We have been in what was originally the "media monitoring" business since 2001, and as you can imagine, we have built up a huge library of content. Now two decades later, we are proud to offer our clients a strong content retention policy as an industry leader.

This article will cover:

The history of data depends on the content type. Some types of content have such large volumes that we can only keep about a year’s worth of history. Currently, the date ranges available are as follows:

This means that when you search for social content, you will be able to find content from the past 15 months, and with the news you can search for the content all the way back to 2009. This also applies to your dashboards and reports.

Note: Rolling 15 months applies to social media channels (like X and Facebook) after the owned channel is authenticated in Meltwater.

Some content types (X (formerly Twitter), Instagram, and YouTube) create 'subscriptions' when a search is saved. We begin to pull data for those searches when the search is saved.

For example, we don't go back and pull posts that match our search criteria from the prior 15 months. However, for most searches, there is likely to be some historic content since we index vast amounts of content from these providers to support our social sampling offerings and all of the other searches whose subscriptions are pulling additional content.

Note: Some social channels like YouTube allow a rolling 30 day limit after which videos and comments are hidden.

** Tagged documents, that fall outside our retention window, will be “read-only” - tags can not be updated on those documents

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