Connecting your social accounts allows you to retrieve data for specific channels that require social account authentication.

If your subscription contains products that offer social media data, you will need to connect your accounts to gain access to this data.


Monitored Connections

These channels are used for social listening.

The Monitored Connections page allows you to connect Facebook and Instagram enabling public social media post to be tracked in your Dashboards, Searches, Inbox, Reports, and Explore. Connecting these social profiles will fuel your searches and allow you to benchmark your social media performance. You can also set up Instagram competitors and hashtags for tracking.

Here are a few things to note about monitored connections:

  • Connecting to Facebook or Instagram does not give Meltwater access to post, engage or modify the connected account in any way, it’s read-only access to public data.

  • Connections on this page last for 60 days, at which time they must be reconnected. Meltwater will send users a reminder when a connection is about to expire

  • This will not affect your Facebook usage on any other website or your personal use in any way.

How to Connect

  • Select Account on the left-hand side navigation bar

  • Select Social Connections

  • The new page will say 'Monitored Connections' at the top. If you also post content to your social platforms via Meltwater Engage, you'll have three tabs at the top of your page: Monitored Connections, Owned Connections, and Paid Connections.

  • Select Authorize under the Facebook section of the page

  • Follow the prompts which will direct you through Facebook's authorization process.

  • Once connected, your profile details will appear on your Meltwater page

Note: While you may be authenticating a personal account, due to Facebook’s privacy restrictions, we are not given any personal information about you or access to your personal profile. This authentication is only used to collect public data on pages. The ability for us to collect content from competitors' pages is an approved use case granted to us directly by Facebook.

Similar to how visiting Facebook.com or Instagram.com requires you to log in to take action or see data, Facebook requires the same via the API to share data. In order for you to view Facebook data, you must verify that you are a Facebook user. Same with Instagram. That is why you are required to connect your Facebook account to Meltwater before you can see Facebook data. It is a privacy policy set forth by Facebook directly.

If you'd like further guidance to setting up your Instagram Business Profile for social listening, please review this article here. To follow these steps to set up Instagram within your account, follow our on-screen tour link for step-by-step instructions.


Owned Connections

These channels are used for publishing, engaging, and analyzing your channels via Engage.

The Owned Connections page allows Meltwater users to connect business accounts you administer. This includes connections to Facebook Pages, Instagram Verified Accounts, Twitter, and LinkedIn Company Pages.

These channels are used in Meltwater Engage, an additional tab in the left-hand side navigation bar which allows users to schedule and publish posts, and respond directly to social media comments, posts, and direct messages. They are also used in Analyze, via the reports under Owned Social Analytics, to analyze your owned channel data.

How to Connect

Looking to connect your Social Media Profiles for Meltwater Engage? Check out this how-to guide article here.

Here are a few things to note about owned connections:

  • Connections on this page last for 60 days, at which time they must be reconnected. The only exception to this rule is Twitter, which does not expire. Meltwater will send users a reminder when a connection is about to expire

  • Allowing connections to expire will cause a disruption in data and insights. If a connection expires, posting or response will not work until reconnection.

  • Accounts may be disconnected by users at any time.


Paid Connections

These channels are used for engaging and analyzing your social media ads via Engage.

The Paid Connections page allows Meltwater users to connect ad accounts you administer. This includes connections to Facebook and Instagram ad accounts.

These ad accounts are used in Meltwater Engage, specifically within Conversations, to respond directly to inbound comments and replies on Facebook and Instagram ads.

They are also used in Analyze, via the FB & IG Paid report under the Owned Social Analytics section, to analyze your ad performance by account or campaign.

How to Connect

Looking to connect your Facebook and Instagram Ad Accounts for Meltwater Engage? Check out this how-to guide article here.

Here are a few things to note about private social connections:

  • Connections on this page last for 60 days, at which time they must be reconnected.

  • Allowing connections to expire will cause a disruption in data and insights. If a connection expires, posting or response will not work until reconnection.

  • Accounts may be disconnected by users at any time.

  • Paid connections do not count against the total number of owned social

    connections purchased.

  • Upon connection, 180 days of historical data will be gathered for both Facebook and Instagram. We poll updates every 6 hours after the connection has been made.


Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!

Team Meltwater

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