The Insights Report is an add-on reporting tool that allows you to create your own executive report within minutes. Click here to see our example report.
This guide will cover:
Requirement
Insights Reports are created using saved searches. Some reports even have the opportunity to add multiple searches. Ahead of creating a report, create saved searches in Explore.
Creating an Insight Report
Follow the below steps to create an Insights Report.
Select Report on the left-hand navigation bar
Click Insight Reports from the drop down
Select Click here to access your reports in the previous version of Insight Reports
Note: Or select the green Create report button to use the PR Insight Reports and Comparative Template. Learn more about PR Insight Reports and Comparative Template.
Select Create Report in the top right-hand corner
Choose your report type
PR Insight Report: get insights for your brand with the opportunity to benchmark again your competitors
Comparative Report: benchmark people, products, and other related entities against each other
Social Report: gain social insight for your brand benchmarked against your competitors
Click Next
Adjust the Date Range to the timeframe you’d like to report on and complete all required fields identified with a * symbol
Click Create Slides
Once the slides populate, make edits as needed
Click the pencil icon next to any slide to edit and add custom summaries.
Click Save
After all slides have been reviewed and edited where necessary, click Update in the bottom right-hand corner to reflect all changes
To change the master settings, such as adding slides or changing searches, click the Back
When the report has been finalized click the X in the top right-hand corner. Your new insight report will now live in the Insight reports section of your account found in the left-hand navigation bar under Report
Editing Insights Reports
The main purpose of the Insights Reports is to easily show the success of your PR and communications efforts. These reports provide a straightforward and shareable format, eliminating the need for time-consuming data searches, spreadsheet management, or complex report creation. The process is automated, but you might find areas in the PDF report that you want to edit after it's generated.
To edit parts of the report, use the "Review and Update slides" feature. Follow these steps to access it:
Select Report on the left-hand navigation bar
Click Insight Reports
Once the Insight Report page loads, click on the Kebab Menu on the Insight Report you would like to edit
Select Review and update slides
You are able to edit:
Editing the Title
Editing the highlights on each slide
Removing m-score
Adding key messages
Featured negative and positive articles
Note: You will need to lock the edits if you choose to rerun the data and you want to keep your edits!
Other parts of the report must be changed within the master settings. This can be found by following the below steps:
Select Report on the left-hand navigation bar
Click Insight Reports
Once the Insight Report page loads, click on the Kebab Menu on the Insight Report you would like to edit
Select Change master settings. This will bring you back to the same layout you saw when initially creating the report. These items can be changed within the master settings:
Date Range
Report Title
Language
Brand Name
Cover and Logo Images
Available Insights
Cover Slide:
Enhance your presentation by including a customized cover page to clearly divide different sections within your report. Include your brand image, a logo and section title.
Executive Summary:
This slide is an automated summary of the highlights from your report. Results of this slide will vary depending on which metrics and slides you decide to include in your report. (This slide can not be duplicated).
Custom Summary (Optional):
Include a custom summary slide that captures an overview of the main points from your report. Additionally this slide could also be used as a general text-based slide.
Media Exposure:
Display your brand’s media exposure by showing the volume of mentions vs. reach over time and the top publications with the most mentions.
Share of Voice by Reach:
Show a comparison of share of voice between your brand and selected competitors based upon the reach of publications.
Share of Voice by Volume:
Show a comparison of share of voice between your brand and selected competitors based upon the volume of mentions.
Competitive Media Exposure:
Compare the volume of earned media mentions between your brand and selected competitors over time.
Tonality:
Display the overall tone of mentions about your brand by showing the sentiment breakdown for mentions and how it trends over time. This slide also highlights articles with the most impact by reach.
Key Messages:
Get insight on the frequency of key messages you have supplied for your brand , or in relation to competitors. These words or phrases are cross-referenced with the selected searches to see how many times each phrase was mentioned.
mScore:
Display the breakdown of your brand’s mScore, or in relation to competitors. mScore is a unique measurement developed by Meltwater to understand perception of your brand over time giving equal weight to volume, reach, and sentiment.
mScore Position:
View the position of your brand’s mScore, or in relation to competitors. This slide provides a way to visualize how the varying degrees of sentiment vs. exposure can affect the mScore.
Social Media Exposure:
Display your brand’s total mentions by showing the volume vs. reach over time and by the top social channels with the most mentions.
Broadcast Exposure:
Showcase the number of broadcast mentions that your brand has trended over time by displaying its mentions by volume, top stations and the overall sentiment.
Print Exposure:
Showcase the number of print mentions that your brand has trended over time by displaying its mentions by volume, top publications and the overall sentiment.
AVE:
Display the monetary value of your brand’s media coverage by using Advertising Value Equivalency to estimate and highlight the amount of revenue attributed to an article.
Website Impacts:
Display a clearer picture of what types of articles brought users to your website
Geo Presence:
Display the local distribution of the earned media mentions for your brand. (Limited to these countries: USA, Canada, Germany, France, Brazil, Australia and Sweden.)
Geo Presence by Country:
Display the global distribution of the earned media mentions for your brand.
Top Publications:
Display a list of the top publications with the most mentions of your brand by volume or reach.
Top Influencers:
Display a list of the top publishers with the most mentions of your brand across your selected source types
Top Languages:
Display the top languages that most frequently mention your brand.
Table of Contents:
Provide an overview of your presentation by adding an auto-generated Table of Contents which are based on the summary panel titles of the slides you’ve included in the report
Troubleshooting
Fixing slides that are not fully loading
When you submit a report, it enters a queue for processing. If there is no queue your report should generate in about 45 seconds. If there is a queue, you’ll receive a message estimating the time it will take to generate your report. If you get no message or progress bar, refresh your browser and come back to it in about 10 minutes. During this time your report will have had a chance to automatically queue itself back up and complete. Additionally, if you supply an email address it will email you whenever an update has completed.
💡 Tip
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