We have been in what was originally the "media monitoring" business since 2001, and as you can imagine we have built up a huge library of content. Now 2 decades later, we are proud to offer our clients a strong content retention policy as an industry leader.

So just how much historical data do we actually store? Read below to learn more...

How much history do we store?

This depends on the content type. Some types of content have such large volumes that we can only keep about a year’s worth of history. Currently, the date ranges available are as follows:

  • Social content from the last rolling 15 months is available

  • Editorial content from Jan 1, 2009 is available

This means that when you search for social content, you will be able to find content from the past 15 months, and with the news you can search for the content all the way back to 2009. This also applies to your dashboards and reports.

Please note: YouTube Content - only pulls 30 days of data available retrospectively.

When do we not pull retroactive data?

Some content types (Twitter, Instagram, YouTube) create 'subscriptions' when a search is saved. We begin to pull data for those searches when the search is saved. For example, we don't go back and pull tweets that match our search criteria from the prior 15 months. However, for most searches, there is likely to be some historic content since we index vast amounts of content from these providers to support our social sampling offerings and all of the other searches whose subscriptions are pulling additional content.

** Tagged documents, that fall outside our retention window, will be “read-only” - tags can not be updated on those documents


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