Click the Account drop-down in the left-hand navigation bar

Select Social Connections

Click Paid Connections

Navigate to TikTok

Select Add Account

A pop-up will appear, login to your TikTok account

Meltwater will request access to your TikTok ad account.

Click Confirm to grant permissions.

Note: Deselecting any options may limit Meltwater’s ability to boost posts or collect paid data on your behalf.

Enter the email address associated with your TikTok business account.

Check your inbox for a verification code and enter it in Meltwater.

Choose the TikTok ad account(s) you want to connect.

Click Connect to finalize the setup

Navigate to Owned Connections at the top of your screen

Connect the TikTok profiles associated with your ad account to ensure full functionality. Learn more about Connecting and Reconnecting Your TikTok Account.

Click the Engage drop-down in the left-hand navigation bar

Select Advertise

Click the Select Ad Accounts drop-down

Select the Ad Account you want to view and manage

Note: All organic or currently boosted content for all TikTok profiles connected to the selected ad account will appear.

To filter content by a specific TikTok profile, click Accounts to ensure the correct TikTok profile is selected

Click Ok

Use the date picker in the top right-hand corner to expand or narrow your timeframe.

Note: This reflects the original post date.

To customize your view, select Customize Columns

To expand the view of your content, click Grid View

Click on the Filter drop-down to sort your content by post date, engagements, comments, likes, shares, video views, average time watched, reach, or engagement rate.

The columns will reflect the post’s metrics earned as an organic and boosted post

Click the Engage drop-down

Click Advertise

Find the post you want to boost

Click Boost

Select an existing campaign or create a new campaign.

Select a campaign objective: view videos, reach, or traffic

Enter your daily campaign budget

Note: There is a $50 requirement. If using an existing campaign, the campaign budget will be disabled because it’s already been set.

Enter the name of your Ad Group

Schedule your Ad schedule-type, start time, and end time (optional)

Select your frequency for Reach objective input

Enter your Ad budget

Note: There is a $20 requirement.

Select the country(ies), region(s), and city(ies) of the audience you want to target.

Note: Selecting a country does not limit the available regions or cities, and selecting a region does not limit the available cities. This allows for flexible targeting—for example, targeting both the United States and Toronto simultaneously. If you select a country and then also select a region or city within that country, you will receive an error.

Enter an ad name.

Select your call-to-action

Add your URL destination

Note: “http://” or “https://” must be present.

Click Boost

Note: The Boost column will display the date the post will stop being boosted.

Click the Engage drop-down in the left-hand navigation bar

Click Advertise

Use the column view with customized columns that show the metrics most important to you

Select Grid View to see a gallery of your posts and their specific performance metrics

Click the Engage drop-down in the left-hand navigation bar

Select Measure

Click Create Social Dashboard

Select Paid performance

Click Next

Select your TikTok Ads Accounts

Click Create