Measure is a tab within Meltwater Engage that houses dashboards for measuring owned social media performance. Measure is also now the home of all legacy social templates, such as channel overviews, benchmarking, team performance, and more.
This article will cover:
Creating a Dashboard in Measure
To create a dashboard in Measure, follow these steps:
Click the Engage drop-down in the left-hand navigation bar
Select Measure
If you have not created a dashboard in Measure before, click Create Dashboard. If you have created a Measure dashboard, click Create Social Dashboard in the top right-hand corner.
Note: Just below the Create Dashboard button, you will see all legacy social templates. The workflow for creating a legacy social dashboard has not changed.
Select one or more templates to display as tabs (up to 10)
Cross Channel overview
Facebook overview
Instagram overview
LinkedIn overview
Team Performance
TikTok overview
Twitter overview
YouTube overview
Click Next
Select the owned accounts you want to include in this dashboard
Click Create
To save and give your dashboard a name
Click the Save drop-down in the top right-hand corner of your dashboard
Click Save as
Enter a name
Select Save
Your saved dashboard will now appear on the Measure homepage
Editing and Deleting Dashboards
Editing a Dashboard
Click the Engage drop-down in the left-hand navigation bar
Select Measure
Select the dashboard you want to edit
Click Edit on the right-hand side of your screen
To delete a metric, click X on the metric
To resize a metric
Hover over the metric you want to resize
Click and drag the arrow in the bottom right-hand corner of the metric
To save changes to your dashboard, click Save
Deleting Dashboards
Click the Engage drop-down in the left-hand navigation bar
Select Measure
To delete a single dashboard
Hover over the dashboard you want to delete
Click Delete
To delete multiple dashboards
Click the checkboxes to the left of the dashboard name
Click Delete in the green toolbar that appears
Sharing Your Dashboard
Click the Engage drop-down in the left-hand navigation bar
Select Measure
Click on the dashboard you want to share
Select Share on the right-hand side of your dashboard
Click Export Excel or Share Dashboard to download the dashboard into customizable presentation slides
Dashboard Features
Measure dashboards feature several familiar, as well as new features.
Starting with the bar across the top
Left side
Name of current dashboard.
Click to open a dropdown of all saved dashboards to choose from.
Save dashboard
Either as a new dashboard or changes to an existing one
Save as
Save the current dashboard as a new dashboard
Back to the Measure homepage
Owned Accounts filter
click to open and edit the social accounts powering this dashboard
Tags filter
Filter by up to 50 post tags applied during scheduling in Publish
The Match all selected option only shows posts that have all selected tags applied. When enabled, posts that contain “Tag A” AND “Tag B” will return. When disabled, posts that contain “Tag A” OR “Tag B” will return.
When the Tags filter is applied, any widget affected will display a tag icon in the upper right corner. Hover over this icon to see all applied tags.
Right side
7. Link to a dedicated Help Center article for Measure
8. Date Range filter
Below the filters and bar across the top, is the dashboard itself.
Tabs bar - displaying up to 10 separate templates as individual tabs
Current tab - the current tab will highlight teal, and its title will display in bold
Delete tab - click the chevron to find the option to delete a tab
Edit - edit the widgets on the current tab
Share - export/sharing options
Information hover - includes a definition for the specific metric
Download - download an individual widget as a PNG
Top Posts
The Top Posts widget includes two additional options: View and Sort by.
To change either of these options, click the Edit button for the entire dashboard.
View options
There are two view options: Gallery and List
Gallery view is the default view, displaying top posts in a card style, with each post including the channel, message copy, and creative asset prominently displayed.
List view is a grid-style view, prominently displaying post metrics in columns.
Posts are represented by rows, with attributed metrics in columns. Columns include:
Posts - with channel name, avatar, copy preview, and asset preview
Post date - day post was published to native channel
Type - the type of post (image, video, reel, story, etc.)
Impressions
Reach
Engagement
Engagement rate
Comments
Shares
Saves
Replies
Reactions/Likes
Post clicks
Video views
Dislikes
Plays
Post link clicks
Avg. time watched
Reposts
Quote posts
List view features up to 50 posts per page, then paginates.
Each post includes image previews, post date, and post type.
Posts (not videos, reels, etc.) include Impressions and Reach
The Top Posts widget can also be resized and expanded to include more rows of posts (i.e. 3 rows of 5 posts, for a total of the top 15 posts).
Dashboard Metrics
Each template has set of social media metrics displayed via widgets. Find the list below, per template.
Cross Channel Overview
Metric | Definition |
Total Posts | The total number of posts within the specified date range, sum of all channels (Facebook, Instagram, LinkedIn, TikTok, YouTube, and X). |
Post Engagements | Post engagements are the number of times that users engaged with your posts during the reporting period. It includes Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. |
Engagement Rate | The average engagement rate for the posts published to your accounts on Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. It is the number of times users engaged with your content as a percentage of impressions. |
Net Fans | The number of new audience members gained minus the audience members lost. It includes Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. |
Post Impressions | The number of times posts on your Facebook, Instagram, LinkedIn, TikTok, YouTube, and X accounts appeared on someone’s screen. |
Post Reach | The number of people who saw your posts on your Facebook, Instagram, and TikTok Pages or accounts. |
Post Video Views | The number of times people watched videos you published to your accounts on Facebook, Instagram (includes Reel plays), LinkedIn, TikTok, YouTube, and X. |
Post Link Clicks | The total number of times users clicked the links in your posts. It includes Facebook, LinkedIn, and X. |
Cross Channel Top Posts (Gallery) | The top posts, sorted by engagement rate. |
Cross Channel Top Posts (Table) | The top posts, sorted by engagement rate. |
Facebook Overview
Metric | Definition |
Total Posts | The total number of Page posts within the specified date range. |
Page Engagements | The number of reactions, comments, and shares received by your posts and by other Facebook posts where people mentioned your Pages, checked in into your places, responded to your events, and liked your Pages |
Post Engagements | The number of reactions, comments, shares and clicks on your posts within the selected time frame. |
Engagement Rate | The average engagement rate for the posts published to your pages. It is the number of times users engaged with your content as a percentage of reach. |
Page Impressions | The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page, and more. (Total Count) |
Post Impressions | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos, and more. (Total Count) |
Page Reach | The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page, and more. (Unique Users) |
Post Reach | The number of people who had your Page's post enter their screen. Posts include statuses, photos, links, videos, and more. (Unique Users) |
Post Link Clicks | The number of times that users clicked on the links within your posts during the reporting period. This includes both organic and paid activity. |
Other Clicks | Other clicks include Link clicks, clicks to the associated business page profile or profile picture, post reactions (such as likes or loves), comments, shares, clicks to expand media to full screen (such as photos), clicks to take actions identified as your campaign objective (such as liking your page for a page engagement campaign). |
Post Video Views | The number of times your video was viewed for more than 3 seconds |
Top Facebook Posts | The top posts sorted by engagement rate. |
Total Posts Trend | The total number of Page posts within the specified date range. |
Posts Type Breakdown | The total number of Page posts by type within the specified date range |
Post Engagement Breakdown | The number of reactions, comments, shares, and clicks on your posts within the selected time frame. |
Page Impressions Trend | The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page, and more. (Total Count) |
Page Reach Trend | The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page, and more. (Unique Users) |
Page Engaged Users | The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users) |
Post Impressions vs. Reach | Your post impressions vs your post reach. |
Post Link Clicks | The number of times that users clicked on the links within your posts during the reporting period. This includes both organic and paid activity. |
Post Video Views | The number of times your video was viewed for more than 3 seconds |
Total Fans | The total number of people who have liked your Page. (Unique Users) |
Net Fans | The number of new audience members gained minus the audience members lost. |
Page Engaged Users | The number of people who engaged with your Page. Engagement includes any click or story created. (Unique Users) |
Fan growth | The number of followers as of the last day of the selected time period. |
Page Like Trend | The total number of people who have liked your Page. (Unique Users) |
Top Locations | Aggregated Facebook location data, sorted by country. |
Top Cities | Aggregated Facebook location data, sorted by city. |
Age Breakdown | Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles. (Unique Users) |
Gender Breakdown | Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles. (Unique Users) |
Instagram Overview
Metric | Definition |
Total Posts | The number of posts published to your accounts. Posts include photos, videos, carousels, reels, and stories |
Profile Actions | The number of times users clicked on your profile as well as the links within your profile to contact you (email, phone, text), get directions to your location, or visit your website. |
Post Engagements | Post engagements are the sum of likes, comments, shares, and saves. |
Engagement Rate | The average engagement rate for the posts published to your accounts. It is the number of times users engaged with your content as a percentage of impressions. |
Post Impressions | The number of times users viewed your posts within the selected time period. Reel plays are included in this metric as Instagram does not include an impressions metric for Reels. |
Post Reach | The number of people who saw content you published during the time frame at least once. Content includes photos, videos, carousels, reels, and stories |
Website Clicks | The number of taps or clicks on the website link in your profile, without paid promotion |
Post Video Views | The number of times people watched organic video posts you published during the time frame for three seconds or longer. Reel plays are also included here. |
Top Instagram Posts | The top posts, sorted by engagement rate. |
Total Posts Trend | The number of posts published to your accounts. Posts include photos, videos, carousels, reels, and stories |
Posts Type Breakdown | The number of posts published to your accounts. Posts include photos, videos, carousels, reels, and stories |
Post Engagement Breakdown | The total number of organic likes, organic comments, organic shares, organic saves, and story replies. |
Post Impressions vs. Reach | Your post impressions vs your post reach. |
Profile Actions | The number of times users clicked on your profile as well as the links within your profile to contact you (email, phone, text), get directions to your location, or visit your website. |
Story Performance | Breakdown of how people are viewing and interacting with the stories that you published during the selected date range. |
Website Clicks | The number of taps or clicks on the website link in your profile, without paid promotion |
Post Video Views | The number of times people watched organic video posts you published during the time frame for three seconds or longer. Reel plays are also included here. |
Total Fans | The number of followers as of the last day of the selected time period. |
Net Fans | The number of new audience members gained minus the audience members lost. |
Fan growth | The number of followers as of the last day of the selected time period. |
Top Locations | The number of followers located in each country. |
Top Cities | The number of followers located in each city. |
LinkedIn Overview
Metric | Definition |
Total Posts | The number of posts published to your Pages |
Post Engagements | The total number of reactions, comments, shares, and post clicks. |
Engagement Rate | The number of times people clicked, liked, commented, shared, or performed any type of click on any content from your Pages, as a percentage of the people who saw them (impressions). |
Post Impressions | The number of times your posts were displayed to users. This does not include impressions when your posts are shared by other users. |
Total Page Views | Total number of views of your page. |
Post Link Clicks / Change to Post clicks | The number of clicks on posts you published during the time frame. |
Top LinkedIn Posts | The top posts, sorted by engagement rate. |
Total Posts Trend | The number of posts published to your Pages |
Content Type Breakdown | The number of posts published to your page broken down by post type.
|
Content Type Breakdown | The number of posts published to your page, broken down by post type.
|
Post Engagements | The total number of reactions, comments, shares, and post clicks. |
Post Engagement Breakdown | The total number of reactions, comments, shares, and post clicks. |
Engagement Rate | The number of times people clicked, liked, commented, shared, or performed any type of click on any content from your Pages, as a percentage of the people who saw them (impressions). |
Post Link Clicks | The number of clicks on posts you published during the time frame. |
Post Video Views | The number of times people watched videos you published during the time frame for at least three seconds. Does not include replays |
Page Views by Device | A breakdown of LinkedIn page views over time, broken out by desktop and mobile views. Mobile metrics include LinkedIn native apps and mobile web browsers. |
Total Followers | The number of followers as of the last day of the selected time period. |
Net Followers | The number of new audience members gained minus the audience members lost. |
Fan growth | The total number of followers over time. |
Follower Count | The number of followers as of the last day of the selected time period. |
Team Performance
Metric | Definition |
Average first reply time | The average time it took your team to send out the first reply to a received message. |
Received messages | The total number of messages received during the reporting period. |
Actioned messages | The total number of received messages with an action applied during the reporting period. Actions include: mark as complete, replies, retweets, likes, and tags. |
Here is an SLA summary of your response times | Total volume of received messages, actions, and the average first reply time during the reporting period. |
Most replies | This user sent the most replies during the reporting period. |
Action rate | The number of total actioned messages divided by total received messages during the reporting period. |
Slowest first reply time | The longest time a user took to reply in the reporting period. |
Fastest avg. time to reply | The user that had the fastest replies (average) in the reporting period. |
Here are your reply stats totals | Summary of metrics in the reporting period versus the comparison period. |
Here are your reply stats by team member | Breakdown of the slowest first reply time (minutes), average first reply time (minutes), total replies, and total actions, by user. |
TikTok Overview
Metric | Definition |
Total Fans | The number of followers as of the last day of the selected time period. |
Net Fans | The number of new audience members gained minus the audience members lost. |
Post Engagements | The number of Reactions, Comments, and Shares on your channel’s videos for the selected period. |
Total Posts | The total number of posts published to your accounts. |
Total Profile Views | The total number of times your profiles were viewed in the selected period. |
Total Video Views | The total number of times your account's videos were viewed in the selected period. |
Post Reach | The total number of unique users who watched your videos. |
Top TikTok Posts | The top posts, sorted by engagement rate. |
Followers and Growth Breakdown | The total number of times your profiles were viewed in the selected period. |
Total Posts Trend | The total number of posts published to your accounts. |
Post Engagement Type Breakdown (Pie) | The number of Reactions, Comments, and Shares on your channel’s videos for the selected period. |
Post Engagement Type Breakdown (Trend) | The number of Reactions, Comments, and Shares on your channel’s videos for the selected period. |
Profile Views | The total number of times your profiles were viewed in the selected period. |
Post Video Views | The total number of times your account's videos were viewed in the selected period. |
Post Reach Trend | The total number of unique users who watched your videos. |
Avg. Video Watch Rate | Percentage of views that completed watching the full video. The average across videos posted in the selected period. |
Total Time Watched | The total amount of time people spent watching your videos. |
Avg. Time Watched | The average amount of time people spent watching your videos. |
Avg. Post Engagement | The number of likes, comments, and shares of your videos, as a percentage of the number of unique users who watched them. |
X (formerly Twitter) Overview
Metric | Definition |
Total Posts | The total number of posts published to your accounts. |
Post Engagements | The number of times people clicked, replied, reshared, or liked the posts in the selected time frame. |
Engagement Rate | The number of times people replied, reshared, liked, or clicked on any content from your profiles, as a percentage of the people who saw them (impressions). |
Post Impressions | The number of times your posts were displayed to users. This includes impressions when your posts are retweeted by other users. |
Post Video Views | The number of times people watched at least 2 seconds of videos you published during the time frame with 50% of the video in view |
Post Link Clicks | The number of times people clicked on the links in posts you published during the time frame. |
Top Tweets | The top posts, sorted by engagement rate. |
Total Posts Trend | The total number of posts published to your accounts. |
Content Type Breakdown | The total number of posts published to your accounts. |
Content Type Breakdown | The total number of posts published to your accounts. |
Post Engagements | A count of the number of times a user has interacted with your handle's posts. |
Post Engagement Breakdown (Pie) | A breakdown of engagements on your posts within the selected time frame. |
Post Engagement Breakdown (Trend) | A breakdown of engagements on your posts within the selected time frame. |
Engagement Rate | The number of times people replied, reshared, liked, or clicked on any content from your profiles, as a percentage of the people who saw them (impressions). |
Post Impressions | The number of times your posts were displayed to users. This includes impressions when your posts are retweeted by other users. |
Post Video Views | The number of times people watched at least 2 seconds of videos you published during the time frame with 50% of the video in view |
Post Link Clicks | The number of times people clicked on the links in posts you published during the time frame. |
Total Followers | The number of Twitter followers as of the last day of the selected time period. |
Net Followers | The number of new audience members gained minus the audience members lost. |
YouTube Overview
Metric | Definition |
Total Subscribers | The number of subscribers on the last day of the period. |
Subscribers Gained | The number of times users subscribed to your YouTube channel during the reporting period |
Total Views | The number of times that your video was viewed in the selected reporting period. This includes organic activity only. |
Interactions | The total number of times users liked, commented on, shared, clicked on annotations, clicked on cards within your video, and subscribed to your channel from the video during the reporting period. |
Published Videos | The number of published videos in the selected time period. |
Top YouTube Videos | The top posts, sorted by engagement rate. |
Views Trend | The number of times that your video was viewed in the selected reporting period. This includes organic activity only. |
Total Subscribers | The number of subscribers on the last day of the period. |
Subscribers Breakdown | Subscribers gained is the number of times users subscribed to your YouTube channel during the reporting period. Subscribers lost is the number of people who unsubscribed from your channel in the selected time frame. |
Published Videos | The number of published videos in the selected time period. |
Published Video Reactions (Pie) | Breakdown of engagements. Comments = the number of comments on the videos on your channel. Shares = the number of times your videos were shared. Likes = the number of likes received by all the videos on your channel (Organic only). |
Published Video Reactions (Trend) | Breakdown of engagements. Comments = the number of comments on the videos on your channel. Shares = the number of times your videos were shared. Likes = the number of likes received by all the videos on your channel (Organic only). |
Average Percentage Viewed, Average View Duration, & Estimate Minutes Watched | Average view duration - seconds = The average view duration received by your channel's videos. Average view percentage = The average percentage of video playback for your channel. Estimated minutes watched = The total estimated number of minutes watched received by your channel's videos. |
Note: Top Performing Posts will never exceed 150 regardless of the number of Total Posts. For example, you may see 188 Total Posts populating, but Top Performing Posts will only show up to 150.
Legacy Social Templates
Owned Social Analytics allows you to measure your social channel performance individually or aggregate data from multiple profiles so you can report back on the success of your social media channels. These reports incorporate your engagement data from Meltwater Engage and defined competitors.
Each widget on your analytics pages includes an information (i) icon sharing further details on the data being presented. To learn more about the metrics across all Owned Social Analytics pages, check out our dedicated article here.
Protip: If you've chosen to opt-out of Analytics, you will not be able to view any of the Owned Social Analytics reports that were previously located under Engage Measure.
Overview pages
Overview analytics provides you with a report on your engagement history with the respective social media platform via Meltwater Engage. These include:
Facebook overview
Instagram overview
X (formerly Twitter) overview
LinkedIn overview
YouTube overview
TikTok overview
Cross Channel overview
To get started:
Click Measure ____ to open one of the dashboards
Select the account(s) from the top right-hand corner and choose the social profiles you'd like to analyze
Note: To analyze multiple social channels within one report, check out your Cross Channel Overview!
Each widget on your analytics pages includes an information (i) icon sharing further details on the data being presented. To learn more about all of the metrics across all Owned Social Analytics pages, check out our dedicated article here.
Cross Channel Tags Analytics
This report page leverages the social posts and data that has been tagged by your users within Meltwater Engage to build customized reporting. You can benchmark up to 10 tags to be compared. The charts included within this report are Impressions, Engagements, Clicks, and Video Views, plus a final table with a total volume per tag comparison.
Tag Analytics reports are available if you use Meltwater Engage.
To get started, make sure you've applied tags to the social media data you're looking to analyze. Applying tags to social media content is great for campaign management, organizing your content and reporting. Any of your Meltwater users can manage the tags applied to allow you to collaborate with your whole social media team.
Check out our article on applying tags to your social posts here!
To build your Cross Channel Tags report:
Click the Engage drop-down in the left-hand navigation bar
Select Measure
Navigate to Legacy social templates
Click Show more
Select Measure Tags on the Cross channel tags option
Select + add tag
Select up to 10 tags to be benchmarked
Select OK to apply these tags
Benchmark Analytics
With Benchmark Analytics you can compare your owned handles against your competitors and industry peers.
To get started, you'll need to define your competitors or industry peers social handles to be benchmarked against your profiles.
Protip: Your defined competitors and industry peers data starts being collected from the day you enter them into the platform, we strongly recommend doing this while setting up your account.
Learn more about defining your competitors and setting up your benchmark analytics within this dedicated article here!
Team Performance
The Team Performance template in Analyze allows you to easily track, measure, and trend your team actions in Conversations.
This dashboard features data for all conversations actions, across all connected social channels. As show below this dashboard features 10 visualizations, including a section by team member.
The Team Performance dashboard offers a single lens for community teams to easily track actions in Conversations and identify trends and areas for improvement.
Key Benefits:
Gain visibility into your team’s performance and make sure output supports community growth and engagement
Ensure your team is meeting agreed upon response-times (SLAs) and course correct if need be
Identify coaching opportunities with your lowest-performing employees
Motivate your team by visualizing user by user output and identifying trends and areas for improvement
The Team Performance dashboard can found in the Social Analytics section of Analyze.
Below are the metric definitions for this dashboard.
Average first reply time is the average time it took your team to send out the first reply to a received message.
Total received messages is the total number of messages received during the reporting period.
Actioned messages is the total number of received messages with an action applied during the reporting period. Actions include mark as complete, replies, retweets, likes, and tags.
Here is an SLA summary of your response times view total volume of received messages, actions, and the average first reply time during the reporting period.
Most replies. This user sent the most replies during the reporting period.
Action rate is the number of total actioned messages divided by total received messages during the reporting period.
Slowest first reply time is the longest time a user took to reply in the reporting period.
Fastest average time to reply is the user that had the fastest replies (average) in the reporting period.
Here are your reply stat totals summary of metrics in the reporting period versus the comparison period
Here are your reply stats by team member breakdown of the slowest first reply time (minutes), average first reply time (minutes), total replies, and total actions, by user.
You also have the ability to download individual insights to PNG. Each widget features a down arrow in the top right corner, that downloads the image directly to your computer.
The dashboard can also be shared as a link, PowerPoint, PDF, and Google Slides.
Sharing, exports and scheduling email reports
Within each Owned Social Analytics page, the Actions button in the top right corner includes all your sharing and exporting options. These include:
Download Excel: This creates a CSV file that will be emailed to your user email address. This file includes the raw data and metrics for the posts visible within your page. Each Excel Report is different based on the different template types and data available from the different social channels
Facebook Overview: Report Overview, Summary, Page Fans, Page Fans Change, Post Types, Impressions, Video Views, Audience Gender, Audience Country, Audience City, Audience Online, Top Posts
Instagram Overview: Report Overview, Summary, Top Posts, Followers Count, Post Types, Audience Gender, Top Stories, Audience Country, Audience City, Audience Online
X (formerly Twitter) Overview: Report Overview, Summary, Followers Count, Impressions, Engagements, Tweet Types, Top Posts
LinkedIn Overview: Report Overview, Summary, Top Posts, Followers, Follower Gain, Page Views, Impressions, Post Types, Engagement Types, Audience Country
Cross-Channel Overview: Report Overview, Summary, Top Posts, Followers Count, Impressions, Video View
Cross-Channel Tags Overview: Report Overview, Impressions, Engagements, Clicks, Video Views, Received, Top Tags
Facebook Competitive Benchmarking: Report Overview, Page Fans, Engagement Rate, Page Performance, Page Post Types, Engagement Breakdown, Top Posts
Download PDF: This will create a PDF slide deck that will download on your current page. This PDF displays each row of graphs from your Owned Social Analytics report on a new slide. If you are looking for a similar format but would like to customize the display, add text and choose which graphs are featured then Share Dashboard is our recommended option.
The PDF report will show either the gallery or list view of the Top Performing Posts widget, depending on which version is selected when downloading the report.
Share Dashboard: Creates a sharable dashboard that you can further customize, edit the slides and graphs before sharing a link for others to view the results online. Learn more about shareable dashboards in this article. This is accessible for Overview and Tags reports and isn't currently available for benchmark reports.
View Dashboards: Provides you with a list of previously created Shareable Dashboards.
Schedule Report: Schedule a copy of your report to be emailed to a group of up to 25 email addresses on a weekly or monthly interval. Weekly reports are delivered on Tuesday and look at the previous week's data. Monthly reports are delivered on the second day of the month and look at the previous month's data.
When entering the recipient list of email addresses be sure to separate each address with a new line/enter.
Manage Subscriptions: View or delete the scheduled reports currently being distributed.
Understanding Page Level and Post Level data
In Owned Social Analytics we display data as it comes from the various social channel's APIs.
As there are many different types of data, understanding these can be difficult and it may appear to vary from tool to tool or even from the native channels. Rest assured that our data is accurate, and there is usually an explanation for any apparent data discrepancies.
If you'd like to learn the definitions for the metrics within Owned Social Analytics, check out our dedicated article here.
In Owned Social Analytics there are three different types of data:
Page level data accounts for actions taken on the page during a time frame.
Post level data is lifetime values specific to actions taken on those posts.
Follower and Audience data are the demographics and audience location data points and widgets.
Confusion often occurs when looking at other providers that blend these metrics together. We disagree with that approach because we'd rather provide a clear picture of what data is being analyzed and how the data types are different.
In Owned Social Analytics, most metrics, such as the overview cards at the top and graphs showing data over time, are based on Page level data. For example, Total Impressions is the total number of impressions on any post on the page during the time frame.
Post level data is seen in the Gallery and List view of the Top Performing Posts widget. This is showing the lifetime value of engagements, impressions, etc. on the posts published during the selected time frame.
To use a practical example to illustrate the difference between these two data types, let's say that I am looking at the Facebook Overview report for November 1-30, 2020. If on November 15 a fan viewed a post that was published on October 1, that impression will be included in the Total Impressions and Impressions over time widgets but it would not be included in the Gallery or List view of Top Performing Posts because the post was not published in November. Therefore, if you summed up the impressions from the Gallery or List view, it would most likely not equal the Total Impressions widget.
Owned Social Analytics shows the data that the various social channels provide through their APIs, and we do not manipulate this data or do any calculations with it. Unfortunately, in some cases the social channels only provide certain metrics at a Post level and not at the Page level.
For example, Instagram does not provide reach at the Page level but does at the Post level. This is why you see this metric in the Top Performing Posts widget (Post level metrics), but it is not included in any of the totals or other charts (Page level metrics).
Reach vs Impressions
Reach - the total number of people who saw your content
Impressions - the number of times your content was shown
So Impressions are the total number of times your content has been seen, while Reach is the unique number of people that have seen your content.
For example, I have a piece of content that has been shown to 5 people. Reach would equal 5. Three of those people saw my post 2 times. Impressions therefore would equal 8. 2 people seeing once (2) + 3 people seeing twice (6) = 8 Impressions.
Based on the above logic, impressions are always higher than reach. That is because one person can have multiple impressions of the same piece of content.
💡 Tip
Need more help? Find answers and get help from Meltwater Support and Community Experts.