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Publish: DALL-E and AI Writing Assistant
Publish: DALL-E and AI Writing Assistant

Create AI-generated images and text in Publish with DALL-E and AI Writing Assistant.

Cheyenne V. avatar
Written by Cheyenne V.
Updated yesterday

Use DALL-E, a ChatGPT-powered AI image generator, via the media uploader in Publish to create one-of-a-kind images and the AI Writing Assistant to beat writer’s block and formulate more engaging content!

This article will cover:

DALL-E and AI Assistant Overview

DALL-E

DALL-E can be an invaluable tool for you during the content creation process, allowing you to do the following:

Create original posts that spark audience engagement - Original images, as opposed to stock ones, are more likely to drive audience engagement and positive brand associations.

Create compelling content at scale - Working as an extension of your team, the DALL-E image generator creates images in seconds and ultimately helps teams create compelling content at scale.

Save cost and speed up the creative process - Nearly 40 percent of Meltwater customers outsource content production due to limited resources and bandwidth. The DALL-E image generator helps teams save costs and speed up the creative process by keeping more of the required work in-house.

Unblock creative blockers and limitations - When facing a creative block, the DALL-E image generator provides needed inspiration. You no longer need to possess hard creative skills, like image design, to create unique and engaging images. By simply entering a prompt, anyone can create one-of-a-kind, engaging images.

AI Writing Assistant

Artificial Intelligence, or AI, is the simulation of human intelligence in machines, especially computer systems. In simple terms, it is the ability of a computer or machine to understand and make decisions based on the information it receives. This can include tasks such as recognizing speech, understanding natural language, and making predictions.

GPT-3 is "an artificial intelligence trained to assist with a variety of tasks." More specifically, though, it is a language model AI designed to produce human-like text and converse with people.

Practically, this means that to use GPT-3, you present the model with a query or request by entering it into a text box. The AI then processes this request and responds based on the information that it has available.

Using DALL-E in Publish

To use DALL-E in Publish, follow these steps:

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Click Publish

  3. Select Create in the top right-hand corner

  4. Select Post

  5. Navigate to the General Compose section, click Add Asset

  6. Select DALL-E

  7. Add a prompt

  8. Click Generate Images

  9. To regenerate images, select Regenerate images

  10. Select the check box in the top left-hand corner of the image(s) you want to add

  11. Click View/Edit Selected

  12. Click Upload

  13. Your image(s) will now be included in the post

Using the AI Writing Assistant in Publish

To use the AI Writing Assistant in Publish, follow these steps:

  1. Click the Engage drop-down in the left-hand navigation bar

  2. Click Publish

  3. Select Create in the top right-hand corner

  4. Select Post

  5. Navigate to the General Compose section, enter your copy in the compose box

  6. Click Use AI Assistant

  7. Click Create Variations, Improve Grammar, or Make more engaging under the original text

  8. The AI Assistant also includes five optimizations:

    1. Change Tone

    2. Translate

    3. Improve Writing

    4. Social Variations

    5. Marketing Models

  9. Once you’ve found a variation you want to use, click Use this version

  10. Click Use selected text

  11. The new text will now populate in the compose box

Best Practices and Optimization Options

DALL-E 3 Best Practices

  • Be Specific and Detailed: For optimal image quality, provide specific and detailed prompts. Include elements such as setting, objects, colors, mood, number of people, and any other specific details you desire in the image.

  • Atmosphere and Mood: Communicate the desired atmosphere or mood clearly. Utilize descriptive words such as "serene," "futuristic," "chaotic," or "mystical" to effectively guide the AI in capturing the intended tone.

  • Use Descriptive Adjectives: Use adjectives to enhance the description. Instead of using generic terms like "a cat," opt for specific descriptors such as "a fluffy, large, white cat" to provide a more vivid and detailed image.

  • Consider Perspective and Composition: Specify the desired perspective, whether it's a specific angle, wide shot, close-up, or bird’s-eye view. This guidance assists in accurately framing the scene and capturing it from the intended viewpoint.

  • Specify Time of Day and Lighting: Detail the lighting conditions to effectively set the mood of the image. Specify whether it's day or night, sunny or cloudy, and if there's a particular light source such as candlelight or neon lights. This information significantly influences the atmosphere captured in the image.

  • Incorporate Action or Movement: To create a dynamic image, incorporate actions or movements into the description. For example, rather than simply stating "a cow," provide a more engaging scene such as "a cow jumping over a fence." This adds movement and energy to the image, making it more dynamic and compelling.

  • Avoid Overloading the Prompt: Maintain a balance between detail and conciseness when providing instructions. While details are valuable, overwhelming the AI with too much information can lead to confusion. Aim for clarity by providing enough descriptive elements without overwhelming the prompt.

  • Use Analogies or Comparisons: Drawing parallels to well-known references can aid in conveying your desired image. For instance, you might suggest "in the style of Van Gogh" or "resembling a scene from a fantasy novel" to provide a clear direction for the AI.

  • Specify Desired Styles or Themes: Specify any particular artistic style or theme you have in mind. For instance, you might mention "cyberpunk," "art deco," or "minimalist" to guide the AI in creating the desired aesthetic for the image.

  • Iterative Approach: Don't be discouraged if the first attempt doesn't match your vision perfectly. Use the initial results to refine your prompt and try again. Iteration often leads to better outcomes, so keep refining until you achieve the desired image.

AI Writing Assistant Optimization Options

  • Change Tone - Find the inspiration you need to make your post achieve just the right tone for your audience.

    • Caring

    • Casual

    • Conversational

    • Educational

    • Empathetic

    • Enthusiastic

    • Excited

    • Friendly

    • Informational

    • Inspirational

    • Luxury

    • Professional

    • Technical

    • Witty
      ​
      ​

  • Translate - Reach new or untapped audiences by translating your post into 13 different languages.

    • Arabic

    • Chinese (Simplified)

    • Chinese (Traditional)

    • Danish

    • Dutch

    • Finnish

    • French

    • German

    • Japanese

    • Norwegian

    • Portuguese

    • Spanish

    • Swedish
      ​

  • Improve Writing

    • Create variations - generate three different versions of your selected message

    • Improve grammar - Avoid embarrassing spelling or grammar mistakes before pushing your post live.

    • Make more engaging - Beat writer’s block and find ideas to make your writing more engaging with the click of a button.
      ​

  • Social Variations

    • Suggest Facebook Caption

    • Suggest Instagram Caption

    • Suggest LinkedIn Caption

    • Suggest TikTok Caption

    • Suggest Twitter Caption

    • Suggest YouTube Caption

    • Suggest emojis - Liven up your posts and make them more engaging with suggested emojis.

    • Suggest hashtags - Extend the reach of your posts with suggested hashtags.

    • Suggest summary
      ​

  • Marketing Models

    • Attract and persuade your audience with these three proven marketing models:

      • AIDA: Trace the customer journey through Attention, Interest, Desire, and Action

      • BAB: Hone in on what the customer wants and needs and drive conversions with Before-After-Bridge.

      • PAS: Connect with your audience emotionally with the Problem, Agitate, and Solution model.

FAQs

Does this form of GPT-3 transfer any of my information to third parties?

As explained in our sub-processor list, OpenAI and Microsoft are sub-processors for the writing assistant services. When data is inputted to the writing assistant, it is transferred to OpenAi and Microsoft for processing. Meltwater has entered into data processing agreements with OpenAI and Microsoft for their use of Meltwater customer data. Please see more information below.

  • This content was generated using artificial intelligence ("AI") services powered by OpenAI and Microsoft Azure. You understand that the data submitted through the AI services is transferred to these third parties, as listed in our sub-processor list. These AI services are designed to assist users in generating content, but may not always be error-free. Meltwater cannot guarantee the completeness, accuracy, legality, or reliability of any generated content. You should carefully review and make appropriate changes to any generated content before publication or use. You are fully responsible for any use of generated content, including with respect to any potential infringement of third-party rights or violation of applicable laws. Meltwater disclaims any liability for any loss, damage, or harm resulting from the use of generated content.

Is customer data used to train the OpenAI models?

No. We do not use customer data to train, retrain or improve the models in the Azure OpenAI Service.

Learn more about other DALL-E and AI Writing Assistant Options

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