The Insights Report is an add-on reporting tool that allows you to create your own executive report within minutes. Click here to see our example report.

This guide will cover:

Insights Reports are created using saved searches. Some reports even have the opportunity to add multiple searches. Ahead of creating a report, create saved searches in Explore.

Follow the below steps to create an Insights Report.

The main purpose of the Insights Reports is to easily show the success of your PR and communications efforts. These reports provide a straightforward and shareable format, eliminating the need for time-consuming data searches, spreadsheet management, or complex report creation. The process is automated, but you might find areas in the PDF report that you want to edit after it's generated.

To edit parts of the report, use the "Review and Update slides" feature. Follow these steps to access it:

Enhance your presentation by including a customized cover page to clearly divide different sections within your report. Include your brand image, a logo and section title.

This slide is an automated summary of the highlights from your report. Results of this slide will vary depending on which metrics and slides you decide to include in your report. (This slide can not be duplicated).

Include a custom summary slide that captures an overview of the main points from your report. Additionally this slide could also be used as a general text-based slide.

Display your brand’s media exposure by showing the volume of mentions vs. reach over time and the top publications with the most mentions.

Show a comparison of share of voice between your brand and selected competitors based upon the reach of publications.

Show a comparison of share of voice between your brand and selected competitors based upon the volume of mentions.

Compare the volume of earned media mentions between your brand and selected competitors over time.

Display the overall tone of mentions about your brand by showing the sentiment breakdown for mentions and how it trends over time. This slide also highlights articles with the most impact by reach.

Get insight on the frequency of key messages you have supplied for your brand , or in relation to competitors. These words or phrases are cross-referenced with the selected searches to see how many times each phrase was mentioned.

Display the breakdown of your brand’s mScore, or in relation to competitors. mScore is a unique measurement developed by Meltwater to understand perception of your brand over time giving equal weight to volume, reach, and sentiment.

View the position of your brand’s mScore, or in relation to competitors. This slide provides a way to visualize how the varying degrees of sentiment vs. exposure can affect the mScore.

Display your brand’s total mentions by showing the volume vs. reach over time and by the top social channels with the most mentions.

Showcase the number of broadcast mentions that your brand has trended over time by displaying its mentions by volume, top stations and the overall sentiment.

Showcase the number of print mentions that your brand has trended over time by displaying its mentions by volume, top publications and the overall sentiment.

Display the monetary value of your brand’s media coverage by using Advertising Value Equivalency to estimate and highlight the amount of revenue attributed to an article.

Display a clearer picture of what types of articles brought users to your website

Display the local distribution of the earned media mentions for your brand. (Limited to these countries: USA, Canada, Germany, France, Brazil, Australia and Sweden.)

Display the global distribution of the earned media mentions for your brand.

Display a list of the top publications with the most mentions of your brand by volume or reach.

Display a list of the top publishers with the most mentions of your brand across your selected source types

Display the top languages that most frequently mention your brand.

Provide an overview of your presentation by adding an auto-generated Table of Contents which are based on the summary panel titles of the slides you’ve included in the report

When you submit a report, it enters a queue for processing. If there is no queue your report should generate in about 45 seconds. If there is a queue, you’ll receive a message estimating the time it will take to generate your report. If you get no message or progress bar, refresh your browser and come back to it in about 10 minutes. During this time your report will have had a chance to automatically queue itself back up and complete. Additionally, if you supply an email address it will email you whenever an update has completed.

💡 Tip

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