Welcome to your go-to guide to sending a Press Release within Influencers. This article will walk you through the following:
If you'd like to learn more about all the features within Influencers, check out our get started article here. This includes features such as searching for journalists, managing your media lists and newswires.
Send a Press Release
Before sending a release, make sure you have saved the journalists you'd like to reach out to within a media list.
Check out this product tutorial which will walk you through these steps of sending a press release on your screen!
Go to Influencers from the lefthand side navigation bar
Select the Outreach tab
Start a new release via the purple Compose Email button (if you do not see this, check your user settings to make sure you're set up as an administrator)
If you are presented with a pop-up to 'Set Up Email', you will first need to add your email address as an approved sender before composing your release. Check out this product tutorial of this process or further details in this article here.
1. Select your email sender. If your desired sending address isn't on the list please refer to the 'Set Up Email' details above.
2. Add your media lists. This can be done via the dropdown list on the side or by typing in the name. You can also add email addresses directly.
3. Format your release. We recommend writing this in a Word document first and then copy/paste into this window. You can even duplicate this release later to use the same formatting again for future releases.
If you'd like assistance in formatting your press release template or design, please reach out to our team via Live Chat.
4. Send yourself a preview.
For further details on the features within the Compose Email and preparing your release to be sent, please review this article here.
Check out this short video overview of how to use Influencer Outreach:
Send a Release to One Journalist
When reviewing a journalist's contact card, select the email icon in the top right to load the Compose Email window to kick off a message to them.
We offer the rich text editor to format text to better get the message to influencers. Add images/logos, bold, italicize, underline, hyperlink and list to your heart's content. Use the HTML button on the far right of the editor to take customization to the next level.
To ensure that your email is ready-to-go, you will have the ability to send a test email to yourself before sending it to the Influencer.
When using the Mail Merge
function to address a journalist by name, please note that the first name does not appear in the preview of outreach emails. The recipient portion of the preview will show [FIRST NAME APPEARS HERE], and once you send the final version to the journalist or media list, it will appear with their name first.
Scheduling, Drafts and Deleting Releases
These features are available on the Outreach tab within Influencers, direct link here.
Once you've started formatting your release, if you're not ready to send it the Send Later button in the bottom right corner allows you to save it as a draft or schedule for a later release.
Draft distributions can be opened by any of your colleagues who are also Meltwater users and used as a template design to be duplicated in the future. Within the list of all releases on the Outreach page, Drafts can be identified via the Status column or using the filter dropdown menu above the tick all checkbox.
Within Send Later, Schedule your release based on your timezone by selecting a send date on the calendar and the time.
Drafts and sent releases can be deleted from the list of all releases. When hovering over the distribution, select the drop-down menu icon and select Delete. This action will remove the record of the release from your view, please note that there isn't an option to revoke sent distributions from journalist's email inbox.
To prevent spam and increase your email open rate, we've set up some outbound requirements that will increase your overall outreach effectiveness. We have included in-app messaging on your Outreach page to let you know how many recipients you can send distributions to in a day.
A company cannot send to more than 1,000 recipients in a single distribution
A company cannot send to more than 1,000 recipients within a 24 hour period
Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!