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Outreach in Meltwater’s Media Relations platform empowers you to send personalized press releases and pitches directly to journalists, media contacts, or entire media lists. Designed for public relations professionals, Outreach streamlines your communication workflow with tools for drafting, scheduling, and analyzing email engagement. Whether you’re launching a campaign or following up with key contacts, Outreach helps you manage your media relationships at scale—while maintaining personal, targeted communication. From template creation and performance tracking to recipient management and deliverability safeguards, Outreach is your all-in-one hub for executing and optimizing PR outreach efforts.

To navigate to Media Relations | Outreach, follow these steps:

In order to use Outreach, you'll need to set up an Approved Sender.

An Approved Sender is the verified email address from which your Outreach emails are sent. To maintain email deliverability and prevent messages from landing in spam folders, Meltwater requires all Outreach emails to be sent from a domain that has been authenticated and approved for use within your workspace.

Before sending an Outreach, you must select an Approved Sender from a list of pre-verified email addresses. These are typically set up by your account administrator and may include individual user emails (e.g. jane.doe@yourcompany.com) or team addresses (e.g. press@yourcompany.com).

Learn more about Setting Up an Approved Sender.

You are encouraged to additionally verify your email domain, which is where Meltwater's Outreach domain undergoes authentication with your DNS records (like SPF, DKIM, and DMARC), giving your outreach the best chance of reaching your recipients’ inboxes. Learn more about domain verification here.

Outreach offers a number of features, including:

On the landing page, you'll find a number of features, which are illustrated below:

The Outreaches tab is the default view when navigating to Outreach. It displays a table, similarly to how Explore Searches and Media Lists are displayed, which allows for searching, filtering, and organizing your Outreaches. You can take applicable actions on individual and selections of Outreaches from this table.

The table data available for Outreaches includes:

To take action on an Outreach, you can right-click on a row, or hover over the row to see the selection of actions:

If you bulk select more than one Outreach in the table, you can take the following bulk-actions:

When viewing the Outreach landing page, clicking on the 'Templates' tab will display a table, similarly to how Explore Searches and Media Lists are displayed, which allows for searching, reviewing, editing, using and otherwise managing your Outreach templates.

You can take applicable actions on individual and selections of Templates from this table.

The table data available for Outreaches includes:

To take action on an Outreach template, you can right-click on a row, or hover over the row to see the selection of actions:

To get the most of out Outreach, we encourage you to create re-usable templates that can be easily customized and updated for every campaign or release type.

We have a comprehensive article for creating Outreach templates, organized by section below:

Before formatting a template or Outreach, we recommend reading through our Tips and Tricks for Formatting a Better Press Release.

To send an Outreach distribution, you'll want to review our dedicated article for sending emails. We've organized it into sections below:

After you've sent your Outreach emails, it will be important to review and analyze their engagement and your performance. We have a dedicated article for this as well, organized by section below:

Below is an illustration of an Outreach email's analytics page:

Reaching out to journalists is a critical part of media relations, but equally important is knowing how to follow up effectively. Journalists are busy professionals, often receiving hundreds of pitches weekly. Following up appropriately can make the difference between your story being picked up or overlooked.

We have a dedicated article that explains how to follow-up with your Outreach recipients in Media Relations. It is organized by section below:

If you're reviewing your journalists, newsdesks or privately imported media lists in Media Relations | Media Lists, you may select a number of your journalists, newsdesks, private contacts, or media lists generally and send an email.

To send an Outreach to a selection of contacts, follow these steps:

Other resources

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