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Klear: Understanding Estimated Media Value
Estimated Media Value (EMV) helps brands quantify the value and ROI of influencer marketing campaigns… Estimated Media Value (EMV) is a metric used to assess the effectiveness of a campaign by estimating… We also apply a factor that accounts for the higher perceived value of influencer marketing compared
How to use the Shared Inbox by Integrating your Email in Meltwater
You can always draft a new email by clicking on a journalist’s email address or from the Actions menu… What’s the Value?… reply directly in a shared thread
Klear: Install Tracking Pixel
Default: 'Conversion' value number Value of a single item (after discount, if applicable… Default: 'Conversion' value number Value of a single item (after discount, if applicable… "product_link": "https://www.example.com/category/shoes-bags-accs/shoe" "value": 10.5,
Measuring the Success of Documents in Meltwater
Advertising Value Equivalency (AVE)… during a specific time period… An estimated dollar value of your media coverage during the specified time period
Klear: Using Existing Coupon Codes Across Campaigns
Keep in mind, a unique code can only be used by one influencer at a time… What's the Value?… coupon code feature, allows brands to re-use coupon codes created in Klear or import existing codes from a
Klear: Campaign Planning Mode
Keep track of all influencer dates and deliverables through a new planning view… Even with a small group of influencers, teams need a system to plan and track deliverables… To add a deliverable directly to a date, hover over the date and click Add Deliverable from the bottom
Klear: HQ Dashboard & Reports
Compare top-line performance metrics across all your Klear workspaces at a glance… So, for example, if you run two holiday-focused campaigns, each in a different workspace (one in a UK… Keep the editable box unchecked for a PDF version, and check the editable version for a Google Slides
PR Metrics (Reach, Social Echo, Sentiment, AVE, Custom Scoring)
AVE approximates the monetary value of earned media efforts (e.g. a PR Campaign) by comparing them to… Advertising Value Equivalency… Example: See the reach of The Washington Post's online publication: https://www.similarweb.com/website
Social Media Reach Values
An X subscription is created each time you save or update a Social search that includes X as a source… result, this value is static for each post… don't have a subscription yet
Radarly: Managing a Crisis
We can have 2 types of crisis: A crisis that affects only your brand, a product, a member of your… A topic that affects the society as a whole, thus your brand… Tracking a Crisis That Directly Impacts Your Brand Equity