Social Media Reach Values

Understand the reach of Facebook, Twitter & Reddit posts.

Cheyenne V. avatar
Written by Cheyenne V.
Updated over a week ago

Insights into the potential reach of social media posts can help you to further analyze the audience impact of the posts you are tracking.

The Reach metric is available for three social sources: Facebook, X (formerly Twitter), and Reddit. However, the metric is not normalized across these different social sources but is specific to each of them.

This metric is also defined at the time we track the document and add it to your search results; as a result, this value is static for each post.

This article will cover:


The Reach value is sourced from the number of likes on the Facebook Page.

X (formerly Twitter)

The Reach value is sourced from the number of followers the author of the post has.

You may see Posts that don't have reach values when first creating a search, this is because reach values are assigned to subscription-based posts only. An X subscription is created each time you save or update a Social search that includes X as a source. From that moment on, we pull in all posts that match that query. When running an ad hoc search or first creating a new search, the sample posts displayed in the results don't have a subscription yet.


The Reach value is sourced from the number of subscribers to the subreddit.

Sorting Results by Social Reach

You are now able to sort the content stream by the Reach value to easily identify which posts have the biggest audience in your search results.

  1. Click Explore in the right-hand navigation bar

  2. Open an existing search or create a new one

  3. Click the drop-down next to Sort by

  4. Select Reach

  5. Your search results will automatically refresh to reflect the changes made

💡 Tip

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