Welcome to your go-to-guide on Analyze. Analyze helps you to create your analytics with a focus on ease of use and advancing analytics to insights.
Earned Media Analytics
These analytics allow you to use your pre-configured searches with our specially designed dashboard templates to further analyze your monitoring results.
Create a new Dashboard
Select Analyze from the left-hand side navigation bar
Scroll down to Earned Media Analytics, under the dashboard template you'd like to use select Create
On the new page, select 'Add Search'
Select the Search(es) and/or tag(s) you'd like to analyze via the inputs list. You can select up to 10 inputs to compare in your Dashboard.
5. To save your Dashboard, select Save in the top left
6. Enter a name and select Save
NOTE: Broadcast searches will not apply to the following widgets: "Key Results", "Top Performing", "Potential Reach", “Share of Voice by Reach”, and "Top Publications by Reach".
To create a shareable report of your dashboard:
Click Create Report in the top right-hand corner
After your slides have been generated, you have the ability to edit the text present on each.
When you are done with your edits click Save in the top right-hand corner
Then click Share, to open your options:
Get Report Link (password protected link to report)
Learn more about the Analyze sections
What are the highlights of this coverage?
This section is designed to provide a high-level overview of the coverage for the chosen date range. It also provides context as to how this coverage compares to the previous date period, enabling you to quickly see any trends as to how your coverage is performing.
Sentiment - This metric provides an overview of the sentiment of the results. It is computed by deducting the results with negative sentiment from the results with positive sentiment, then comparing this with the total documents with a sentiment rating. Formula: ([number of positive documents] - [number of negative documents]) / ([number of documents with a sentiment rating]) x 100
What are the top documents from my coverage?
This section identifies the top documents within your coverage based on the highest reach, most syndicated, and top social echo, allowing you to quickly review the content creating the most impact.
How much coverage is being received?
With visualizations graphically showing the media coverage's performance, you can identify any important events via a Share of Voice, Media Exposure (current date range), and comparison to last year.
Who is talking about this coverage?
This section highlights the publishers of the media coverage by the highest volume of coverage and their potential reach. Here you can quickly identify when you have been mentioned by your key publications or sources that would be of interest to you due to their size or volume of content they are publishing.
What are the top entities and keywords for this coverage?
This widget shows the entities that appear most frequently as identified using algorithms. An entity is a keyword that is usually classified as a common noun or proper noun.
How large of an audience is this coverage reaching?
Finally, visualize the potential audience size that your coverage has reached via a Share of Voice and Potential Reach graph (current date range).
Learn more about how article reach is measured within our dedicated article here.
What is the sentiment of this coverage?
This provides a look at each document and boils the article's tone into either positive, negative, or neutral derived from our natural language processing algorithms.
Learn more about Sentiment in our dedicated article here.
Contextual Content Stream
From the Brand dashboard, you can always open the content stream to see all of the documents that are powering your dashboard.
From this content stream, you can take all the same actions you would expect from the content streams in Monitor or Explore (ex. tag, link out, change sentiment, etc.)
This Content Stream is also contextual, meaning if you click on a spike or widget from the breakdown section, the stream will open to only highlight the documents related to that specific spike/widget.
Event Analysis Dashboard
From the Brand dashboard, you can drill down into certain widgets. This drill-down view is called Event Analysis. With Event Analysis, you can compare a point in time against the prior 14 days to determine why there may have been a change in their media coverage.
Event Analysis can also be pulled from Smart Alerts Spike Detection.
Click into the widget or spike you wish to analyze further, and in the content stream, click Launch Event Analysis.
The Widgets within Dashboard are the graphs and analytics that can be added onto your page. These are customizable to help you tailor your reporting to needs.
For an overview into each Widget please review this article here.
For further details into how to add a widget to your dashboard please review this article here.
The color scheme used on our widgets can also be updated to further match your branding, for further details into how to update the colors please review this article here.
You can customize your Dashboard page into a presentation deck which can then be shared with others without needing to log into the Meltwater platform.
To get started select "Share Dashboard" from the drop-down Actions menu.
To read more about shareable dashboards, check out this article here.
If you use Meltwater Engage, Analytics is also home to your social media engagement reports.
Social Analytics allows you to measure your social channel performance individually
or aggregate data from multiple profiles so you can report back on the success of your social media channels. These reports incorporate your engagement data from Meltwater Engage and defined competitors.
Check out our dedicated Get Started with Social Analytics article
Other Analytic Reporting Options
Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.
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