Meltwater's Engage and Measure platforms offer powerful tools for managing and analyzing your social media channels. With Engage, you can effortlessly schedule posts, publish content, and engage with your audience directly. Measure allows you to delve into the analytics of your owned channels, providing insights to inform your social media strategy.

This article will cover:

Before Connecting Your Threads Account

To utilize the Owned Connections feature, you must have Meltwater's social media management tool, Engage, included in your subscription. If Engage is not currently part of your subscription plan, please reach out to your account manager for further information.

Connecting Your Threads Account

The number of accounts you can connect simultaneously depends on your Meltwater subscription. To check the number of connected accounts allowed, navigate to the Owned Connections tab in your Account Settings. Here, you will see the number of profiles already added and how many more you are able to add. If you need further assistance, contact your account manager.

Select the Account drop-down in the left-hand navigation bar
Click Social Connections
Select Owned Connections
Navigate to the Threads section
Select Add Account
You will be re-directed to login to Threads
Review the Instagram message detailing the information shared with Meltwater Engage
Select Continue

Once connected, your account name, profile photo, and the name of the person connecting will be displayed on your Owned Connections page.

Expired or Disconnected Threads Accounts

Expired Accounts

Threads connections will never expire.

Disconnected Accounts

These social platforms also take their own security measures that can trigger your account to be disconnected if they identify and flag certain 'suspicious' behaviors on your account. These can include:

Use of Alias usernames
Use of the same account credentials from multiple IP addresses. This frequently happens within teams that are sharing login details or multiple devices
Publishing content that gets flagged for copyright violations or other inappropriate content.

There may also be changes to your account settings that trigger a disconnection. These can include:

Changing the password or username of a user with 'Administrator' access to your profile
Removing a user with 'Administrator' access to your profile
Revoking Meltwater's access to your social account

Knowing there are several ways your accounts can be disconnected, most of which are out of Meltwater’s control, we recommend always checking your owned social accounts in your account settings and verifying that the account(s) are still connected to Meltwater.

You will also be notified of a disconnection via email or in-app. An email will be sent to all users directly to their inbox, reminding them to reconnect their owned social account(s). An opt-out for these types of emails will be available for all users as well.

Reconnecting Your Threads Account

The following steps to reconnect your social profiles will be similar to the initial setup process and will require you to have administrator access to your social profiles on their native platform.

Go to the Account drop-down in the left-hand navigation bar
Click Social connections
Select Owned Connections
Identify the owned Threads account(s) that are disconnected. This will be identified by red font labels Invalid.
Review the native platform's message detailing the information shared with Meltwater Engage
Select OK

Once your profile has been reconnected, it will display as Connected.

💡 Tip

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