Threads is quickly becoming a key channel for public conversation. By integrating Threads Listening in Explore, Meltwater delivers early access and extended visibility on a platform still emerging in most monitoring tools—helping you stay ahead of the curve in brand tracking and audience engagement.
This article will cover:
Note: This feature is automatically enabled for customers on specific social packages. If you are unsure if your package includes Threads Listening, ask Mira Companion. Learn more about Mira Companion.
Prerequisites
Before listening to Threads in Explore, authentication is required to access @mention data.
Click the Account drop-down in the left-hand navigation bar
Select Social Connections
Ensure you are on the Monitored Connections tab at the top of your screen
Navigate to Threads Authentication
Click Add Account
Complete the steps in the pop-up
Note: Once authenticated, Meltwater begins polling for new Threads mentions every 3 hours.
Adding Keywords to Monitor
After authenticating your Threads account, add up to 10 keywords or phrases per authenticated profile to track content beyond @mentions
Click the Account drop-down in the left-hand navigation bar
Select Social Connections
Ensure you are on the Monitored Connections tab at the top of your screen
Navigate to Threads Authentication
Select the + icon
Enter a keyword or phrase in the textbox
Select Add keyword
Click Ok
Viewing Threads Content in Explore
After authenticating your Threads account and adding up to 10 keywords, navigate to Explore to view the content.
Click Explore in the left-hand navigation bar
Open an existing search or create a new one
Select the Source Type drop-down
Click Threads
Select Search
Threads @mention data will appear in Explore as the following:
Notes and Limitations
Historical Data
Post history is backfilled to 90 days of historical mentions.
Supported Content Types
Content Types | Display Notes |
Carousel Albums | One thumbnail shown |
Videos | Text content only (no thumbnail) |
Quoted Posts | Quoted text shown (media not loaded) |
Comments | Displayed in full |
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