Looking for more relevant search results? High-quality searches save time when monitoring the media, curating news briefs for stakeholders and when doing campaign or ongoing earned media reporting.
Meltwater offers a number of different filters, both for news and social media. For news, content can be filtered by source (allows you to limit your search results to specific outlets your team is targeting) or by four different criteria.
In this article we’ll cover media format and outlet type.
Media format gives you the ability to distinguish between print and online news. As you’d expect, this will help you to create searches that specifically includes/excludes print content.
Outlet type lets you more narrowly define the type of news you want to search in. E.g. just search trade publications or exclude press releases from the search results.
Here is what you need to know.
Media Format (Print)
Meltwater has partnerships with select content providers that offer access to print media. Access to this content is offered as add-on packages, and the print filter allows you to isolate print coverage in your search results.
Note: if you have separate agreements (or you’re considering entering into such agreements) with third-party content providers that Meltwater hasn’t integrated with, this content can often be brought into Meltwater via RSS feeds to complete your earned media reporting needs. Note that you will not be able to apply the print filter to isolate the coverage brought in via RSS feeds.
When doing earned media analysis, it’s often desirable to remove noise from search results. To make this easier, we have introduced filters for press releases, market research reports and other sub categories. It’s also possible to search specifically in trade publications when doing a competitive scan. Below is a complete overview of currently available outlet types.
Any feedback on the classification of outlet types can be directed to email@example.com.
Includes news outlets and other providers of newsworthy content.
Market Research Reports
Websites that provide information on certain topics such as buying behavior, competitor news etc.
Example: FTSE Russell
Aggregators gather news stories from multiple sources.
Examples: Yahoo News - Latest News & Headlines |
Websites publishing press releases by their company/other companies.
Stock Market News
Websites reporting on stock exchanges.
Example: AASTOCKS.com – HK Free Stock Quote
Magazines with articles and information targeting people working in a particular industry.
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