Press release templates help ensure your branding is consistent and formatting is accurate across the board.
This article will cover:
Before formatting a template or Outreach, we recommend reading through our Tips and Tricks for Formatting a Better Press Release.
Creating a New Template
Click Media Relations from the left-hand side navigation bar
Select Outreach
Click Create in the top right-hand corner
Select Create template from the drop-down menu
Give your Outreach template a name
Your template design can be customized within the editing box with the same built-in features available when sending your release. If you have an existing press release design saved in a document you can copy and paste it into the editing box.
Outreach offers a wide range of formatting tools, including:choosing between 15 standard text fonts
modifying the text font size
modifying the text font color
applying bold, italicize, underline & strike-through
clear formatting
insert hyperlink
insert image
apply left, center and right-alignment
apply left or right-indent
apply bullet list formatting
apply number list formatting
undo / redo
insert emoji
It is important to note that you can also copy and paste your desired formatting into the text editor directly from your preferred word processor. If you encounter issues, it may be because our text editor does not support the formatting in your word processor. In these cases, reach out to support for assistance cultivating the right HTML for your template, which you can re-use.
Once you've finished editing your template, select Save Template
If you'd like assistance in formatting your press release template or design, please reach out to our team via Live Chat.
Converting a Document to an Outreach Template
We have a helpful article that will guide you through the steps of converting a Google Doc, Word Document, or Pages file into a re-usable Outreach template. Learn more about Customizing Press Release Layouts With HTML.
Reaching Out to Support to Perfect your Template
If you have a template you've already been using within Outreach or that has been designed for you, you can contact our Support team for assistance converting it to a saved template.
To request assistance, email the following details to help@meltwater.com:
Name for the new template
Attachment of the template design in an editable format (e.g. word doc, separate images for banners, etc) or the name of the template currently within Outreach
Managing Your Templates
All saved templates can be accessed under the Templates tab / section of Media Relations | Outreach.
Click Media Relations from the left-hand side navigation bar
Select Outreach
Click on the Templates tab
Note: You can save up to 50 templates.
From here, you can:
Create a new Outreach from a template
Duplicate Outreach templates
Edit Outreach template
Label (organize) your Outreach templates
Similar to Media Lists and Outreaches, clicking on a label on the left will filter the table to only show the Outreach Templates that have been applied with that label you select.
Delete templates
Sort the Template table by the Date created, Last updated, or Last sent dates for your templates.
Either right-click on the template of interest, or use the hover actions as pictured:
When you choose to create an Outreach from an existing template, it will load the Outreach editor with your template, where you can input your pitch copy and make additional edits.
When crafting outreaches from scratch you can also select a template from the drop-down at the top of the editor.
💡 Tip
Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.
Find answers and get help from Meltwater Support and Community Experts.