilizing Klear's ecommerce integrations. Learn more about the Shopify Integration.
Conversions: The total amount of conversions tracked via tracking links and coupon codes assigned to influencers in the campaign within the campaign time frame.
A breakdown of sales metrics include: Via Clicks: The amount of conversions attributed to the overall sales via tracking links generated in the campaign. Via Coupon Codes: The amount of conversions attributed to the overall sales via coupon codes generated or imported into the campaign. |
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METRIC | DEFINITION | NOTES |
Posts | Total amount of Instagram posts by influencers in the campaign | *Instagram Collaboration posts will be tracked as long as the post owner is a member of the campaign. If the brand is the post owner with their account authenticated in Klear, the post will also be tracked. Learn more about What Content Klear Captures. |
Engagements | Total number of engagements from Instagram feed posts in the campaign. Engagements captured will vary based on an influencers' authentication status:
Authenticated: Total number of likes, comments, and saves (bookmarks) the Instagram in-feed campaign posts received Unauthenticated: Total number of likes and comments the Instagram in-feed campaign posts received | Note: Hidden likes can only be tracked for influencers with Instagram accounts authenticated in Klear. |
Engagement Rate | Total in-feed Instagram engagements divided by the total number of followers of the Instagram accounts that posted. | *You can adjust this in your account reporting settings to calculate ER by reach instead of follower count. Learn more about Engagement Rates. |
Reach | The total number of accounts that viewed all of the Instagram posts in the campaign. Reach calculations will vary based on an influencers' authentication status
Authenticated: Aggregated number of unique accounts that have seen the Instagram content from Instagram 1st party data is applied based on the content format.
Image/Carousel post: unique number of accounts that viewed the Instagram posts in the campaign based verified by first party Instagram data
Reels: unique number of accounts that have seen the Reel in the campaign on screen at least once, whether or not the reel was played, verified from 1st party Instagram data.
Unauthenticated: Klear's True Reach Instagram calculation will be applied to all content format. | The Klear True Reach algorithm predicts two values for Instagram profiles, one for IG Stories and one for IG posts (image/reel/carousel) |
Impressions | Impressions are only visible on the individual content view, and impressions are only captured for authenticated influencers.
Impressions measure how often content is displayed on screen, regardless of if the same user views the post multiple times. Impression metrics will vary based on the content format:
Image and carousel posts: Total number of times the Instagram post has been seen. Reels: The total number of times the reels start to play or replay within a single viewing session after an impression is already counted. This is defined as plays of 1ms or more. Replays are counted after the initial play in the same reel session. The impressions displayed in Klear will be the same number as seen natively on Instagram | Note: impressions are only visible within the content modal. |
EMV (estimated media value) | The estimated media value attributed from all of the Instagram posts from the campaign |
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Instagram Stories
METRIC | DEFINITION | NOTES |
Posts | Total amount of Instagram stories posted by influencers in the campaign |
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Engagements | Total number of replies, and taps back stories receive. Engagements for Instagram Stories can only be captured from authenticated influencers OR through manually uploaded engagements in campaign reporting. Learn more about Editing Metrics. |
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Engagement Rate | Total engagements from Instagram stories divided by the total number of followers of the Instagram accounts that posted. Engagement rate can only be calculated when engagements from authenticated or manual upload are captured in a campaign. |
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Reach | The unique number of people that viewed the stories in the campaign. This calculation will differ based on an influencers' authentication status:
Authenticated: For influencers authenticated in Klear, the unique number of people that viewed each story based on 1st-party Instagram data is applied
Unauthenticated: For influencers not authenticated in Klear, Klear's True Reach Instagram Story calculation will be applied if no reach was manually added.
| The Klear True Reach algorithm predicts two values for Instagram profiles, one for IG Stories and one for IG posts (image/reel/carousel) |
EMV (estimated media value) | The estimated media value attributed from all of the Instagram Stories from the campaign |
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METRIC | DEFINITION | NOTES |
Posts | Total amount of Facebook posts shared by influencers in the campaign (not including FB live, FB stories, or FB Reels). |
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Engagements | Total number of likes and comments all Facebook posts received |
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Engagement Rate | Total Facebook engagements divided by the total number of followers of the Facebook accounts that posted |
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Reach | Klear's True Reach estimation is applied. |
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EMV (estimated media value) | The estimated media value attributed from all of the Facebook posts from the campaign |
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Facebook Stories
METRIC | DEFINITION | NOTES |
Posts | Total number of manually reported Facebook Stories in the campaign. | Facebook stories can only be manually entered and tracked within Klear. |
Engagements | Total number of replies all Facebook stories received based on manual reporting |
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Engagement Rate | Total number of replies divided by the number of Facebook followers of the Facebook accounts that posted |
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Reach | Klear's True Reach calculation is applied |
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EMV (estimated media value) | The estimated media value attributed from all of the Facebook Stories from the campaign. |
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YouTube
METRIC | DEFINITION | NOTES |
Posts | Total amount of YouTube posts shared by influencers in the campaign |
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Engagements | Total amount of likes from the YouTube posts in the campaign. |
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Reach | Total amount of Video Views from the YouTube posts in the campaign. Views are defined as each time a viewer intentionally initiates the playing of a video on their device and watches for at least 30 seconds. |
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METRIC | DEFINITION | NOTES |
Posts | Total amount of Pins shared by influencers in the campaign |
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TikTok
METRIC | DEFINITION | NOTES |
Posts | Total amount of TikTok posts shared by influencers in the campaign |
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Engagements | Total number of likes, comments, and shares from all the TikTok posts in the campaign |
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Engagement Rate | Total TikTok engagements divided by the total number of followers of the TikTok accounts that posted from the campaign |
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Reach | Total number of views across all TikTok posts in the campaign |
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EMV (estimated media value) | The estimated media value attributed from all of the TikTok posts from the campaign |
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X (formerly Twitter)
METRIC | DEFINITION | NOTES |
Posts | Total amount of X posts shared by influencers in the campaign |
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Engagements | Total number of reposts across all the X posts in the campaign |
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Engagement Rate | Total X engagements divided by the total number of followers of the X accounts that posted |
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Reach | Klear True Reach calculations are applied |
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EMV (estimated media value) | The estimated media value attributed from all of the X posts from the campaign |
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Twitch
METRIC | DEFINITION | NOTES |
Posts | Total number of Twitch streams or videos shared by influencers in the campaign |
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Reach | Klear True Reach based on the estimated total number of views on all Twitch streams or videos |
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Blog
METRIC | DEFINITION | NOTES |
Posts | Total number of manually reported Blog Posts in the campaign. |
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Reach | Total number of reach from manually reported metrics |
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