Meltwater offers a variety of different ways to export data and report on your earned, PR, and social efforts. This article will break down the different sections of Meltwater and where reporting options are within them.
Explore
Share Dashboard
Export saved search data in an Explore search into customizable presentation slides.
Navigate to Explore in the left-hand navigation bar
Select a search
Select the arrow on the far right-hand side
Select Share Dashboard
Audience Insights Reports
Audience Insights takes a deep dive into your social media audience based on your saved searches. Use these to understand what resonates with them by discovering their demographics and consumer habits. These can be generated directly from your Explore searches. Learn more about Audience Insights Reports.
To create an Audience Report directly from your Explore search, follow these steps:
Select Explore from the left-hand side navigation bar
Select the search name of your desired social media search to open the folder
Click the purple Actions button in the top right-hand corner
Select Create Audience Report.
You'll be automatically redirected to an Audience login page. Enter your Audience login details.
Confirm the Search name and date range for your report.
Click Next
Select Launch to generate your report
Your report will be sent to your email address for viewing and can be accessed from your Audience account.
Analyze
Brand Report
Understand and report on brand awareness using metrics such as number of mentions, reach, sentiment, coverage by market, and key themes. Brand Report Example
Click Analyze on the left-hand navigation bar
Navigate to Create a Dashboard
Click Get Started
Select Brand Report
Select up to ten inputs. These are your Explore searches or tags.
Your template will load
To share your dashboard:
Click Share
Select a report type:
Link
Download as a PowerPoint
Download as a PDF (available as a link)
Add to Google Slides
Benchmark Report
Compare brands, topics, or competitors to understand their share of voice across mentions, reach, sentiment, source type, and markets. Benchmark Report Example.
Click Analyze on the left-hand navigation bar
Navigate to Create a Dashboard
Click Get Started
Select Benchmark Report
Select up to ten inputs. These are your Explore searches or tags.
Your template will load
To share your dashboard:
Click Share
Select a report type:
Link
Download as a PowerPoint
Download as a PDF (available as a link)
Add to Google Slides
Campaign Report
Analyze and report on mentions from your campaign across various media types, engagement levels, and reach. Highlight the key coverage achieved. Campaign Report Example.
Click Analyze on the left-hand navigation bar
Navigate to Create a Dashboard
Click Get Started
Select Campaign Report
Select up to ten inputs. These are your Explore searches or tags.
Your template will load
To share your dashboard:
Click Share
Select a report type:
Link
Download as a PowerPoint
Download as a PDF (available as a link)
Add to Google Slides
Coverage Report
Highlight your earned media coverage for your stakeholders. Use it for campaigns, issues you’re tracking, or periodic reports. Coverage Report Example.
Click Analyze on the left-hand navigation bar
Click Get Started
Select Coverage Report Template
Select up to 10 inputs for your report
Click Generate
To customize your Coverage Report
Hover over the top right-hand corner of the cover image to replace the existing cover image with your own branded slide cover
Hover over the Meltwater logo to add your own
Choose metrics for the Summary section:
6 metrics are included by default.
To add other metrics, click Add Insight at the top right of the page. This will open our insight library, which contains all available insights.
To remove an insight (and access other options), click the kebab menu
To move an insight, click and drag it.
To resize an insight, use the arrow in the right corner.
Choose coverage to highlight:
In the Coverage Overview section, you’ll find 3 or 5 sections:
By default, Online News, Social Media, and Print will populate. Bonus: if you have Broadcast, you’ll find 5 total sections including TV and Radio.
By default, the top 10 mentions by Reach will be included in Highlighted Coverage
Hover over the top right of Highlighted Coverage and select the content icon to see a list of mentions to choose from.
Hover over any article to deselect mentions by clicking the X and select mentions to display by clicking the + symbol.
By default, only unique (original) articles are shown. To include duplicate or similar articles, click Select Mentions to open the content stream, then click # Duplicates to select the articles you’d like to include.
Content can be selected from other searches and tags. Click the pencil icon to select different inputs.
Choose the number of mentions in the Coverage Overview: This section is intended to give your stakeholders relevant media coverage in addition to the ones you’ve highlighted. Hover over the top right of the Coverage Overview section to change the default mentions from 10 to 50 or 100. By default, the top 10 mentions by Reach will be included.
The container adjusts automatically to ensure that all of the mentions are displayed properly. To change the view, use the corner arrows.
To share your dashboard, click Share. A PDF will be downloaded to share with your stakeholders.
Blank Dashboard (Canvas Layout)
Build an at-a-glance overview of your chosen KPIs to analyze and monitor, and it can also be shared as a PDF. Use it to quickly monitor, measure, and analyze your active PR efforts.
Select Analyze in the left-hand navigation bar.
Navigate to Create a Dashboard
Select Get Started
Select Blank Dashboard (Canvas Layout)
Select Add Insight
Select all the widgets you’d like to include
Click Add
If you have added more than one insight, click Configure
Add your input(s)
Select Apply
Repeat steps 7-9 until you’ve done so for all added insights
Select the purple Download tab button in the top right-hand corner
We will then prepare a PDF file and notify you when it is ready via a download notification on your desktop
Blank Dashboard (Slide Layout)
This is where you can export your metrics into a slide layout. These can be shared as PDF, PPT, Google slides, or a Shareable Link. Showcase the impact of your work by building your dashboard as a presentation to report on your key takeaways for your PR efforts.
Select Analyze in the left-hand navigation bar
Navigate to Create a Dashboard
Select Get Started
Select Blank Dashboard (Slide Layout)
Select Add Insight
Select all the widgets you’d like to include
Click Add
If you have added more than one insight, click Configure
Add your input(s)
Select Apply
Repeat steps 7-9 until you’ve done so for all added insights
Select the purple Download tab button in the top right-hand corner
We will then prepare a PDF file and notify you when it is ready via a download notification on your desktop
Earned Media Measurement
Measure and understand drivers of earned media metrics using an interactive dashboard template designed for PR teams.
Select Analyze in the left-hand navigation bar
Navigate to Earned Media Measurement
Select Create
Select Add Search
Add your search(es)
Select Apply
Select the purple Create Report button in the top right-hand corner
A pop-up of generated slides will appear
Select Share
Select a download option
Classic Dashboard
Create a custom dashboard from our previous generation widget library. Learn more about Classic Dashboard Widgets.
Select Analyze in the left-hand navigation bar
Navigate to Classic Dashboard
Select Create
Select Add Widget
Select a widget
Click Add to Dashboard
Select an input(s)
Click Save
Repeat this process until you have added all the widgets you want to include
Select the green Save button in the top-right-hand corner
Select Actions
Select Share Dashboard
Engage - Measure
Our Measure tab houses dashboards for measuring owned social media performance. Learn more about Getting Started with Measure.
All Measure Dashboards and reporting options can be found by following these steps:
Select the Engage drop-down in the left-hand navigation bar
Select Measure
Select the Engage dashboard you want to report on
Select Action
Select a download option
X (formerly Twitter) Overview
Measure your owned content across X accounts - these can be downloaded as an Excel, PDF, or shared dashboard.
Facebook Overview
Measure your owned content across Facebook accounts - these can be downloaded as an Excel, PDF, or shared dashboard.
Instagram Overview
Measure your owned content across Instagram accounts. The results can be downloaded as an Excel, PDF, or shared dashboard.
LinkedIn Overview
Measure your owned content across LinkedIn accounts - these can be downloaded as an Excel, PDF, or shared dashboard.
YouTube Overview
Measure your owned content across YouTube accounts - these can be downloaded as an Excel, PDF, or shared dashboard.
TikTok Overview
Measure your owned content across TikTok accounts - these can be downloaded as an Excel, PDF, or shared dashboard.
Cross Channel Tags
Measure content based on custom tags.
Cross Channel Overview
Measure content across all of your social accounts.
Instagram Benchmarking
Measure your owned content across Instagram competitive accounts.
Facebook Benchmarking
Measure your owned content across Facebook competitive accounts.
X (formerly Twitter) Benchmarking
Measure your owned content across X competitive accounts.
Facebook & Instagram Paid
Analyze paid performance across Instagram, Facebook & Messenger.
Paid, Earned & Owned
Analyze paid, earned, and owned performance.
Team Performance
Measure your team’s actions taken in conversations.
Report
Digest Reports
Digest Reports are personalized and automated email distributions that deliver the latest media results from your Explore searches directly to your inbox. Learn more about Digest Reports.
Go to the Report drop-down in the left-hand navigation bar
Select Digest reports
Select Create Report in the top right-hand corner
Fill in all the necessary fields you’d like to specify
Select Save
Dashboard Reports
Dashboard Reports are very similar to your Digest Reports; however, they are powered by your dashboards rather than Explore searches. Learn more about Dashboard Reports.
Go to the Report drop-down in the left-hand navigation bar
Select Dashboard reports
Select Create Report in the top right-hand corner
Fill in all the necessary fields you’d like to specify
Select Save
Insight Reports
The Insights Report is an add-on reporting tool that allows you to create your executive report within minutes. Learn more about Insight Reports.
Select Report on the left-hand navigation bar
Click Insight Reports from the drop-down
Select Click here to access your reports in the previous version of Insight Reports.
Select Create Report in the top right-hand corner
Choose your report type
Click Next
Click Create Slides
Make any necessary adjustments
Click Save
PR Insight Reports
PR Insight Reports are a new and customizable earned media report with AI-powered summarization and the ability to verify, modify, or delete content directly in the report. The new PR Insight Report experience allows for easy export into your preferred reporting format, including PPT, Google Slides, PDF, or dynamic links. Create reports based on a campaign or an issue by powering your report on searches or tags. Learn more about PR Insight Reports.
Navigate to Reports in the left-hand navigation bar
Select Insight Reports
Select Create Report
Make any necessary changes or additions
Click Export
Select your format
Klear
Full Campaign Report
Understand the true impact of your campaign by analyzing important metrics such as KPIs, top content, and ROI. A full Campaign Report includes a sample of top posts, demographic data, an overview of influencers, and relevant engagement metrics. Learn more about Sharing Campaign Reports with Stakeholders.
To create a Full Campaign Report, follow these steps.
Select the campaign for which you would like to generate a report in the Campaigns tab
Click the PDF icon on the top right corner of the screen
To customize the campaign report filters, click Edit and select any relevant filters.
Click Create Report to generate
CSV Reporting
Klear also offers three CSV reporting options:
Campaign Members Report
Campaign Content Report
Predictive Analytics Report
Here is how to generate a CSV report in Klear
Select the campaign for which you would like to generate a report in the Campaigns tab
Click the share button on the top right corner of the screen
Select the report you would like to generate
CSV Report options are: Campaign Members, Campaign Content, and Predictive Analytics
Click Export, and the report will generate and be sent to your inbox within 5-10 minutes.
💡 Tip
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