Dive deeper into campaign results and build a smarter strategy with new Analytics in Measure. The new Analytics tab features a full page of interactive charts and graphs displaying real-time results for your campaigns. Acting as a hub for your most impactful data, this includes an overview of metrics across time, a breakdown of social networks/content types, sales data, top influencers/content, and audience demographics.
What is it?
To help teams better understand campaign results and build a smarter strategy, we’ve introduced a new Analytics tab in Measure. The new Analytics tab is accessible within Measure and features a full page of interactive charts and graphs displaying real-time results for your campaigns. Acting as a hub for your most impactful data, this tab includes an overview of metrics across time, a breakdown of results from social networks/content types, sales data, top influencers/content, and audience demographics.
What’s the value?
Understanding what's driving the most ROI for your campaigns is essential for the long-term success of your brand. To do this, you need to translate metrics into insights. That means compiling and analyzing raw data to discover trends, which takes time and can be overwhelming. Custom filters from Measure can also be applied in this tab, so you can narrow down results to sub-sets of influencers, specific networks, or media types.
Optimize For Success - Instead of spending time creating exhaustive reports to analyze results, Klear’s Analytics illuminate spikes in engagement, reach, or sales. This helps you uncover what’s driving the most ROI for your brand without having to dig, allowing you to make smarter, faster, data-driven decisions to optimize your strategy for long-term success. So you’ll know which influencers to re-engage, what type of content drove the best results, and which timeframes had the most activity. Plus, with visualizations at the ready, you can present your campaign success in style to key stakeholders to streamline buy-in for your future strategy.
How does it work?
Based on your campaign configuration, this tab will include the following data and corresponding reporting:
Metrics Over Time:
Get an overview of your posts across time and compare those stats to your Engagement, Reach, EMV, or Sales (if applicable).
View all posts combined, or use the social platform buttons to change your view to show results by individual platform.
Click on the box for each metric to turn on/off the line bar for that metric and compare it to the posts. Note: You can only compare one metric at a time to posts.
Hover over each bar in the graph to get a color-coded pop-up showing a breakdown of metrics for that time period.
Breakdown By Network or Media Type:
Using the Network or Media Type button, choose which data to display
The pie chart on the left displays the breakdown of posts, engagement, reach, or EMV. To control which data is displayed, use the drop-down.
The chart on the right expands on each social platform or media type with corresponding metrics for each.
Sales (If Applicable):
Includes a roundup of activity for your unique links and/or coupon codes with corresponding clicks, conversions, and sales. Then see a breakdown of your top-selling products by revenue.
Top Content/Influencers:
Displays your top pieces of content ranked by engagement and your top influencers ranked by reach.
Clicking on an individual piece of content will open a pop-up showing the exact post
Clicking on a top influencer in the list will direct you to the performance tab, where you’ll see the full breakdown of their individual stats.
Audience Demographics
Previously displayed in a separate tab, audience demographics has now been consolidated into the Analytics tab. The same data that was available in the previous tab will be featured in this section.
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