Insights Catalog

The following insights are available in Dashboards. Learn more about each insight below:

Advertising Value Equivalency (AVE) by News Media Type

Show the total AVE across your selected inputs, broken down by news media type.

AVE Trend

Shows AVE between your selected inputs, trended over time. AVE is calculated in USD.

Average Sentiment

Shows the average tonality of mentions across your selected inputs. Sentiment is derived from our natural language processing algorithm.

Average Sentiment Trend

Shows an average tonality of mentions for each of your selected inputs over time. YouTube data is excluded from this visualization per their policies.

Custom Image

Customize your dashboard by adding your own images via hyperlink or upload directly into Dashboards.

*This insight does not export

Custom Text

Showcase your current campaigns, initiatives, or takeaways for stakeholders. Modify the text to show numbered lists, emphasize your message in italics, or group concepts with bullets. More customizable text blocks allow for sorting of information in your dashboard, and delivers the message to your reader.

*This insight does not export

Engagement Trend by Source Type

Shows the Engagement trend across selected inputs, broken down by source over time.

Estimated Views Trend

Shows the Estimated Views for one or more inputs over time.

Highest Potential Editorial Reach

Shows the news article that may have had the biggest impact due to the reach of the publication.

Highest Syndication

Shows the news article that may have had the biggest impact due to how much it has been re-syndicated.

Keywords by AVE

Shows the keywords and phrases that have the largest AVE across your selected inputs. AVE is calculated in USD.

Mentions by News Media Type

Shows the total mentions by news media type across your selected inputs.

Mentions Trend

Shows the volume of mentions for your selected inputs over time, broken down by input.

Mentions Trend by News Media Type

Shows the mentions activity trend across your selected inputs, broken down by news media type over time.

Mentions Trend by Source Type

Shows the mentions activity trend across selected inputs, broken down by source over time.

Most Social Shares

Shows the news article that may have had the biggest impact due to how much it has been shared on social networks.

Potential Editorial Reach Trend

Shows the potential reach for your selected inputs over time, broken down by input. Multiple mentions by the same source are summed.

Sentiment Breakdown

Shows a sentiment breakdown for mentions across your selected inputs. Sentiment is derived from our natural language processing algorithm. Mentions labeled as "Not Rated" do not have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.

Sentiment by Source Type

Shows a sentiment breakdown for mentions across your selected inputs, separated by source type. "Not Rated" mentions don't have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.

Sentiment Trend

Shows a sentiment breakdown for mentions across your selected inputs, trended over time. "Not Rated" mentions don't have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.

Share of Voice by AVE

Shows a comparison of share of voice between multiple searches and tags, based upon AVE. AVE is calculated in USD.

Share of Voice by Editorial Reach

Shows a comparison of share of voice between your selected inputs, based upon the reach of publications.

Share of Voice by Engagement

Shows a comparison of share of voice between your selected inputs, based upon the engagement across news, social media and other source types. Can compare up to 25 inputs.

Share of Voice by Estimated Views

Shows the relative number of mentions for your selected inputs as measured by Estimated Views.

Share of Voice (SOV) by News Media Type

Shows the relative number of mentions for your selected inputs across different news media types.

Share of Voice by source type

Shows the relative number of mentions for your selected inputs across different source types.

Share of Voice by Volume

Shows a share of voice comparison between your selected inputs, based upon volume of mentions.

Social Reach Trend

Similar to Social Reach Trend by Source Type, Social Reach Trend shows the social reach for one or more inputs over time, compared to each other rather than split out by source type.

Social Reach Trend by Source Type

The Social Reach Insight allows you to track the number of potential viewers that have been exposed to a particular message in social media. Reach helps you identify the size of the potential audience, and gives you an understanding of what types of messages are most far-reaching in the social media space. The Social Reach widget can display one social input.

Top Editorial Journalists

Top Editorial Journalists is an insight in Dashboards for reporting on earned media coverage. When applied to a relevant search, you can select from two insights:

Top Journalists shows you which journalists have been covering your brand, competitors, or topic of interest. With this insight, you can understand the impact of your media coverage, or research journalists for future outreach. Know who to contact in the case of a correction, media opportunity, or further research on a topic you’re interested in. Click on the chart area to see the journalist’s related work.

Top Entities

Shows the entities mentioned within a given date range. An entity is a keyword that is classified as a common or proper noun.

Top Facebook Posters by Volume

Shows the Facebook authors with the highest number of posts that match your selected inputs.

Top Instagram Posters by Volume

Shows the Instagram authors with the highest number of posts that match your selected inputs.

Top Keywords

Shows the keywords and phrases that appear most often in mentions across your selected inputs.

Top Keywords with Sentiment

Shows the keywords and phrases that appear most often in mentions across your selected inputs, broken down by the sentiment of the mention. Mentions labeled as "Not Rated" do not have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.

Top Languages

Shows the most common languages of content across matches for your selected inputs.

Top Locations

Distribution of mentions by location based on the location of the author. YouTube data is excluded from this visualization per their policies.

Top Locations and Share of Voice

Distribution of mentions by location based on the location of the author, additionally split by input. YouTube data is excluded from this visualization per their policies.

Top Locations by AVE

Distribution of AVE by location. AVE is calculated in USD.

Top Organizations and Share of Voice

Top Organizations and SOV shows the companies and organizations that are mentioned most frequently, broken down by each of your selected inputs.

Top Organizations/Entities

Top organizations/entities shows the companies and organizations that are mentioned most frequently across your selected inputs.

Top Posters by Social Reach

See what prominent social profiles and brands are posting about a brand, industry, or competitor. This widget shows the top social profiles on Twitter, Facebook, Reddit, Instagram, Twitch, Pinterest, Kakotalk, and LINE Voom that match a given search. This is a widget available to Premium Social Package users.

Top Publications by Estimated Views

Shows the editorial publications with the most Estimated Views across your selected inputs.

Top Publications and Share of Voice

Shows the editorial publications with the most mentions, broken down by each of your selected inputs.

Top Publications by AVE

Shows the editorial publications with the largest AVE across your selected inputs. AVE is calculated in USD.

Top Publications by Editorial Reach

Shows the editorial publications with the biggest presence across your selected inputs, based upon editorial reach.

Top Publications by News Media Type

Shows the news publications with the biggest presence across selected inputs, broken down by news media type.

Top Publications by Mentions

Shows the editorial publications with the most mentions across your selected inputs.

Top Publications with Sentiment

Shows the editorial publications with the most mentions, broken down by the sentiment of mentions. Mentions labeled as "Not Rated" do not have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.

Top Source Types

Shows the types of sources with the most mentions across your selected inputs.

Top Twitter Posters by Volume

Shows the Twitter authors with the highest number of posts that match your selected inputs.

Total Engagement

For combined Social and Editorial results, the Total Engagement is the sum total of engagement for each source.

Total Insights: These insights show total numbers for the selected time period, not comparisons to other time periods.

Total Mentions

Shows the total volume of mentions for your selected inputs and the percentage change when compared to the previous time frame.

Total Mentions Trend

Shows the aggregated volume of mentions for selected inputs across time. This insight can be powered by Social and Editorial sources, giving you an aggregated view of total mentions. Click into a spike for the relevant content that created that spike.

Total Potential Editorial Reach

Shows the total potential reach for your selected inputs.

💡 Tip

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