Running campaigns involves managing countless details and communications, often with influencers who don’t accept invites or create Klear accounts. These gaps can lead to missed opportunities, make collaboration harder, and impact your ability to build lasting relationships. Within Connect, we’ve made it possible to activate influencers without a Klear account so you can send emails, manage replies, and send campaign assets like product gifts, tracking links, and coupon codes.
This article will cover:
Prerequisites
To send gifts to influencers without an account, you must have your Shopify store integrated into Klear. Learn more about Meltwater’s Shopify Integration.
To send emails to influencers without an account you must integrate your email address in Klear.
Sending and Managing Emails from Influencers in Campaigns Without an Account
To send campaign emails to any influencer and sync replies into Connect, you must integrate your email address within Klear.
Navigate to Account Settings
Click on the Integrations Tab
Locate the Email Provider Section.
Click Connect Your Email and follow the prompts to log in and grant permissions.
Note: If you’ve integrated your email before, you’ll need to reconnect to update access and sync email replies into Connect.
Sending Campaign Emails To Any Influencer
With your email successfully connected, you can send communications from your brand email to any influencer in your campaign.
Navigate to the campaign Connect inbox and the influencer you’d like to email
Use the message field to draft your message, customize the subject line, and add any attachments.
Hit Send to deliver the email directly to the influencer’s inbox and bypass sending an official campaign invite.
Note: You can always revisit and send a campaign email after getting the conversation started.
Once sent, you’ll see the status of your message below, detailing when it was sent.
Manage Campaign Email Replies in Connect
As influencers respond to your campaign emails, their replies will be filtered directly into your Connect Inbox.
Note: only email replies moving forward will be synced into Klear. Your historical replies before connecting or re-connecting will not be synced.
When an influencer replies to a campaign invite or email, you’ll receive a notification.
Navigate to the Connect Inbox to view and respond to replies without leaving Klear.
Use the message box to reply via email and continue the conversation.
Note: If you respond to the email directly from your email provider inbox, your conversation will still be synced into Connect.
If you are creating tracking links or coupon codes for influencers without an account, you can now copy and paste these assets and send them directly via email from Connect instead of your separate email inbox.
Note: You still cannot send payments or agreements to influencers without a Klear account.
Sending Tracking Links to Influencers Without a Klear Account
Create tracking links and coupon codes for influencers in campaigns who haven’t been invited or created a Klear account. This way you can still track activity from these assets in campaigns. To do so, follow these steps:
Select Send Tracking Link from the actions bar
From the pop-up, fill in the URL, Title, and any tracking parameters you’d like applied to the link
Click Create.
Your shortened tracking link is now created and ready to be sent to the influencer. Copy the link and send it directly to the influencer outside of Klear.
The tracking link will be logged in your Tracking Links management view, and usage will be tracked in your Measure reporting.
Note: If you are creating tracking links or coupon codes for influencers without an account, you can now copy and paste these assets and send them directly via email from Connect instead of your separate email inbox.
Sending Coupon Codes to Influencers Without a Klear Account
To create new coupon codes in Klear, you must have your Shopify or WooCommerce store integrated. To connect, head to the integrations tab in settings and follow the prompts for set up.
Select Send Coupon Code from the actions bar
From the coupon code pop-up, select your store, enter the code name, coupon value, and usage limits, or which products the coupon applies to (Shopify only).
Click Create Coupon Code.
Your coupon code has been created, and conversions for the influencer in this campaign will be tracked.
Copy and paste the coupon code and send it directly to the influencer to use in their content.
Sending Products to Influencers without a Klear Account
Once you are ready to send your gift(s), follow these steps:
Select the Connect tab within your campaign
Select the influencer you’d like to send a gift to from the list
Click Send Gift from the actions bar at the bottom
Note: You must have the influencer's email and shipping address.
From the pop-up, specify your Shopify store and the product(s) you’d like to send
Click Next
Note: You cannot provide options for the influencer to choose from. You can only send pre-selected products without them creating an account
Fill in the shipping address, and hit Order
Note: If you’ve sent this influencer a product gift in the past, their address will be populated, if not, you’ll need to manually fill it in.
Confirm your order
Your order will be created on your Shopify, the delivery status will be tracked in Klear, and you can let the influencer know the product is on the way! Your influencer will also get an email from Shopify once the order is on the way.
💡 Tip
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