Welcome to your go-to guide on the Dashboard Widgets!
Widgets make up your Dashboards, and with Dashboards you can better understand and analyze the content in your search results.
If you haven't set up Dashboards yet, learn how to customize them by reading the 'Getting Started with Dashboards' article here.
If you would like to edit or add a widget to your Dashboard, please review this article here.
To learn more about the Widgets available to you and better understand the insights they provide about your company, brand, or topic of interest, take a look below:
Mastered setting up your Widgets and want to learn more about how to best use them for your business goals? Check out our ebook 'PR Measurements: 8 Benchmarking Benefits Crucial to Success' via our Resources page here.
Most Commonly Used Widgets
The Media Exposure Widget is our most commonly used Widget, giving you the ability to analyze how much media coverage a particular search is getting over a selected time period.
You can have multiple search inputs in this Widget, as well as the ability to perform year-over-year analysis.
This Widget is particularly useful when trying to analyze the volume of media coverage your organization receives in comparison to the amount of social coverage you receive, like in the example below:
Share of Voice
Need to provide insight into how much media coverage your brand or product gets compared to the competition? Use the Share of Voice Widget!
This Widget is one of the most popular among our clients, and results can be displayed in volume or percentage. Filters can also be applied to allow you to focus on specific markets of interest.
Say you are pitching a new product and start pushing out press releases to influencers and media outlets. You likely want an idea of how many viewers your press release/story reached. This is when the Potential Reach Widget is indispensable.
This widget provides insight into the number of potential viewers that have been exposed to a brand, product, event or topic over a specified date range. We recommend using potential reach as an indicator of how your brand or company is performing over time, rather than assuming X number of people have viewed an article mentioning you.
We get our reach numbers through our partnership with SimilarWeb, which shows the average number of desktop and mobile visitors to a given site your article is on (not the article itself). It is important to note that this is not how many people have read your article. Please see further details into insights provided by SimilarWeb and our potential reach via this article here.
However, potential reach is a gauge as to the amount of audience you are getting since the thought is that there is a correlation between high reach publishers and how many visitors actually read your article.
Because of this, the Potential Reach Widget provides insight into the number of potential viewers that have been exposed to a brand, product, event or topic over a specified date range which will ultimately help you identify the size of your potential audience, as opposed to limiting analysis to the number of articles a brand or product has been mentioned in.
The Advertising Value Equivalency (AVE) Widget is used by many Public Relations professionals to help assign a dollar value to media coverage. It is important to note that it provides an estimated measure and not an exact value and for that reason, some choose not to measure with AVE.
For further details into the equation used to calculate AVE and adjusting the chart type please review this article here.
The Sentiment Widget gives insight into how coverage is broken down by positive and negative tonality over time for a brand, product, event or topic.
Many clients use this Widget to easily identify spikes in negative or positive sentiment and subsequently access the content of interest with a simple click of a button. The Widget works best using one input.
For further details into how Sentiment is assigned, how to change an article's tonality score and further widget details, please review this article here.
Total Media Exposure
The Total Media Exposure widget highlights your current media coverage with a percent change over a comparison period.
The Heat Map Widget will provide you insight into how coverage is broken down by country, and then offers further drill down capabilities in your main areas of focus. Please see a further guide to drilling into a country's state breakdown within this article here.
Volume of coverage is represented by color saturation and thereby helps you understand where a topic is trending geographically. Check out the example below:
Similar to the Top Languages widget, The Top Locations widget provides insight into how coverage of a brand, product, event or topic is broken down by country. The widget displays a ranking of the top 10 countries where a topic is covered most frequently and thereby helps you understand in which markets a topic is trending.
The Social Reach widget gives insight into the number of potential viewers that have been exposed to a particular message in social media. Reach helps you identify the size of the potential audience, and give you an understanding of what types of messages are most far-reaching in the social media space. The Social Reach widget can display one social input.
Social Reach vs Social Volume
This Premium Social widget compares the media exposure for social content against the social reach of the post sources. It is currently displayed as two line graphs. We are also testing a new, more approachable interface with this widget: the settings are displayed as a window instead of a sidebar.
Top Posters by Reach
See what prominent social profiles and brands are posting about a brand, industry, or competitor. This widget shows the top social profiles on Twitter, Facebook, and Instagram that match a given search. This is a widget available to Premium Social Package users.
Note: This widget currently does not include excel reports and will not be displayed when emailing the dashboard report. However, this widget is included in shared dashboards.
Top Social Posts
The Top Social Posts widget displays a summary of the social content with the highest social reach value within a given date range. The widget can display up to 5 inputs.
Top Posters by Volume
This widget provides insight into how coverage of a brand, product, event, or topic is broken down by posters. The widget displays a ranking of the top 10 posters who share the most content in a topic in any social channel.
The Sentiment Score Widget provides insight into how the general tonality of a brand, product, event or topic develops over time.
At the same time, this Widget benchmarks how tonality is developing within the context of other brands.
Let's say you are planning on releasing a product in an emerging market and you have been conducting research. You most likely will need to identify the main languages that your topic of interest is being discussed in as well as the areas it is generating buzz.
The Top Language widget breaks down documents by language, therefore can be very helpful if you are searching a topic with a global presence. The widget displays a ranking of the top 10 Languages where a topic is covered most frequently and helps you understand in which Languages a topic is trending.
Top Posters & Top Sources
Many of our clients pitch to and send information to a very target group of influencers or publications in their industry of interest. The Top Posters and Top Sources Widgets will allow you to identify your key audience.
The Top Posters Widget provides insight into how coverage of a brand, product, event or topic is broken down by posters. The widget displays a ranking of the top 10 posters by their usernames who share the most content in a topic in any social channel.
The Top Sources widget provides insight into how coverage of a brand, product, event or topic is broken down by media outlet. The widget displays a ranking of the top 10 sources where a topic is covered most frequently and thereby helps you understand in which publications and social channels a topic is trending. The Top Sources Widget also works with content you've added yourself.
The Content Stream Widget displays a preview of the latest documents from a set of searches, tags or RSS inputs.
*User Tip: Use Tags to highlight key documents in the Content Stream Widget and show a quick glimpse of important documents while studying the corresponding analytics in your Dashboard.
Some clients like to add photos or image files inside the Dashboard container.
With the Image Widget you can brand your Dashboard or display images relating to the content of your Widgets. This also works nicely when you are sharing your Dashboard with an executive team or exporting and reporting on your content. Acceptable file formats include jpg, png and gif images.
The Text Widget simply displays a block of text, which can be added or configured in edit mode.
Some clients use this Widget to describe the purpose of the dashboard or to describe the data being displayed on one or more of the other dashboard Widgets.
This can be useful for Public Relations Professionals who are making a pitch to a prospective client or reporting on their efforts.
The Trending Themes widget gives you insight into keywords and key phrases that are most frequently associated with a brand, product, event or topic.
The size from the terms displayed indicates how frequently they are using within your results in comparison to each other. The larger terms have been used more times than the smaller terms.
The widget can also be used to help you identify keywords that you may want to add or remove from the search. The widget works best using one input.
Take a look at the trending keywords associated with the Summer Olympics in Rio:
The Topic Momentum widget is an extension of the Trending Themes widget. It gives insight into key phrases most frequently associated with a brand during a defined period.
In addition, it provides a real-time comparison to a previous time period, giving you insight into how brand perception changes over time.
Essentially, the Topic Momentum Widget shows you how a topics volume in media changes over time! This widget works best using one input.
The Google Analytics Widget helps you understand the web traffic brought to your website. By linking our content with your website traffic, you will get a clearer picture of what types of articles brought users to your site.
To read more about setting up and using the Google Analytics Widget, how to set it up and how referral sessions are displayed, check out this article here.
Social Echo helps you understand the real-time number of social shares for any editorial document. This tool will provide you with a volume of social media interactions (such as posts, shares, retweets, etc) with a specific online news article. The Top Social Echo widget displays a ranking of articles with the most exposure in social media in a given date range. The widget works with one input or search folder.
Learn more about Social Echo in our dedicated article here.
Thanks for reading about the Dashboard Widgets!