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Explore: Threads Social Listening

Cheyenne V. avatar
Written by Cheyenne V.
Updated today

Threads is quickly becoming a key channel for public conversation. By integrating Threads Listening in Explore, Meltwater delivers early access and extended visibility on a platform still emerging in most monitoring tools—helping you stay ahead of the curve in brand tracking and audience engagement.

This article will cover:

Note: This feature is automatically enabled for customers on specific social packages. If you are unsure if your package includes Threads Listening, ask Mira Companion. Learn more about Mira Companion.

Prerequisites

Before listening to Threads in Explore, authentication is required to access @mention data.

  1. Click the Account drop-down in the left-hand navigation bar

  2. Select Social Connections

  3. Ensure you are on the Monitored Connections tab at the top of your screen

  4. Navigate to Threads Authentication

  5. Click Add Account

  6. Complete the steps in the pop-up
    ​

Note: Once authenticated, Meltwater begins polling for new Threads mentions every 3 hours.

Adding Keywords to Monitor

After authenticating your Threads account, add up to 10 keywords or phrases per authenticated profile to track content beyond @mentions

  1. Click the Account drop-down in the left-hand navigation bar

  2. Select Social Connections

  3. Ensure you are on the Monitored Connections tab at the top of your screen

  4. Navigate to Threads Authentication

  5. Select the + icon

  6. Enter a keyword or phrase in the textbox

  7. Select Add keyword

  8. Click Ok

Viewing Threads Content in Explore

After authenticating your Threads account and adding up to 10 keywords, navigate to Explore to view the content.

  1. Click Explore in the left-hand navigation bar

  2. Open an existing search or create a new one

  3. Select the Source Type drop-down

  4. Click Threads

  5. Select Search

  6. Threads @mention data will appear in Explore as the following:

Notes and Limitations

Historical Data

Post history is backfilled to 90 days of historical mentions.

Supported Content Types

Content Types

Display Notes

Carousel Albums

One thumbnail shown

Videos

Text content only (no thumbnail)

Quoted Posts

Quoted text shown (media not loaded)

Comments

Displayed in full

💡 Tip

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