Insights Catalog
The following insights are available in Dashboards. Learn more about each insight below:
Advertising Value Equivalency (AVE) by News Media Type
Show the total AVE across your selected inputs, broken down by news media type.
AVE Trend
Shows AVE between your selected inputs, trended over time. AVE is calculated in USD.
Average Sentiment
Shows the average tonality of mentions across your selected inputs. Sentiment is derived from our natural language processing algorithm.
Average Sentiment Trend
Shows an average tonality of mentions for each of your selected inputs over time. YouTube data is excluded from this visualization per their policies.
Custom Image
Customize your dashboard by adding your own images via hyperlink or upload directly into Dashboards.
*This insight does not export
Custom Text
Showcase your current campaigns, initiatives, or takeaways for stakeholders. Modify the text to show numbered lists, emphasize your message in italics, or group concepts with bullets. More customizable text blocks allow for sorting of information in your dashboard, and delivers the message to your reader.
*This insight does not export
Engagement Trend by Source Type
Shows the Engagement trend across selected inputs, broken down by source over time.
Estimated Views Trend
Shows the Estimated Views for one or more inputs over time.
Highest Potential Editorial Reach
Shows the news article that may have had the biggest impact due to the reach of the publication.
Highest Syndication
Shows the news article that may have had the biggest impact due to how much it has been re-syndicated.
Keywords by AVE
Shows the keywords and phrases that have the largest AVE across your selected inputs. AVE is calculated in USD.
Mentions by News Media Type
Shows the total mentions by news media type across your selected inputs.
Mentions Trend
Shows the volume of mentions for your selected inputs over time, broken down by input.
Mentions Trend by News Media Type
Shows the mentions activity trend across your selected inputs, broken down by news media type over time.
Mentions Trend by Source Type
Shows the mentions activity trend across selected inputs, broken down by source over time.
Most Social Shares
Shows the news article that may have had the biggest impact due to how much it has been shared on social networks.
Potential Editorial Reach Trend
Shows the potential reach for your selected inputs over time, broken down by input. Multiple mentions by the same source are summed.
Sentiment Breakdown
Shows a sentiment breakdown for mentions across your selected inputs. Sentiment is derived from our natural language processing algorithm. Mentions labeled as "Not Rated" do not have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.
Sentiment by Source Type
Shows a sentiment breakdown for mentions across your selected inputs, separated by source type. "Not Rated" mentions don't have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.
Sentiment Trend
Shows a sentiment breakdown for mentions across your selected inputs, trended over time. "Not Rated" mentions don't have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.
Share of Voice by AVE
Shows a comparison of share of voice between multiple searches and tags, based upon AVE. AVE is calculated in USD.
Share of Voice by Editorial Reach
Shows a comparison of share of voice between your selected inputs, based upon the reach of publications.
Share of Voice by Engagement
Shows a comparison of share of voice between your selected inputs, based upon the engagement across news, social media and other source types. Can compare up to 25 inputs.
Share of Voice by Estimated Views
Shows the relative number of mentions for your selected inputs as measured by Estimated Views.
Share of Voice (SOV) by News Media Type
Shows the relative number of mentions for your selected inputs across different news media types.
Share of Voice by source type
Shows the relative number of mentions for your selected inputs across different source types.
Share of Voice by Volume
Shows a share of voice comparison between your selected inputs, based upon volume of mentions.
Social Reach Trend
Similar to Social Reach Trend by Source Type, Social Reach Trend shows the social reach for one or more inputs over time, compared to each other rather than split out by source type.
Social Reach Trend by Source Type
The Social Reach Insight allows you to track the number of potential viewers that have been exposed to a particular message in social media. Reach helps you identify the size of the potential audience, and gives you an understanding of what types of messages are most far-reaching in the social media space. The Social Reach widget can display one social input.
Top Editorial Journalists
Top Editorial Journalists is an insight in Dashboards for reporting on earned media coverage. When applied to a relevant search, you can select from two insights:
Top Editorial Journalists by Volume
Top Editorial Journalists by Reach
Top Journalists shows you which journalists have been covering your brand, competitors, or topic of interest. With this insight, you can understand the impact of your media coverage, or research journalists for future outreach. Know who to contact in the case of a correction, media opportunity, or further research on a topic you’re interested in. Click on the chart area to see the journalist’s related work.
Top Entities
Shows the entities mentioned within a given date range. An entity is a keyword that is classified as a common or proper noun.
Top Facebook Posters by Volume
Shows the Facebook authors with the highest number of posts that match your selected inputs.
Top Instagram Posters by Volume
Shows the Instagram authors with the highest number of posts that match your selected inputs.
Top Keywords
Shows the keywords and phrases that appear most often in mentions across your selected inputs.
Top Keywords with Sentiment
Shows the keywords and phrases that appear most often in mentions across your selected inputs, broken down by the sentiment of the mention. Mentions labeled as "Not Rated" do not have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.
Top Languages
Shows the most common languages of content across matches for your selected inputs.
Top Locations
Distribution of mentions by location based on the location of the author. YouTube data is excluded from this visualization per their policies.
Top Locations and Share of Voice
Distribution of mentions by location based on the location of the author, additionally split by input. YouTube data is excluded from this visualization per their policies.
Top Locations by AVE
Distribution of AVE by location. AVE is calculated in USD.
Top Organizations and Share of Voice
Top Organizations and SOV shows the companies and organizations that are mentioned most frequently, broken down by each of your selected inputs.
Top Organizations/Entities
Top organizations/entities shows the companies and organizations that are mentioned most frequently across your selected inputs.
Top Posters by Social Reach
See what prominent social profiles and brands are posting about a brand, industry, or competitor. This widget shows the top social profiles on Twitter, Facebook, Reddit, Instagram, Twitch, Pinterest, Kakotalk, and LINE Voom that match a given search. This is a widget available to Premium Social Package users.
Top Publications by Estimated Views
Shows the editorial publications with the most Estimated Views across your selected inputs.
Top Publications and Share of Voice
Shows the editorial publications with the most mentions, broken down by each of your selected inputs.
Top Publications by AVE
Shows the editorial publications with the largest AVE across your selected inputs. AVE is calculated in USD.
Top Publications by Editorial Reach
Shows the editorial publications with the biggest presence across your selected inputs, based upon editorial reach.
Top Publications by News Media Type
Shows the news publications with the biggest presence across selected inputs, broken down by news media type.
Top Publications by Mentions
Shows the editorial publications with the most mentions across your selected inputs.
Top Publications with Sentiment
Shows the editorial publications with the most mentions, broken down by the sentiment of mentions. Mentions labeled as "Not Rated" do not have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.
Top Source Types
Shows the types of sources with the most mentions across your selected inputs.
Top Twitter Posters by Volume
Shows the Twitter authors with the highest number of posts that match your selected inputs.
Total Engagement
For combined Social and Editorial results, the Total Engagement is the sum total of engagement for each source.
News - Social Echo Total, Editorial Echo
X (formerly Twitter)- Is Verified, Replies, reposts, Likes
Reddit - Threads, reactions
TikTok - Shares, threads, reactions
YouTube - No engagement data due to terms of service restrictions
Facebook - Comments, shares, reactions
Instagram - Threads, reactions
Total Insights: These insights show total numbers for the selected time period, not comparisons to other time periods.
Total AVE - Shows the total AVE for your selected inputs.
Total Social Echo - Shows the total Social Echo for your selected inputs.
Total Potential Social Reach - Shows the total Potential Social Reach for selected inputs.
Total Reach - Shows the total broadcast, editorial, and social reach for selected inputs.
Total Mentions
Shows the total volume of mentions for your selected inputs and the percentage change when compared to the previous time frame.
Total Mentions Trend
Shows the aggregated volume of mentions for selected inputs across time. This insight can be powered by Social and Editorial sources, giving you an aggregated view of total mentions. Click into a spike for the relevant content that created that spike.
Total Potential Editorial Reach
Shows the total potential reach for your selected inputs.
💡 Tip
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