Measuring the Success of Documents in Meltwater

Learn how to measure the success of each coverage by using different metrics

Cheyenne V. avatar
Written by Cheyenne V.
Updated over a week ago

All of the following are measured for each document within Meltwater. While it is very popular among our clients to look at a document's reach, it is important to note that these types of measurements are estimates, not exact values


We'd also recommend reviewing our eBook, which is a Field Guide to Reporting.

This article will cover:


The number of "hard copies" or "printed copies" that a publication has distributed during a specific time period.


Reach estimates the potential viewership of any particular article based on the number of visitors to the specific source on both desktop and mobile. We show three metrics: total potential reach, desktop potential reach, and mobile potential reach. Our partner, SimilarWeb, a leading internet technology company that provides marketing data and analytics, delivers this to us.

Learn more about Article Reach.

Unique Visitors (UV)

The number of people who visit a website on desktop and mobile within a specific reporting period.

Advertising Value Equivalency (AVE)

An estimated dollar value of your media coverage during the specified time period. This is calculated using potential reach and an industry-standard dollar value measurement. Learn more about Advertising Value Equivalency (AVE)

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