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All CollectionsEngage - Social Media Management, Owned & Paid Media ReportingMeasure: Owned Social Analytics
Measure: Paid, Earned & Owned
Measure: Paid, Earned & Owned

Unify your cross-channel campaign reporting with Paid, Earned, and Owned analytics together in a single dashboard.

Cheyenne V. avatar
Written by Cheyenne V.
Updated today

Meltwater's new Paid, Earned, & Owned dashboard offers a unified overview of your campaign performance across channels and mediums.

This dashboard provides PR and marketing teams with a holistic understanding of how omnichannel marketing efforts are working together to drive engagement and exposure.

Having a unified view of your brand across channels allows you to:

  • Determine the effectiveness of your messaging

  • Easily evaluate multi-channel campaign performance

  • Optimize ROI by analyzing impressions alongside ad spend

This article will cover:

Prerequisites

Before creating a Paid, Earned & Owned Dashboard, you first need to have at least one Explore search and your social accounts connected. Learn more about Creating an Explore Search, Connecting Your Owned Social Accounts, and Connecting Your Paid Social Accounts.

Creating a Paid, Earned & Owned Dashboard

The Paid, Earned, & Owned dashboard combines your connected Ad accounts (Paid), saved searches (Earned), and connected social channels (owned).

Each input type has its own box. You may choose any combination of these three boxes. For any box you do not select, those corresponding metrics and elements will be removed from the dashboard.

To create a Paid, Earned & Owned Dashboard, follow these steps:

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Click Measure

  3. Select Create Social Dashboard

  4. Click Paid, earned & owned

  5. Select Next

  6. Add owned accounts, ad accounts, and Explore searches by selecting the checkbox(es) next to each account and search

    Note: Explore Searches must be saved in order to select them for this dashboard. Limit 5 searches at a time.

  7. Click Create

The dashboard has a dynamic display, which means that the graphs and charts that show are dependent on the inputs you select. For example, if you choose only Earned and Owned inputs, metrics like Ad Impressions will not appear on the dashboard.

Dashboard Metrics

METRICS

DEFINITION

OWNED TOTAL POSTS

The total number of posts within the specified date range, sum of all channels (Facebook, Instagram, LinkedIn, TikTok, YouTube, and X).

OWNED POST ENGAGEMENTS

Post engagements is the number of times that users engaged with your posts during the reporting period. It includes Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.

OWNED ENGAGEMENT RATES

The average engagement rate for the posts published to your accounts on Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. It is the number of times users engaged with your content as a percentage of impressions.

OWNED NET FANS

The number of new audience members gained minus the audience members lost. It includes Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.

OWNED POST IMPRESSIONS

The number of times posts on your Facebook, Instagram, LinkedIn, TikTok, YouTube, and X accounts appeared on someone’s screen.

OWNED POST REACH

The number of people who saw your posts on your Facebook, Instagram, and TikTok Pages or accounts.

OWNED POST VIDEO VIEWS

The number of times people watched videos you published to your accounts on Facebook, Instagram (includes Reel plays), LinkedIn, TikTok, YouTube, and X.

OWNED POST LINK CLICKS

The total number of times users clicked the links in your posts. It includes Facebook, LinkedIn, and X.

CROSS CHANNEL TOP OWNED POSTS

The top posts sorted by engagement rate by default. Change the sort by clicking edit.

OWNED SOCIAL ACCOUNT LEADERBOARD

Breakdown of your top social accounts.

PAID IMPRESSIONS

Impressions are the number of times ads from the selected campaigns were displayed to a user during the reporting period.

PAID TOTAL ACTIONS

The total number of actions that people took after seeing your ads. Actions may include engagement, clicks or conversions.

PAID TOTAL SPEND

Spend is the estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.

PAID WEB CONVERSATIONS

Web conversions are the total number of events or conversions driven by selected campaigns, as calculated by the advertising network's tracking pixel or equivalent solution. The metric is calculated as the roll-up of all the standard and custom conversion events.

PAID CLICKS

Clicks are the total number of times users clicked on your ads driven by selected campaigns.

PAID VIDEO VIEWS

The number of times your videos played for at least three seconds, or for 97% of its length if they're shorter than three seconds.

PAID KPI vs. SPEND

Daily KPI breakdown vs your spend.

PAID CONTENT TYPE BREAKDOWN FOR ENGAGEMENTS

Total engagements broken out by type.

TOP ADS

The top posts sorted by engagement rate by default. Change the sort by clicking edit.

PAID PERFORMANCE (CAMPAIGNS)

Analysis of your top performing campaigns and ad accounts.

EARNED MENTIONS TREND

The aggregate trend of mention activity across sources. The total and average volume of mentions per day and the percentage change compared to the previous period.

EARNED ENGAGEMENT TREND BY SOURCE TYPE

Mention activity trend displayed by source. The total and average volume of mentions per day and the percentage change compared to the previous period. YouTube data is excluded from this visualization per their policies.

MOST ENGAGED CONTENT - EARNED

Search results that have the most engagements (e.g. likes, reposts, etc.) from users. YouTube data is excluded from this visualization per their policies.

TOP ENTITIES

Keywords, hashtags, emojis, people, products, places, or organizations that appear most frequently.

TOP SENTIMENT

Positive and negative keywords from mentions that appear most frequently. YouTube data is excluded from this visualization per their policies.

SENTIMENT & SENTIMENT TREND

Learn more about How is Sentiment Assigned.

Tonality of mentions. Sentiment is derived from our natural language processing algorithm. 'Not Rated' mentions don't have enough text to analyze sentiment. YouTube data is excluded from this visualization per their policies.

TOP HASHTAGS

Hashtags that appear most frequently. YouTube data is excluded from this visualization per their policies.

TOP EMOJIS

Emojis that appear most frequently. YouTube data is excluded from this visualization per their policies.

EMOTIONAL COMPARISON

Mentions that express a particular emotion. Emotional comparisons are based on specific keywords, phrases, and emojis. YouTube data is excluded from this visualization per their policies.

Actions

  1. Dashboard Name Drop-down: Click the drop-down to alternate between saved Paid, earned & owned dashboards.

  2. Save: Click save to save changes made to your dashboard or select the drop-down arrow to name or rename your dashboard.

  3. Date Range: Adjust the date range of your dashboard.

  4. Owned Accounts: Add or remove owned accounts to your dashboard.

  5. Paid Accounts: Add or remove paid accounts to your dashboard.

  6. Explore Searches: Add or remove Explore searches to your dashboard.

  7. Tags: Apply Tags to your dashboard.

  8. Post Type: Add or remove specific post types from your dashboard.

  9. Facebook Boosted: Choose between the following options.

    1. All (Boosted and Organic Posts)

    2. Boosted organic posts

    3. Organic Posts

  10. Action: Choose between the following options.

    1. Schedule Report: Your dashboard must be saved before scheduling a report.

    2. Manage Subscriptions: Manage your scheduled reports.

    3. Send PDF to Email: The PDF will deliver to the email address on file for your Meltwater account.

    4. Export Excel

    5. Share Dashboard

    6. Manage Shareable Dashboards

  11. Edit: Resize, re-order, or delete metrics from your dashboard.

  12. Export: Export your dashboard via one of the following options:

    1. Send PDF to Email

    2. Export Excel

    3. Share Dashboard

    4. Manage Shareable Dashboards

💡 Tip

Need more help? Feel free to reach out to us via Live Chat or check out our Customer Community.

Find answers and get help from Meltwater Support and Community Experts.

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