Meltwater's Engage and Measure platforms offer powerful tools for managing and analyzing your social media channels. With Engage, you can effortlessly schedule posts, publish content, and engage with your audience directly. Measure allows you to delve into the analytics of your owned channels, providing insights to inform your social media strategy.

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To utilize the Owned Connections feature, you must have Meltwater's social media management tool, Engage, included in your subscription. If Engage is not currently part of your subscription plan, please reach out to your account manager for further information.

There are also requirements for the various social platforms based on their restrictions for third-party providers like Meltwater. Please complete the following before connecting your social accounts to Engage.

For Instagram, your Instagram profile must be a verified business account. If you don't have a verified business account, please review Instagram's help center guide on the setup process for a Business Profile. Additionally, your Instagram business account must also be connected to your Facebook page. If your accounts aren't linked please review Facebook's help center guide on the setup process.

The number of accounts you can connect simultaneously depends on your Meltwater subscription. To check the number of connected accounts allowed, navigate to the Owned Connections tab in your Account Settings. Here, you will see the number of profiles already added and how many more you are able to add. If you need further assistance, contact your account manager.

Once connected, your account name, profile photo, and the name of the person connecting will be displayed on your Owned Connections page. You'll also be shown the date when your account needs to be reconnected, as each Instagram profile needs to be reconnected every 60 days.

Due to the various API limitations of each platform, some of your owned social accounts may expire after a certain period of time. Instagram expires every 60 days.

These social platforms also take their own security measures that can trigger your account to be disconnected if they identify and flag certain 'suspicious' behaviors on your account. These can include:

There may also be changes to your account settings that trigger a disconnection. These can include:

Knowing there are several ways your accounts can be disconnected, most of which are out of Meltwater’s control, we recommend always checking your owned social accounts in your account settings and verifying that the account(s) are still connected to Meltwater.

You will also be notified of a disconnection via email or in-app. An email will be sent to all users directly to their inbox, reminding them to reconnect their owned social account(s). An opt-out for these types of emails will be available for all users as well.

The following steps to reconnect your social profiles will be similar to the initial setup process and will require you to have administrator access to your social profiles on their native platform.

Once your profile has been reconnected, it will display as Connected

Learn more about connecting other channels:

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