Connecting your social accounts allows you to retrieve data for specific channels that require social account authentication.

If your subscription contains products that offer social media data, you will need to connect your accounts to gain access to this data.


Public Social Channels

These channels are used for social listening.

The Public Social Connections page allows you to connect Facebook and Instagram enabling public social media post to be tracked in your Dashboards, Searches, Inbox, Reports, and Explore. Connecting these social profiles will fuel your searches and allow you to benchmark your social media performance. You can also set up Instagram competitors and hashtags for tracking.

Here are a few things to note about public social connections:

  • Connecting to Facebook or Instagram does not give Meltwater access to post, engage or modify the connected account in any way, it’s read-only access to public data.

  • Connections on this page last for 60 days, at which time they must be reconnected. Meltwater will send users a reminder when a connection is about to expire

  • This will not affect your Facebook usage on any other website or your personal use in any way.

How to Connect

  • Select Account on the left-hand side navigation bar

  • Select Social Connections

  • The new page will say 'Public Social Channels' at the top. If you also post content to your social platforms via Meltwater Engage, you'll have two tabs at the top of your page: Public and Private.

  • Select Authorize under the Facebook section of the page

  • Follow the prompts which will direct you through Facebook's authorization process.

Note: While you may be authenticating a personal account, due to Facebook’s privacy restrictions, we are not given any personal information about you or access to your personal profile. This authentication is only used to collect public data on pages. The ability for us to collect content from competitors pages is an approved use case granted to us directly by Facebook.

  • Once connected, your business profile details will appear on your Meltwater page

If you'd like further guidance to setting up your Instagram Business Profile for social listening, please review this article here. To follow these steps to set up Instagram within your account, follow our on-screen tour link for step by step instructions.


Private Social Channels

These channels are used for publishing, engaging and analyzing to your channels via Engage.

The Private Social Connections page allows Meltwater users to connect business accounts they administer. This includes connections to Facebook Pages, Instagram Verified Accounts, Twitter and LinkedIn Company Pages.

These channels are used in Meltwater Engage, an additional tab in the left-hand side navigation bar which allows users to analyze private data, schedule and publish posts, and respond directly to social media comments, posts, and direct messages.

How to Connect

Looking to connect your Social Channels for Meltwater Engage? Check out this how-to guide article here.

Here are a few things to note about private social connections:

  • Connections on this page last for 60 days, at which time they must be reconnected. The only exception to this rule is Twitter, which does not expire. Meltwater will send users a reminder when a connection is about to expire

  • Allowing connections to expire will cause a disruption in data and insights. If a connection expires, posting or response will not work until reconnection.

  • Accounts may be disconnected by users at any time.


Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

Did this answer your question?