Meltwater provides content from thousands of sources from all over the world. Whether your brand or topic of interest has a global impact or not, we provide you with the tools to quickly get an understanding of where the conversations are happening.
Say you have a product launch, and your PR team pitches a number of key influencers in advance and you issue a global wire distribution. Content starts emerging and your social media team jumps in to promote further discussion. How do you determine which markets are gaining traction and where further effort is needed?
For some countries, we expose data granularity down to sub-region (e.g. states for the US and Australia). This will highlight each state in the region based on the publications your media coverage featured within.
When viewing a world map, click into a full page view of the widget to be able to drill into countries which support sub-region.
To include a sub-region Heat Map on your dashboard, first, check out this product tutorial which will walk you through the steps to add a widget to an existing dashboard on your screen.
Via the Add Widget button, select Heat Map and add it to your dashboard.
From the pop-up toolbar on the right, scroll down to Maps.
Under Detailed Country Maps select one of the countries which sub-regions are available for.
Note: Sub-region Heat Maps will not include figures for nation-wide publications as they are not associated with a specific state or sub-region.
This means that when you look at a map of North America including 1,000 mentions of your brand, many of these mentions will not map to a state. When you click on the US you’ll see a map of the US load where data is broken out by state. All of the 1,000 articles will be displayed in the content stream below the map, but if you add up all the mentions per state you’ll end up with a subset of 1,000 because the mentions from sources classified as “national” do not map to a specific state.
Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!