Measuring the success of an influencer campaign is paramount for marketers aiming to optimize their strategies and demonstrate tangible returns on investment (ROI) to stakeholders. By assessing engagement metrics such as likes, shares, comments, and overall reach, marketers gain valuable insights into the campaign's impact on the target audience. These metrics provide a qualitative understanding of how well the content resonates with the audience, indicating the effectiveness of the influencer collaboration.

The Measure Tab in Klear is your one-stop shop for all things related to campaign analytics! In this article, we’ll cover how to navigate the measure tab and get the insights you need from your campaign.

Learning Objectives:

This article will cover:

To pull content into the Measure tab you will always need to first set your tracking Keywords, Hashtags, or Brand Handles. These tracked keywords are what allow Klear to display relevant content in your campaign and are necessary to populate content in the Measure tab. For more information about setting up tracking keywords in your campaign visit the Klear Getting Started Guide.

Once you’ve launched your campaign all of the engagement and sales data will be conveniently located in the Measure Tab. Understanding the four sections found within the Measure tab will help you isolate the success metrics you need quickly and efficiently. Each section gives you access to unique data from your campaign and allows different levels of customization and filtering.

The four sections in Measure are

Below is a detailed breakdown of each section and instructions on how to customize graphs & charts, filter success metrics, and view sales data for your campaigns.

The Overview section provides you with a high-level view of your campaign performance broken down by either individual influencers or individual pieces of content.

You will quickly be able to access aggregate metrics for each influencer and see things such as

If you would like to view your campaign performance based on engagement per post you can do this by clicking the photo icon on the right-hand side of the Overview section. This will change the view from performance by influencer and give you a breakdown of engagement data per piece of content.

The Analytics section features a full page of interactive charts and graphs displaying real-time results for your campaigns. Acting as a hub for your most impactful data, it includes an overview of metrics across time, a breakdown of social networks/content types, sales data, top influencers/content, and audience demographics.

The Metrics Over Time graph is interactive and gives you an overview of your posts across time and compares those stats to your Engagement, Reach, EMV, or Sales

Under the Breakdown section of the Analytics section, you will be able to dive deeper into your campaign performance metrics broken by social network and media type. This gives you valuable information about what type of content (video, static post, etc.) is performing best and what social networks are driving the most engagement and sales for your brand. Use this information to better inform your strategy for future campaigns.

Under the Sales section of Analytics, you will have access to all sales and conversion data for your unique links and/or coupon codes with corresponding clicks, conversions, and sales. You will also be able to see a breakdown of your top-selling products by revenue.

The Top Content and Top Influencers section of Analytics gives you an easy-to-read view of what content and influencers have received the most engagement in your campaign. This information can help inform what influencers you invite back for future partnership opportunities and what type of content is performing best with your target audience.

Instagram Comment Analysis delivers instant, AI-powered insights into audience sentiment, so you don’t have to scroll through endless comments to understand how people truly feel about your campaign.

With AI-driven sentiment summaries, top comment categories, and a visual sentiment pie chart, you can quickly see if your campaign is hitting the mark or identify where it’s falling short—then refine your strategy accordingly.

Note: This is limited to Instagram and only includes comment analysis from influencers authenticated in Klear.

Explore Sentiment Insights

Discover Key Themes

Visualize Sentiment Trends

A sentiment pie chart breaks down positive, neutral, and negative comments, helping you quickly gauge audience sentiment at a glance.

Audience Demographics

Previously displayed in a separate tab, audience demographics has now been consolidated into the Analytics tab. The same data that was available in the previous tab will be featured in this section.

The Performance section of Measure provides you with in-depth performance data and allows you to see your campaign success broken down into traditional marketing metrics such as CPM, CPE, engagement rate, and EMV. Metrics are displayed for both individual influencers and individual pieces of content.

If you are utilizing tracking links or coupon codes for your campaign you will also have access to sales data for your campaign. Conversion metrics include link clicks, CPC, CPA, conversion rate, conversions generated by each influencer, and the total amount in sales for each individual in the campaign.

The Affiliates section of Measure provides a comprehensive view of campaign sales data, allowing you to analyze performance based on products sold or influencers. The ability to view details such as the hour/date sold, product price, product name, and a link to the product page gives you a clear understanding of what products are of the most interest to your audience and which influencer has generated the most conversions.

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