What is Social Echo?
Social Echo helps you understand the real-time number of social shares for any editorial document. This tool will provide you with a volume of social media interactions (such as posts, shares, retweets, etc) with a specific online news article.
These social metrics help you understand and demonstrate the full impact of your editorial efforts, which in turn helps you focus your PR strategy on the influencers and publications that deliver the best audience engagement. Plus, Social Echo eliminates many of the manual processes taken in order to track these social metrics.
How It Works
Social Echo is an additional feature within the Premium Social Package and once enabled within your system can be view by selecting 'Social Echo' beneath each article in the Inbox or Search tabs.
The first update will happen 6 hours after the publish date. This is the first time you will see a value higher than 0 if the article has received any engagement on Twitter, Facebook or Reddit during that period.
Once you click on Social Echo, you will see engagement metrics for Twitter and Facebook:
Facebook - Total number of Posts, Likes, Comments, and Private Messages.
Twitter - Amount of times content has been Tweeted or Retweeted*.
Reddit - Total number of shares across the top 17,000 most popular sub-reddits. (From Oct 2019 onwards)
*Please note that since Twitter does not provide access to all of their data, there might be slight differences between the metrics displayed in Meltwater and those on Twitter. The Twitter Search API is focused on relevance and not completeness, which means that Twitter only sends us the data it deems to be most relevant. Therefore, some of the Tweet and Retweet metrics may differ when displayed inside Meltwater.
There are no limitations on sorting by Social Echo as values are burnt on each document. You can sort by all possible volumes:
Why do I not see any Social Echo metrics?
Unfortunately, some articles see less social engagement than you would hope and expect.
If an article has little or no social engagement, time would be better spent focusing on the content and/or publications that do drive audience engagement. These metrics, or lack thereof, help you refine and improve your PR strategy.
Thank you for reading. If you have any further questions, feel free to reach out to us via Live Chat!